Boost Your Business Ranking on Google Maps with Translated Name

Table of Contents

1. Translating Your Business Name on Google Business Listings
2. The Importance of Internal Linking
3. Creating Unique Content to Outrank Competitors
4. Utilizing People Also Ask (PAA) Feature
5. Encouraging Customers to Include Photos in Reviews
6. Spying on Competitors for Keyword Ideas

Translating Your Business Name on Google Business Listings

In order to rank well in organic search results for relevant keywords in different languages, it is important to translate your website and optimize it accordingly. However, when it comes to your Google Business listing, you cannot add another language. Nevertheless, there is a clever workaround to leverage your bilingual ability. You can translate the business name in your Google Business profile to reach a wider audience. The business name on your listing is the second most important ranking factor on Google Maps, according to the annual local ranking factor survey. By translating the business name, you can boost the ranking of your listing when users search for keywords in their preferred language.

To add a translation to your business name on Google Maps, follow these steps:

1. Go to Google Maps and search for your listing.
2. Click on the hamburger menu next to your name.
3. In the menu, select the "Languages" option.
4. Choose the language you want to add the translation in.
5. Click on the "Suggest an edit" button.
6. In the pop-up window, select the first option to open your listing details.
7. The top field is your business name in the original language.
8. The field below is where you can add the translation in your selected language.
9. Once you're done, save your changes and switch your language back on Google Maps.

By taking advantage of this feature, you can improve the visibility of your business to potential customers who prefer to search in languages other than the default language of your website. It's a small detail that can have a significant impact on your ranking on Google Maps.

The Importance of Internal Linking

Internal linking, which involves adding links to pages within your own website, plays a crucial role in improving user experience and search engine optimization. By strategically incorporating internal links, you can help visitors navigate through your site, enable search engines to understand its structure, and distribute authority across different pages.

When it comes to website authority, external links (backlinks) from other websites contribute significantly to how authoritative your site is perceived by search engines. However, in most cases, these external links are not evenly distributed across all pages of your site and tend to focus more on the homepage. As a result, the homepage becomes highly authoritative while other pages may lack the necessary authority to rank well in search engine results.

To address this issue and boost the performance of your other pages, it is essential to include internal links from your most authoritative pages to your weaker pages. This strategy helps pass down some of the authority to these pages and signals to search engines that they are important.

To identify the pages that would benefit from internal links, follow these steps using Google Search Console:

1. Install Google Search Console on your website if you haven't already.
2. Log in to Search Console and navigate to the "Links" option in the left-hand side menu.
3. Under "Links," you will find a list of pages on your site with the most external links pointing to them.
4. Look for the pages with the fewest internal links or the ones you want to boost in search rankings.
5. From the pages with the most external links, add internal links to the identified pages.

By strategically implementing internal links, you can improve the overall performance of your website in search engine results and ensure that all important pages receive the necessary authority they deserve.