Demystifying the Hermes Quota Bag System: What Counts and What Doesn't
Table of Contents
- Introduction
- Understanding the Hermes Bag System
- Quota Bags: Birkin and Kelly
- The Quota Bag System
- Changes in the Quota Bag System
- Exception for VIP Customers
- Other Bags with the Word "Kelly"
- Kelly Poche and Kelly Cut
- Kelly Ado and Kelly Dance
- The Role of Pre-Spending in Obtaining a Bag Offer
- Spending Guidelines
- Shopping the Desirable Categories
- Shopping What You Love
- Tips for Scoring a Bag
- Conclusion
Understanding the Hermes Bag System
Hermes is renowned for its luxury bags, particularly the coveted Birkin and Kelly bags. However, for newcomers to the brand, the concept of a quota bag might be unfamiliar. In this article, we will explore the Hermes bag system, including the quota bag system, changes in the rules, and exceptions for VIP customers. We will also discuss other bags that have the word "Kelly" in their name and their status as quota bags. Additionally, we will delve into the role of pre-spending in obtaining a bag offer and provide tips for scoring a bag.
Quota Bags: Birkin and Kelly
The Birkin and Kelly bags are considered quota bags. This means that customers are only allowed a certain number of these bags per year. If you receive an offer for a Kelly bag, it counts as one quota. If you later receive an offer for a Birkin bag in the same calendar year, it counts as your second quota. This system ensures the exclusivity of these iconic Hermes bags and limits the number of bags a customer can acquire.
The Quota Bag System
In the past, the quota bag system operated on a seasonal basis, allowing customers to receive one bag in the spring/summer season and another in the fall/winter season. However, the rules have changed globally, and now customers can receive two bags per calendar year. This means that if you receive an offer for a Kelly bag in February and a Birkin bag in March, both offers count towards your two quotas for the year. It's important to note that the rules may vary slightly depending on individual boutiques, and some may adhere to the traditional one-per-season rule.
Changes in the Quota Bag System
While the global rule allows for two quota bags per year, certain boutiques may exercise discretion and follow different guidelines. This is often seen in boutiques located in densely populated areas with high demand for Hermes bags. To meet customer demand and reward loyal clientele, some boutiques may stick to the one-per-season rule or establish their own criteria for quota bags. It's important to be aware of these variations and understand that rules can differ even within the Hermes brand.
Exception for VIP Customers
The Hermes brand recognizes VIP customers who consistently spend significant amounts, often exceeding 100,000 USD per calendar year. These VIP customers are considered "very, very important" and have their own set of rules when it comes to quota bags. While regular customers may need to adhere to the spending guidelines, VIP customers may be granted exceptions and receive more than two quota bags per year. The brand acknowledges the importance of these high-spending customers and adjusts the rules accordingly.
Other Bags with the Word "Kelly"
Apart from the renowned Birkin and Kelly bags, there are other Hermes bags that include the word "Kelly" in their names. However, not all of these bags are considered quota bags. Let's explore two such bags: the Kelly Poche and the Kelly Cut.
Kelly Poche and Kelly Cut
The Kelly Poche and Kelly Cut bags are considered quota bags in some countries and regions, including Singapore and Japan. While these bags are not as commonly produced as the Birkin and Kelly bags, they have been around for a long time and remain part of the permanent collection. If you receive an offer for a Kelly Poche or Kelly Cut bag, it counts as one quota bag for the year, similar to a Birkin or Kelly bag.
Kelly Ado and Kelly Dance
The Kelly Ado and Kelly Dance bags are different from the Kelly Poche and Kelly Cut when it comes to being quota bags. These bags were discontinued for a significant period before being reintroduced in 2019. Currently, they are not considered quota bags. However, like other desirable bags, they still require pre-spending to obtain an offer. It's also worth noting that accepting these bags may affect the total amount required to receive an offer for a Birkin or Kelly bag.
The Role of Pre-Spending in Obtaining a Bag Offer
To receive an offer for a quota bag, customers are generally required to have a history of spending with the boutique. The specific spending guideline can vary, but as a general rule, customers need to spend around 70% of the bag's cost on other items, excluding leather goods. However, the required spending can differ depending on the boutique's location, demand, and individual circumstances.
Shopping the Desirable Categories
One approach to scoring a bag offer quickly is to focus on shopping the desirable categories. These categories include fine jewelry, ready-to-wear clothing, accessories, and homewares. By spending a significant amount in these categories, customers may be able to obtain an offer for a Birkin or Kelly bag. However, it's important to consider whether these items align with personal preferences and if they hold their value in the resale market.
Shopping What You Love
Another approach is to buy items that genuinely align with personal preferences and style. By purchasing what you truly love, such as bags, small leather goods, fashion jewelry, and accessories, you build a collection that reflects your taste. Although it may take longer to receive a bag offer, you will enjoy the items you purchase and have a better chance of maintaining their value in the resale market.
Tips for Scoring a Bag
Scoring a bag offer from Hermes can be a challenging and rewarding experience. Here are a few tips to increase your chances:
- Establish a relationship with the boutique: Regularly visit the boutique, develop rapport with the sales associates, and demonstrate your passion for the brand.
- Understand the boutique's policies: Each boutique may have its own guidelines and allocation strategies. Stay informed to navigate the process more effectively.
- Be patient: Obtaining a quota bag often requires persistence and time. Be prepared for a wait and maintain a positive outlook.
- Be open to different bag options: While the Birkin and Kelly bags are highly sought after, consider other Hermes bags that may be more accessible, such as the Evelyne or Constance.
- Attend Hermes events: Participating in exclusive Hermes events can offer opportunities to meet the brand's representatives, increase your exposure, and potentially receive a bag offer.
Remember, the Hermes bag acquisition journey is unique for each individual. By staying informed, building relationships, and aligning your purchases with your personal preferences, you increase your chances of scoring a coveted Hermes bag.
Conclusion
The Hermes bag system can be intricate and varied, depending on different boutiques and individual circumstances. From quota bags and their rules to the role of pre-spending in bag offers, there are numerous factors to consider. Whether you choose to shop the desirable categories or focus on buying what you truly love, the journey to acquiring a Hermes bag requires patience, dedication, and a deep understanding of the brand's values. By following the tips provided and staying informed, you can enhance your chances of scoring a bag and enjoying the timeless luxury that Hermes offers.
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