Maximize Donations with a Facebook Fundraiser
Table of Contents
- Introduction
- How to Create a Facebook Fundraiser on Desktop
- 2.1 Accessing Facebook Fundraisers
- 2.2 Selecting a Non-profit
- 2.3 Editing Your Fundraiser
- Setting Goals for Your Fundraiser
- Aggregating Individual Fundraisers
- Inspiring Donations and Setting Realistic Goals
- 5.1 Challenging People with Lofty Goals
- 5.2 Keeping it Simple
- 5.3 Inspiring Small Donations
- Tracking and Thanking Donors
- Uploading a Custom Cover Photo
- Extending the Fundraiser Period
- Creating a Facebook Fundraiser on Mobile
- Inviting Friends and Sharing the Fundraiser
🎗️ How to Create a Facebook Fundraiser
Creating a Facebook fundraiser is an excellent way to raise money for a cause or organization. Whether you want to support a non-profit or raise funds for yourself, Facebook provides a user-friendly platform to get started. In this article, we will guide you through the step-by-step process of setting up a Facebook fundraiser on both desktop and mobile devices.
2. How to Create a Facebook Fundraiser on Desktop
2.1 Accessing Facebook Fundraisers
To begin, navigate to your Facebook page and click on the Facebook icon. This will open a menu with various options and shortcuts. Look for the "Fundraisers" option, which may require clicking on "See More" to expand the dropdown menu. Once you locate the heart icon with "Fundraisers," click on it to access the fundraising features.
2.2 Selecting a Non-profit
When you access the Fundraisers page, you will have the option to select a non-profit organization to support or raise money for. Use the search bar to find your chosen non-profit, such as "Mommy Valley Habitat for Humanity." Click on your selected non-profit to proceed.
2.3 Editing Your Fundraiser
Facebook recently made changes to the editing interface for fundraisers. All the editing options can now be found on the left-hand side of the screen. Start by setting your fundraising goal. Keep in mind that the goal on your Facebook fundraiser is separate from the overall goal of your non-profit.
Pros: Allows fundraisers to set specific and individualized goals.
Cons: Can result in a discrepancy between individual and overall fundraising goals.
3. Setting Goals for Your Fundraiser
The overall goal for the non-profit fundraiser might not align with your personal goal. Adjust your fundraiser goal accordingly to inspire your Facebook friends to contribute. You have the freedom to choose a goal that motivates your target audience. Whether you aim for a modest amount or set a more ambitious target, consider what will resonate with your friends.
5.1 Challenging People with Lofty Goals
Setting a lofty goal can inspire others to contribute more and push harder to reach it. Some individuals might be more willing to donate if they see a challenging target, believing their contribution will make a significant impact.
5.2 Keeping it Simple
Simplicity can also be effective in motivating people to donate. While some may hesitate to give larger amounts, many individuals are comfortable giving smaller contributions, such as $5 or $10. Encouraging a larger number of small donations can add up quickly and make a substantial difference.
5.3 Inspiring Small Donations
Finding ways to inspire people to give small amounts can yield great results. By appealing to your friends' generosity, you can easily accumulate a sizable sum. Additionally, each individual fundraiser has its own reach, allowing new donors to discover the cause through their friends' fundraisers. Even if an individual fundraiser only receives one or two substantial donations, these contributions contribute to the overall fundraising total.
Pros: Encourages a large number of small donations, reaching a broader audience.
Cons: May not achieve a lofty overall goal but still helps accumulate a significant sum.
4. Aggregating Individual Fundraisers
Since Facebook fundraisers are created individually, it's essential to keep track of all the contributions and donors. The non-profit organization will receive the accumulated funds through a single check from Facebook. Regular updates should be provided to the community regarding the total amount raised through all the individual fundraisers. This approach allows each fundraiser to have its own impact while contributing to the collective goal.
7. Uploading a Custom Cover Photo
To enhance the appeal of your fundraiser, you can upload a custom cover photo. A cover photo helps attract attention and convey the essence of your cause. Mommy Valley Habitat for Humanity will provide you with a high-quality graphic tailored for your fundraiser. This graphic includes logos and visuals related to the playhouse project and Giving Tuesday Northwest Ohio.
8. Extending the Fundraiser Period
Although Giving Tuesday is a one-day push, your Facebook fundraiser can extend beyond that specific date. Consider setting the end date for your fundraiser at the end of the year, December 31st. By keeping the fundraiser active, you can continue receiving donations from individuals who may have initially missed the deadline. Some people prefer to contribute closer to the end of the year, and extending the fundraiser allows them that opportunity.
9. Creating a Facebook Fundraiser on Mobile
Creating a fundraiser on your mobile device follows a similar process to the desktop version. Access the Facebook app, click on the hamburger menu at the top, and select "Fundraisers." Follow the prompts to choose a non-profit, edit your fundraiser, and set your goal. The mobile fundraiser will be visible on all devices, ensuring your friends can easily contribute regardless of the platform they use.
10. Inviting Friends and Sharing the Fundraiser
Once your Facebook fundraiser is created, it's time to invite your friends and share it with your network. You can invite friends directly from the fundraiser page, and consider sharing the fundraiser on your Facebook feed as well. The more people you reach, the more chances you have of receiving contributions and hitting your goal.
By following these steps, you can create and manage your own Facebook fundraiser with ease. Remember to stay engaged with your fundraisers, track progress, and express gratitude to your generous supporters. Let's make a difference together!
Highlights
- Creating a Facebook fundraiser is an effective way to raise money for a cause or organization.
- Fundraiser goals on Facebook are separate from the overall goals of the non-profit.
- Setting ambitious goals can inspire greater contributions, while keeping it simple encourages smaller donations from a larger audience.
- Individual Facebook fundraisers contribute to an aggregated fundraising total.
- Uploading a custom cover photo adds visual appeal to your fundraiser.
- Extending the fundraiser period allows for continuous donations beyond Giving Tuesday.
- Create and manage fundraisers on both desktop and mobile devices.
- Invite friends and share your fundraiser to maximize reach and contributions.
- Keep donors engaged by providing regular updates and expressions of gratitude.
FAQ
Q: Can I create a Facebook fundraiser for a non-profit that is not registered on Facebook?
A: No, you can only create fundraisers for non-profits that are registered with Facebook.
Q: Can I edit my fundraiser after it is created?
A: Yes, you can make edits to your fundraiser, including the fundraising goal and cover photo.
Q: Can I invite friends who are not on Facebook to contribute to my fundraiser?
A: No, Facebook fundraisers are limited to individuals with Facebook accounts.
Q: How will I receive the funds raised through my Facebook fundraiser?
A: Facebook will send a single check to the non-profit organization aggregating the funds from all individual fundraisers.
Q: Can I continue to receive donations after the end date of my fundraiser?
A: Yes, by setting the end date of your fundraiser to December 31st, you can continue receiving donations until the end of the year.
Q: Will Facebook track the progress of my fundraiser?
A: Yes, Facebook provides metrics and updates on the progress of your fundraiser, allowing you to see the contributions and reach of your campaign.
Resources
