Boost Your SEO with the Fastest Forecasting Tool

Table of Contents

1. Introduction
2. Overview of the Draft Projection Tool
3. Step-by-Step Guide to Using the Tool
   • 3.1 Creating a Projection
   • 3.2 Adding Must-Have Keywords
   • 3.3 Adding Competitors' Keywords
   • 3.4 Analyzing Website Performance
   • 3.5 Filtering Keywords
   • 3.6 Applying Target Positions
4. Filtering for Keyword Growth Scenarios
   • 4.1 Current Scenario: Do Nothing
   • 4.2 Own Keyword Growth
   • 4.3 New Keyword Addressable Market
   • 4.4 Adjusting Target Positions
5. Final Reporting and Forecasting
   • 5.1 Combined Chart Analysis
   • 5.2 Customizing Forecasting Scenarios
   • 5.3 Adding Competitor Data
   • 5.4 Building Forecast without Competitors

Step-by-Step Guide to Using the Draft Projection Tool

We are excited to introduce the new and improved features of our Draft Projection Tool. In this guide, we will walk you through the step-by-step process of using the tool and explain the reasons behind the recent enhancements.

1. Introduction

The Draft Projection Tool is designed to help you forecast and plan your website's performance based on keyword rankings and market analysis. With the new updates, navigating through the tool has become easier and more intuitive.

2. Overview of the Draft Projection Tool

The first thing you'll notice when using the tool is the cleaner and more structured interface. We have added and removed certain features to enhance usability. Additionally, you can now select the keyword databases for your analysis, allowing for more flexibility.

3. Step-by-Step Guide to Using the Tool

3.1 Creating a Projection

To start, create a projection for your business. Select the relevant keyword database and specify your target location. The tool will generate a list of existing keywords and their rankings for your website.

3.2 Adding Must-Have Keywords

Must-have keywords are the ones that your website is currently not ranking for. Identify these keywords using external analysis tools like Ahrefs or SEMrush. Add up to 100 must-have keywords manually or upload them as a CSV file.

3.3 Adding Competitors' Keywords

While adding competitors is optional, it can provide valuable insights for your projection. However, based on our experience working with law firms, we have found that many competitor keywords are not relevant. You can choose to exclude competitor keywords and focus only on your existing and must-have keywords.

3.4 Analyzing Website Performance

The tool provides a comprehensive overview of your website's performance, including search volume and traffic metrics. Validate this data and ensure it aligns with your expectations. You can also add competitors at this stage to compare performance.

3.5 Filtering Keywords

Next, filter the keywords based on your specific criteria. You can filter by search volume, position, and value. Exclude keywords that are not relevant to your goals and target the ones that drive the most traffic and conversions.

3.6 Applying Target Positions

To refine your forecast, you can apply target positions to the selected keywords. The tool offers an auto apply option, which assigns target positions based on the forecasted growth. However, you have the flexibility to manually adjust these positions to align with your strategies.

4. Filtering for Keyword Growth Scenarios

The tool allows you to filter and analyze different keyword growth scenarios. This helps you understand the impact of various strategies on your website's performance.

4.1 Current Scenario: Do Nothing

The tool provides a projection for the default scenario where no action is taken. This helps you gauge the potential loss in traffic over the next year if no optimization measures are implemented.

4.2 Own Keyword Growth

Explore the growth potential of your existing keywords by selecting this scenario. The tool calculates the projected traffic based on the current ranking positions and their historical performance. Evaluate these projections and fine-tune target positions as necessary.

4.3 New Keyword Addressable Market

In this scenario, the tool focuses on the growth potential of new keywords. It identifies keywords that your website does not currently rank for and estimates the impact of targeting them. Adjust target positions for these keywords based on their relevance and potential impact.

4.4 Adjusting Target Positions

Continuously analyze and adjust the target positions of keywords to optimize your forecast. Consider factors like keyword search volume, competitiveness, and your website's current ranking. The tool allows you to filter and adjust the positions to align with your growth objectives.

5. Final Reporting and Forecasting

The final reporting screen of the tool provides a consolidated view of the projections. The charts present the forecasted growth and traffic based on different scenarios and optimization strategies.

5.1 Combined Chart Analysis

The chart displays the historical traffic, projected traffic based on existing keywords, and the total potential traffic including new keywords. You can customize the chart to focus on specific scenarios or metrics. This consolidated view gives you a comprehensive understanding of the forecasted performance.

5.2 Customizing Forecasting Scenarios

Depending on your requirements, you can customize the forecasting scenarios. Adjust parameters such as growth rate, target positions, and keyword relevance to tailor the projections to your specific needs. This helps you create a more accurate and achievable forecast.

5.3 Adding Competitor Data

If you had excluded competitors earlier, you can now include their data in the final report. By integrating competitor data, you can gain insights into their performance and identify potential opportunities or threats.

5.4 Building Forecast without Competitors

In cases where competitor data is not relevant or desired, the tool enables you to build a forecast solely based on your own keyword rankings and projections. This allows for a more focused analysis and planning process.

We hope this step-by-step guide has helped you understand the enhanced features and functionality of our Draft Projection Tool. If you have any questions or require further assistance, our support team is here to assist you. Your feedback is valuable as we continue to refine and improve the tool to meet your needs.

Pros:

• Enhanced interface and usability
• Customizable forecasting scenarios
• Ability to filter and adjust target positions
• Consolidated reporting for better analysis
• Option to exclude competitor data for focused forecasting

Cons:

• Adding competitor data may not be relevant for all businesses
• Forecasting accuracy depends on the quality and relevance of keyword analysis

Resources:

• Ahrefs - https://ahrefs.com/
• SEMrush - https://www.semrush.com/

Highlights

• Our Draft Projection Tool has undergone significant improvements to enhance usability and forecasting accuracy.
• The step-by-step guide provides comprehensive instructions on using the tool effectively.
• Customizable forecasting scenarios allow you to tailor the projections to your specific needs.
• The tool offers consolidated reporting and charts for a better understanding of future performance.
• You can choose to exclude competitor data for a more focused analysis.

FAQ

Q: Can I add more than 100 must-have keywords? A: Yes, you can add more than 100 must-have keywords manually or upload them as a CSV file.

Q: Is it necessary to include competitor data in the projections? A: No, including competitor data is optional. You can choose to focus solely on your own keyword rankings and projections.

Q: How often should I adjust the target positions of the keywords? A: It is recommended to continuously monitor and adjust target positions based on the performance and relevance of the keywords to optimize your forecast.

Q: Can I export the projections and reports from the tool? A: Yes, the tool allows you to export the projections and reports for further analysis and presentation purposes.