Choosing the Best Approach for a Multilingual Website: Subdomain vs. Directory
Table of Contents:
- Introduction
- Multilingual Website: Subdomain vs. Directory
- Pros and Cons of Using Subdomains
3.1 Pros
3.2 Cons
- Pros and Cons of Using Directories
4.1 Pros
4.2 Cons
- Best Practices for Multilingual Websites
5.1 Language Tags
5.2 URL Structures
5.3 Content Localization
- Case Study: Yelp and Multilingual Listings
6.1 The Past Approach
6.2 Changes in Yelp's Strategy
- How to Optimize Multilingual Websites
7.1 Keyword Research
7.2 On-Page Optimization
7.3 Translation and Localization
- Multilingual SEO Plugins and Tools
- Conclusion
- Resources
Multilingual Website: Subdomain vs. Directory
Nowadays, many businesses operate in a global marketplace, reaching customers from different regions and speaking different languages. As a result, the need for multilingual websites has become increasingly important. However, deciding on the best approach for creating a multilingual website can be confusing. Two commonly debated options are using subdomains or directories. In this article, we will explore the pros and cons of both approaches and provide best practices for optimizing multilingual websites.
Pros and Cons of Using Subdomains
Pros
Using subdomains for different language versions of a website can offer several advantages. Firstly, subdomains allow for clear separation and organization of content. Each language version can be hosted on its own subdomain, such as es.example.com for Spanish and fr.example.com for French. This separation makes it easier to manage and update the content for each language. Additionally, subdomains can be geotargeted, which means search engines can better understand the targeted audience for each language version.
Cons
However, there are some drawbacks to using subdomains. One concern is that subdomains might dilute the overall domain authority. Although each subdomain can accumulate its own authority, it may not benefit the main domain as a whole. Additionally, subdomains require more technical setup and maintenance compared to directories. It can be challenging to implement canonicalization and hreflang tags across multiple subdomains.
Pros and Cons of Using Directories
Pros
On the other hand, using directories within the main domain also has its advantages. Maintaining language variations as directories, such as example.com/es/ for Spanish and example.com/fr/ for French, allows for a unified domain authority. Any authority gained by one language version will benefit the entire website. Additionally, directories require less technical setup and maintenance compared to subdomains.
Cons
However, using directories may also have some drawbacks. Managing content for each language within directories can be more complex, especially for larger websites with extensive content. It's important to ensure proper URL structure and consistent navigation across the different language versions.
Best Practices for Multilingual Websites
When creating and optimizing multilingual websites, there are several best practices to keep in mind.
1. Language Tags
Using hreflang tags is crucial for indicating the language and regional targeting of each page. These tags help search engines understand the relationship between different language versions and provide the correct version to users in search results.
2. URL Structures
Deciding on the URL structure is crucial for multilingual websites. Whether using subdomains or directories, it's important to follow a logical and consistent format that is easy for both users and search engines to understand.
3. Content Localization
Localization goes beyond simple translation. It involves adapting the content to the target audience, taking cultural nuances and preferences into account. Providing localized content enhances user experience and improves SEO performance.
Case Study: Yelp and Multilingual Listings
To illustrate the challenges and strategies of multilingual websites, let's take a look at a case study involving Yelp and its multilingual listings.
The Past Approach
In the past, Yelp used subdomains for different language versions of their listings. This allowed them to target specific language audiences and rank well in search results. However, this approach changed over time due to updates in Yelp's strategy.
Changes in Yelp's Strategy
Yelp no longer heavily relies on subdomains for multilingual listings. The code structure and URL patterns have changed significantly. While it used to be possible to manipulate rankings by spamming the hreflang URLs, this tactic is no longer effective. Yelp now uses different approaches to ensure accurate and relevant search results for different language versions.
How to Optimize Multilingual Websites
To optimize multilingual websites for search engines and users, consider the following strategies:
1. Keyword Research
Conduct keyword research for each target language to understand the language-specific search intent. Use localized keywords to optimize content and improve visibility in regional search results.
2. On-Page Optimization
Implement on-page optimization techniques, including optimized meta tags, headings, and content, tailored to each language version. Ensure that translations are accurate and relevant.
3. Translation and Localization
Ensure high-quality translations that accurately convey the original content's meaning. Adapt the content to each target audience's cultural and linguistic preferences to provide an optimal user experience.
Multilingual SEO Plugins and Tools
Several SEO plugins and tools can assist in managing and optimizing multilingual websites. Some popular options include:
- WPML (WordPress Multilingual Plugin)
- Polylang
- Weglot
- HREFLang Builder
These plugins can help with content translation, hreflang implementation, and overall website management for multilingual SEO.
Conclusion
Creating and optimizing multilingual websites requires careful consideration of the best approach and implementation strategies. Both subdomains and directories have their advantages and challenges. By following best practices, conducting thorough keyword research, and using the right tools, businesses can create successful multilingual websites that effectively target their desired audiences.
Resources
