Discover Easy-to-Rank Keywords with Low Competition
Table of Contents
- Introduction
- What are low competition keywords?
- Step 1: Brainstorm a list of topics
- Step 2: Expand your topics with a keyword research tool
- Step 3: Filter keywords for low difficulty scores
- Step 4: Match searcher intent
- Step 5: Assess keyword difficulty manually
- Bonus Tip: Finding low competition keywords with high traffic potential
- Conclusion
- FAQ
Introduction
In the world of SEO, everyone wants to rank for competitive keywords. However, sometimes it's just not possible in the short term. That's where low competition keywords come in. These keywords are easy to rank for and often require minimal backlinks to the page. In this article, we will explore how to find and validate low competition keywords to improve your search rankings. So let's dive in!
What are low competition keywords?
Low competition keywords are keywords that are relatively easy to rank for in search engine results. While many people associate low competition keywords with a low number of backlinks, ranking high on Google requires considering other factors as well. In this article, we will focus on a 5-step process to find and validate low competition keywords effectively.
Step 1: Brainstorm a list of topics
To start, you need to brainstorm a list of topics related to your niche. These topics, also known as seed keywords, should be broad keywords that cover a wide range of content within your niche. For example, if your niche is parenting, some broad keywords might include "parenting," "stroller," "pregnancy," "babies," and "car seat." Aim to come up with 5-10 specific broad topics that can't be interpreted in too many different ways.
Step 2: Expand your topics with a keyword research tool
Once you have your list of seed keywords, it's time to expand on them using a reliable keyword research tool. These tools provide valuable information about search volumes and help generate keyword lists. In this article, we will be using Ahrefs' Keywords Explorer. Enter your seed keywords and run the search. Next, explore the Phrase match report to narrow down the options.
Step 3: Filter keywords for low difficulty scores
Keyword research tools often provide a ranking difficulty metric. Ahrefs measures this as Keyword Difficulty (KD), which assesses the difficulty of ranking in Google's top 10 results for a particular search query. Setting a Keyword Difficulty filter with a low maximum value helps identify topics with low competition. However, remember that ranking is not solely about backlinks. There are several other factors to consider, as we will discuss further.
Step 4: Match searcher intent
An essential aspect of ranking for any keyword is to ensure that you can match searcher intent. Search intent refers to the reason behind a searcher's query. By analyzing the top-ranking pages for a specific query, you can determine the content type, format, and angle that the searchers are looking for. This information helps you create content that aligns with the expectations of your target audience.
Step 5: Assess keyword difficulty manually
While keyword research tools provide valuable insights, they don't always present the complete picture. Metrics like Keyword Difficulty and Referring Domains can only tell you so much. To determine if a keyword is genuinely low competition, you need to manually assess each individual search engine results page (SERP). Factors such as domain authority, topical authority, relevance, and content quality all play a role in determining keyword difficulty.
Bonus Tip: Finding low competition keywords with high traffic potential
If you're looking for even more low competition keywords with high traffic potential, you can utilize Ahrefs' Content Explorer. This tool allows you to search through a vast database of over five billion pages. By setting filters for referring domains and organic traffic, you can discover new groups of low competition keywords in virtually any niche. This innovative approach helps you find topic ideas that can be suitable for your website.
Conclusion
Finding and validating low competition keywords is crucial for improving your search rankings and attracting organic traffic. By following the 5-step process outlined in this article, you can confidently discover keywords that are easier to rank for. However, it's important to note that low competition keywords should not be your only strategy. It's essential to balance your approach and also target competitive topics to maximize traffic and growth.
FAQ
Q: Are low competition keywords always easy to rank for?
A: While low competition keywords are generally easier to rank for, it is crucial to consider various factors beyond backlinks. Search intent, relevance, and content quality also play a significant role in determining keyword difficulty.
Q: Should I focus solely on low competition keywords for my SEO strategy?
A: While low competition keywords are valuable, it's essential to strike a balance in your SEO strategy. Targeting competitive topics can lead to more traffic and higher commercial value. Consider both low competition and high competition keywords in your overall SEO efforts.
Q: Can I use keyword research tools alone to determine keyword difficulty?
A: Keyword research tools provide useful metrics, but they cannot accurately determine keyword difficulty on their own. Manual assessment of search engine results pages (SERPs) is necessary to understand the true competitiveness of a keyword.
Q: How can I find new groups of low competition keywords?
A: Ahrefs' Content Explorer is a powerful tool that allows you to search through a vast database of pages. By setting filters for referring domains and organic traffic, you can discover new groups of low competition keywords in any niche.
Q: How often should I reassess the difficulty of my targeted keywords?
A: Keyword difficulty can fluctuate over time due to changes in search algorithms and competition. It's a good practice to periodically reassess the difficulty of your targeted keywords to ensure that your SEO strategy remains effective.
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