Boost Your Website's Ranking with Free SEO Tools | Simplilearn
Table of Contents:
- Introduction
- Keyword Planner
- Google Search Console
- Yoast SEO Plugin
- Google Analytics
- Plagiarism Checker
- Page Speed Insights
- Semrush
- Screaming Frog
- Backlink Checker
- Mobile Friendly Test
- Bonus Tools
🌟 Introduction
Are you struggling with getting your website to rank on search engine result pages? Do you find it difficult to capture the attention of relevant audiences? Are you hesitant to invest in expensive SEO solutions? Well, worry no more! In this video, we have compiled a list of the top 10 free SEO tools that anyone can use to improve their website's ranking and reach. The best part? These tools are absolutely free and highly useful for anyone starting an online business or looking to enhance their online presence. So, let's dive right into the list and discover these incredible tools!
🔎 Keyword Planner
The first tool on our list is the Google Keyword Planner. Keyword research is crucial for improving your website's search engine ranking. The Keyword Planner helps you discover new keywords, estimate monthly search volumes, determine the cost of ads for specific keywords, and organize your keyword strategy. By utilizing the Google Keyword Planner, you can increase your website's chances of ranking well on search result pages. Let's explore how to use this powerful tool.
To access the Keyword Planner, open your AdWords account and go to the Tools section. From there, select Keyword Planner. You can either add a keyword to get new insights or upload a CSV file to get search volumes for keywords you already know. Once you enter a key phrase, the Keyword Planner will generate a list of keyword ideas related to your search. To get search volumes for known keywords, upload your CSV file and check the search volumes provided. Other similar tools with free trials include Keyword Tool dot IO and Keyword Generator by RFS. To uncover trending ideas, you can use Google Trends, and for title ideas, you can use the Answer the Public tool.
💻 Google Search Console
Google Search Console is a free webmaster tool that is essential for monitoring and maintaining your website's presence in Google search results. This tool allows you to ensure that the Google search engine can crawl your website, fix any indexing issues, monitor search traffic data, analyze search queries, view sites linking to yours, and more. Let's take a closer look at how to use the Google Search Console.
In the Search Console dashboard, you can see the total impressions, which represents the number of times your website appears in Google search results. Total clicks, on the other hand, indicate the number of times users have clicked on your website from the search result page. Under the Coverage section, you can find information about any errors that occurred during crawling. We recommend trying out other tools like Bing Webmaster Tool and RFS, which are free for website owners.
🔧 Yoast SEO Plugin
The Yoast SEO plugin is a valuable tool for improving your website's search result ranking. This plugin offers both free and paid versions, making it suitable for beginners as well. With the free version, you can conduct SEO and readability analyses, automatically add structured data, and enhance your content. Let's take a quick look at how the Yoast SEO plugin works.
With the Yoast SEO plugin, you can easily add an SEO title and edit the slug, which is the part of the URL. Additionally, you can optimize the Meta description and add keywords in the Focus Keyphrase section. The plugin provides a comprehensive SEO analysis and offers suggestions for improving your content's SEO. The readability analysis highlights areas for improvement in your textual content. If both indicators are green, then your SEO and readability are in good shape. Other alternative SEO plugins include All in One SEO Pack and SEOPress.
📊 Google Analytics
Understanding user behavior on your website is crucial for effective SEO. Google Analytics is a powerful analytics tool that allows you to track and analyze website traffic, bounce rate, session duration, and more. The standard version of Google Analytics is free, and it can be integrated with Google Ads. Let's take a quick tour of Google Analytics.
In the Google Analytics dashboard, you can view reports on user activity for the past seven days. By navigating to the reports section, you can customize the time span to obtain the desired data. The Retention section provides insights into the number of new and returning users to your website. To access monetization data, you can explore the Monetization section. Google Analytics offers many features, and we will delve into them in upcoming videos.
🔍 Plagiarism Checker
Duplicate content is detrimental to SEO rankings, as search engines penalize websites with duplicated content. The Plagiarism Checker is a valuable tool for detecting duplicate content and identifying its sources. You can either manually enter your content or upload a document to check for plagiarism. Let's see how this tool works.
