Boost Website Performance with Wix SEO
Table of Contents:
- Introduction
- Analyzing Website Performance
- Optimizing Images for Better Performance
- Using the Right Image Dimensions
- Compressing and Choosing the Right File Type
- Avoiding Big Images and Using SVG Icons
- Limiting Animations for Better User Experience
- Using Relevant and Key Images on Your Website
- Managing Plugins and Code Optimization
- Embedding Videos to Improve Website Speed
- Considering Mobile Performance
- Analyzing Website Performance with Google Page Speed Insights
Introduction
In this episode of the Wix SEO series, we will delve into the importance of optimizing website performance to improve organic rankings on Google. Google takes into account the performance of your website when ranking it in search results, so it is crucial to have a well-performing website. We will start by analyzing website performance using various tools and then move on to optimizing different elements on a Wix website. By the end of this tutorial, you will have a clear understanding of how to optimize your website and boost its overall performance and organic rankings.
Analyzing Website Performance
Before diving into optimization techniques, it is essential to analyze the current performance of your website. This step will help identify areas that need improvement and provide insights into potential optimizations. To do this, you can use tools like Google Page Speed Insights. By inputting your website's URL, you will receive performance scores and metrics like the first contentful paint, speed index, time to interactive, total blocking time, and cumulative layout shift. These metrics reflect how fast your website loads and interacts with users.
Optimizing Images for Better Performance
Images play a significant role in website performance, as they can significantly impact loading speed. It is crucial to optimize images to ensure they do not hinder your website's performance. One essential consideration is using the correct image dimensions. Having images with large dimensions will result in larger file sizes, affecting loading times. By resizing images to the appropriate dimensions, you can reduce their file sizes and improve performance. In addition to resizing, you can compress images and choose the right file type, such as JPEG or WebP, which offer smaller file sizes without compromising image quality.
Using the Right Image Dimensions
To avoid impacting website performance negatively, it is important to use the right dimensions for images on your website. Large images will increase the file size, resulting in slower loading times. By using images with dimensions that match their display size on the website, you can prevent unnecessary bloating of file sizes. For example, if an image appears smaller on the website, it should be uploaded in a smaller dimension to optimize performance.
Compressing and Choosing the Right File Type
To further optimize image performance, compressing images can significantly reduce file sizes while maintaining image quality. Various online image compression tools can help shrink image files without noticeable degradation. Additionally, choosing the right file type is essential. JPEGs are commonly used for photographs and complex images, while WebP is a newer format known for its superior compression and smaller file sizes. However, it is important to verify whether Wix supports the WebP file format before using it.
Avoiding Big Images and Using SVG Icons
Large images can have a significant negative impact on website performance. They take longer to load, leading to slower page speeds. It is advisable to limit the use of large images on your website and opt for smaller, optimized images. Additionally, using Scalable Vector Graphics (SVG) icons instead of image files can improve performance. SVG files are smaller in size and offer scalable vector graphics that adapt to any resolution without sacrificing quality. By replacing image icons with SVG icons, you can reduce file sizes and enhance website performance.
Limiting Animations for Better User Experience
While animations can enhance the design and visual appeal of a website, excessive use of animations can negatively impact performance and user experience. When adding animations, it is crucial to use them sparingly and only when they serve a specific purpose. Overusing animations can result in slower page speeds and potentially confuse users. By maintaining a balance between engaging visual elements and website performance, you can provide a seamless user experience.
Using Relevant and Key Images on Your Website
To optimize website performance, it is essential to use relevant and purposeful images. Each image should contribute to the context and content of the specific page. Avoid adding images solely for decorative purposes, as they can bloat the page and slow down website loading times. By selecting and showcasing only the most important and relevant images, you can improve both performance and user experience.
Managing Plugins and Code Optimization
Wix allows users to add various plugins and functionalities to their websites. While these plugins enhance website capabilities, they can also add unnecessary code and slow down performance. It is important to evaluate the necessity of each plugin and remove any unused or redundant ones. By streamlining the plugins and optimizing the code, you can significantly improve website performance.
Embedding Videos to Improve Website Speed
Videos are engaging and interactive elements that can enhance user experience. However, they can also be large files that impact website performance. To optimize website speed while still incorporating videos, it is recommended to embed videos from platforms like YouTube instead of hosting them directly on the Wix website. By embedding videos, you leverage the fast-loading capabilities of external platforms while still seamlessly integrating videos into your website.
Considering Mobile Performance
Google prioritizes website performance on mobile devices, as mobile users constitute a significant portion of internet traffic. It is crucial to optimize your website for mobile performance to improve organic rankings. The same principles of image optimization, code management, and plugin usage apply to mobile websites. Additionally, ensuring responsive design and eliminating elements that may negatively affect mobile load times can lead to better performance on mobile devices.
Analyzing Website Performance with Google Page Speed Insights
To continually monitor and optimize website performance, tools like Google Page Speed Insights provide valuable data and recommendations. By regularly analyzing your website's performance, implementing recommended optimizations, and reassessing your scores, you can continuously improve your website's speed and overall performance.
Resources:
- Google Page Speed Insights: link
