Boost Your SEO with 'About' & 'Mentions' Schema: Results & Implementation
Table of Contents
- Introduction
- Experiment Setup
- Results and Analysis
- Implementing Property Schema
- How to Generate Schema using Entitieschecker.com
- Selecting About Entities
- Selecting Mention Entities
- Recommendations for Adding Schema
- Schema Validation
- Conclusion
🔍 Introduction
In this article, we will be discussing the results of an SEO test conducted on the about property schema and mentions property schema. We will first take a look at the experiment setup and then dive into the findings. Additionally, we will explore how to implement this schema on your own website and provide step-by-step instructions. By the end of this article, you will have a clear understanding of how property schema can impact your search engine rankings.
🔬 Experiment Setup
The SEO test started on March 9th, 2023, and involved applying the property schema change to 10 pages on a single website. Each page was selected based on a specific keyword it aimed to rank for. The ranking positions before and after the implementation of the schema change were recorded. It is important to note that during the course of the experiment, a Google core update occurred, which affected the rankings of all pages on the website. To ensure accurate results, a control group of 10 pages was also monitored without the schema change.
📊 Results and Analysis
The test group, in which the property schema was implemented, saw an average improvement of 41 positions in the rankings. This increase in rankings demonstrates the positive impact of adding the schema. However, it is important to consider the Google core update that also contributed to the overall improvement in rankings across the website. In the control group, where no schema change was made, there was an average increase of 24 positions. This increase can be attributed to the Google core update rather than the schema implementation.
💡 Implementing Property Schema
To add the property schema to your own website, you can use a tool like entitieschecker.com. This website makes it easy to generate the schema and helps identify the entities within your article. Simply paste the URL of the page you want to add schema to and select the appropriate options. The tool will generate the schema code, including the about and mentions entities. It is recommended to select 1-3 about entities and up to 5 mentions entities that are highly relevant to your article. Once you have the schema code, you can add it to your article using an HTML block on your website.
🔎 How to Generate Schema using Entitieschecker.com
Entitieschecker.com simplifies the process of generating the property schema for your website. By following these steps, you can easily create the schema code:
- Go to entitieschecker.com and select the "URL Analysis" option.
- Paste the URL of your article and select the "Extract ID from schema of URL" checkbox.
- Click on "Submit" to generate the entities.
- Select the type of page (e.g., article).
- Add the relevant about entities and mentions entities from the generated list.
- Download the JSON LD file containing the schema code.
- Add the schema code to your article using an HTML block on your website.
📝 Selecting About Entities
When selecting about entities, choose 1-3 entities that accurately represent the topic of your article. For example, if your article is about professional painting courses, the about entities could include "training" and "house painter". Be sure to choose entities that are directly related to the main topic of your article to provide clear context to search engines.
⭐️ Selecting Mention Entities
Mention entities are additional relevant keywords or phrases that appear in your article. It is recommended to select 1-5 mentions entities that are highly relevant and support the main topic of your article. For example, if your article mentions education and learning in relation to professional painting courses, you could include "education" and "learning" as mention entities.
✅ Recommendations for Adding Schema
When adding the property schema, it is important to follow these recommendations:
- Choose 1-3 about entities that accurately represent the main topic of your article.
- Select 1-5 mentions entities that are highly relevant and support the main topic of your article.
- Avoid selecting entities that are not directly related to the main topic, as this can confuse search engines.
- Use the generated schema code from entitieschecker.com for easy implementation.
- Validate the schema using a tool like the Schema Validator on schema.org to ensure accurate implementation.
✨ Schema Validation
To validate the property schema you have added to your website, you can use the Schema Validator on schema.org. Simply enter your URL and run the test. The validator will check for any errors or warnings in your schema code. A successful validation ensures that the schema is correctly implemented and will be recognized by search engines.
🔚 Conclusion
The SEO test results indicate that implementing the about property schema and mentions property schema can have a positive impact on search engine rankings. Although it is important to consider the influence of external factors such as Google core updates, the average increase in rankings for the test group was 41 positions. By following the steps outlined in this article, you can easily generate and add the schema code to your own website, providing search engines with valuable information about your content.
FAQ:
Q: How many about entities should I select?
A: It is recommended to choose 1-3 about entities that accurately represent the main topic of your article.
Q: How many mention entities should I select?
A: Select 1-5 mentions entities that are highly relevant and support the main topic of your article.
Q: Can I add schema to my existing articles?
A: Yes, you can add the property schema to existing articles by generating the schema code using entitieschecker.com and adding it to the HTML of your article.
Q: How do I ensure the schema is implemented correctly?
A: You can validate the schema using the Schema Validator on schema.org to check for any errors or warnings in the schema code.
Q: Will adding the property schema guarantee improved rankings?
A: While adding the property schema has shown positive results in the SEO test, it is important to consider other factors such as content quality and relevance. The schema should be seen as an additional tool to enhance your overall SEO strategy.
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