To check for plagiarism, simply add your content into the Plagiarism Checker and click on "Check Plagiarism." The tool will analyze the content and provide you with a percentage of uniqueness. If any duplicate content is found, you can check the sources and make the necessary corrections. The Plagiarism Checker by Grammarly is another free tool that offers similar functionality.
⚡ Page Speed Insights
Page speed is a crucial factor for improving user experience and search engine ranking. Page Speed Insights is a free tool offered by Google that allows you to test the speed of your web pages. The tool provides information on how real users perceive the speed of your website on both mobile and desktop devices. Let's understand how to use Page Speed Insights.
By entering the URL of your website into Page Speed Insights, you can analyze its speed on either mobile or desktop devices. Within seconds, you will receive detailed results and recommendations for improving your page speed. An alternative tool for testing page speed is tools.pingdom.com, which offers both free and paid versions.
🔗 Semrush
To stay ahead of your competitors, it is crucial to analyze their strategies and keywords. Semrush is a comprehensive competitor analysis tool that provides detailed data on keywords, backlinks, top-performing content, and more. The tool offers both free and paid versions, and you can utilize the link in the description for a 30-day free trial. Let's take a quick overview of how Semrush works.
By entering the URL of your competitor or website, Semrush generates a comprehensive analysis of the competitor's data. This includes organic and paid keywords, organic traffic, paid traffic, referral domains, and authority score. You can easily add and analyze multiple competitors. SpyFu and Ahrefs are alternative tools that offer free daily trials for competitor analysis.
🐸 Screaming Frog
Website audits are essential for monitoring your website's performance and identifying areas for improvement. Screaming Frog is a website auditing tool that functions as a web crawler. The tool offers a free version, as well as paid versions with additional features. With Screaming Frog, you can find broken links, identify errors and redirects, analyze page title and metadata, detect duplicate content, and more. Let's explore this tool further.
To use Screaming Frog, you need to download the tool and install it on your system. There are numerous resources available to help you learn how to use the tool effectively. Another alternative auditing tool is Sitebulb, which allows you to enter the URL for an audit report.
🔍 Backlink Checker
High-quality backlinks are crucial for building your website's authority and improving SEO rankings. Backlink Checker tools provide insights into the websites linking to your site. Rf's Backlink Checker is a free tool that shows information on the top 100 backlinks, top anchors, top pages, total backlinks, and referring domains. Let's take a quick look at this tool.
By checking the backlinks for a specific website, you can gather valuable data. Simply enter the URL of the website and click on "Check Backlink." Rf's Backlink Checker will provide you with details on the backlinks. Alternative tools for backlink analysis include SCM Rush Backlink Analytics Tool and Sitebulb.
📱 Mobile-Friendly Test
With a significant portion of web traffic coming from mobile devices, it is crucial to ensure that your website is mobile-friendly. The Mobile-Friendly Test helps you check whether your website is optimized for mobile devices. Let's see how this tool works.
By entering your website's URL into the Mobile-Friendly Test, you can check whether it is mobile-friendly. The tool will provide you with a report indicating whether your pages are mobile-friendly or not. For more detailed information, you can navigate to your Search Console account.
🌟 Bonus Tools
Now that we have covered the top 10 free SEO tools, let's explore two bonus tools that can further enhance your SEO efforts.
📍 Separator: The search results on mobile devices and across different locations can vary. Separator helps you understand how search results differ based on devices and locations. By running live tests, you can get insights into mobile searches and location-specific results. You can run three free live tests daily, making this tool invaluable for understanding your audience.
⭐ Rich Results Test: Rich results are enhanced search results that include additional information, such as images or reviews. The Rich Results Test allows you to check if your website is optimized for rich results. By testing your website's URL, you can determine whether it is eligible for rich results in Google searches. For comprehensive monitoring, you can utilize your Search Console account.
That's a wrap on the top 10 free SEO tools, along with two bonus tools, that can significantly improve your website's performance in search results. Stay tuned to Simply Learn for more interesting videos, and don't forget to subscribe to our channel and press the bell icon for updates.
