Drive Targeted Traffic with PPC, SEO, and Social Media Strategies

Table of Contents

1. Introduction
2. Step 1: Keyword Research
   • 2.1 Finding Longtail Keywords
   • 2.2 Using Google Ads Recommendations
   • 2.3 Using Keyword Planner
3. Step 2: Creating High-Quality Content
4. Step 3: Creating Ad Groups in Google Ads
   • 4.1 Setting Up a Search Campaign
   • 4.2 Creating Ad Groups and Keywords
   • 4.3 Writing Relevant Ads
5. Step 4: Sharing Content on Social Media
   • 5.1 Sharing on Facebook
   • 5.2 Sharing on Pinterest
6. Step 5: Using Remarketing to Capture Potential Customers
   • 6.1 Creating Remarketing Audiences in Google Analytics
   • 6.2 Targeting Audiences in Google Ads
7. Conclusion

Step 1: Keyword Research

In order to effectively combine pay-per-click advertising, search engine optimization, and social media strategies, it's important to start with thorough keyword research. This will help you identify the most relevant and actionable keywords for your business.

2.1 Finding Longtail Keywords

Longtail keywords are specific keyword phrases that are more targeted and have less competition. They often lead to higher conversion rates and more qualified traffic. To find these keywords, consider what your customers are searching for and how your products or services can solve their problems. Use tools like Google Ads recommendations to get ideas for longtail keywords that are relevant to your business.

2.2 Using Google Ads Recommendations

When running a Google Ads campaign, you'll receive recommendations for new keywords based on your ads and the products or services you offer. These recommendations can give you insights into keywords that have high search volume and can help you create content around the problems your customers are facing. For example, if you're selling back braces, keywords like "best posture corrector for women" or "lumbar support for the car" can be highly relevant.

2.3 Using Keyword Planner

Another useful tool for keyword research is Google Ads' Keyword Planner. By entering general keywords related to your business, you can discover more longtail keywords that people are searching for. Pay attention to average monthly searches to gauge the popularity of each keyword. This research will help you identify the main keyword you want to target and other supporting keywords that you can create content around.

Step 2: Creating High-Quality Content

Once you've identified your target keywords, the next step is to create high-quality content around them. This content should be informative, engaging, and search engine friendly. Remember to link relevant products or services within your content to make it easier for visitors to find what they're looking for. For example, if your main keyword is "golf back brace," create a page on your website titled "Best Golf Back Brace for Men and Women" and include information about different back braces, ways to avoid lower back pain, and other related topics.

Step 3: Creating Ad Groups in Google Ads

To maximize the impact of your pay-per-click advertising, it's essential to create targeted ad groups in platforms like Google Ads. This will ensure that your ads are highly relevant to the keywords you're targeting, leading to better click-through rates and conversions.

4.1 Setting Up a Search Campaign

Start by setting up a search campaign in Google Ads. This will allow you to create ad groups specific to your target keywords. Organize your ad groups based on themes or categories related to your business. For example, create an ad group for "Golf Back Braces" to target keywords like "golf back brace" or "golfers back brace."

4.2 Creating Ad Groups and Keywords

Within each ad group, enter the keywords you want to target. Use modified broad match keywords to capture variations and related search terms. For example, in the "Golf Back Braces" ad group, use keywords like "golf back brace," "golfers back brace," and "golfing back brace." This will help ensure that your ads are shown to people searching for relevant terms related to your products.

4.3 Writing Relevant Ads

Craft compelling ads that align with your keywords and landing page. Use the keywords in your headlines and ad copy to create a strong connection with the searcher's intent. For example, a headline like "Reduce Golfing Lower Back Pain" or "Zero Compression Back Brace for Golfers" would be relevant for the target audience. Don't forget to include relevant sitelink extensions and call-out extensions to enhance your ads and improve their performance.

Step 4: Sharing Content on Social Media

Social media platforms provide a great opportunity to promote your content and attract more targeted traffic to your website. Share your content on platforms like Facebook, Pinterest, and others that are popular within your target audience. Focus on creating engaging posts that resonate with your followers and generate interest in your products or services.

5.1 Sharing on Facebook

When sharing your content on Facebook, keep the messaging simple and focused on the problem you're solving. Use attention-grabbing headlines and include a clear call-to-action. For example, a post about a golf back brace could say, "Is lower back pain keeping you off the golf course? Discover how our zero compression back brace can help reduce and relieve back pain for golfers. Click the link to learn more and find your solution."

5.2 Sharing on Pinterest

Pinterest is a visual platform that allows you to create and share pins related to your products or services. Create multiple pins with different visuals and copy. Each pin should lead back to your landing page so users can easily find the product or information they're looking for. For example, create pins featuring images of your golf back brace and include a brief description highlighting its benefits and a call-to-action such as "Click to relieve lower back pain and improve your golf game."

Step 5: Using Remarketing to Capture Potential Customers

Remarketing is a powerful strategy that allows you to target people who have already visited your website but haven't converted yet. By retargeting these potential customers, you can remind them of your products or services and encourage them to take action.

6.1 Creating Remarketing Audiences in Google Analytics

To start remarketing, set up remarketing audiences in Google Analytics. Define specific sections of your website that are relevant to your target audience. For example, create an audience for people who visited a page containing information about golf back braces. This audience can then be used in your remarketing campaigns to effectively target those users.

6.2 Targeting Audiences in Google Ads

Once you've created your remarketing audiences in Google Analytics, you can use them in your Google Ads campaigns. Set up new ad groups specifically targeting these audiences and create ads that are tailored to their interests and needs. For example, create ads that highlight a special offer for golf back braces or provide additional information that may convince them to make a purchase.

Conclusion

Combining pay-per-click advertising, search engine optimization, and social media strategies can greatly enhance your online presence and drive targeted traffic to your website. By following these five steps, you can create a cohesive and effective marketing strategy that will help you reach your goals. Remember to conduct thorough keyword research, create high-quality content, optimize your ad groups, share content on social media, and utilize remarketing to capture potential customers. Regularly analyze and optimize your campaigns to ensure long-term success and improve your overall marketing ROI.

Highlights

• Learn how to combine pay-per-click advertising, search engine optimization, and social media strategies to drive targeted traffic to your website.
• Conduct thorough keyword research to identify relevant longtail keywords that your customers are searching for.
• Create high-quality and search engine friendly content around your target keywords.
• Set up targeted ad groups in platforms like Google Ads to maximize the relevance of your advertisements.
• Use social media platforms to promote your content and engage with your audience.
• Utilize remarketing to target potential customers who have already shown an interest in your products or services.
• Regularly analyze and optimize your marketing campaigns for better results.

FAQ

Q: How long does it take to see results from this strategy? A: The time it takes to see results can vary based on various factors such as the competitiveness of your industry, the quality of your content, and your targeting methods. It's important to track and analyze your campaign performance regularly to make adjustments and optimize your strategy.

Q: Can this strategy be applied to other industries besides the example of golf back braces? A: Absolutely! The strategy outlined in this article can be applied to any industry. The key is to adapt the process to your specific niche and target audience. Conduct thorough keyword research, create high-quality content, and tailor your advertisements and social media posts to meet the needs of your customers.

Q: Are there any recommended tools for conducting keyword research? A: Yes, there are several tools that can assist with keyword research such as Google Ads Keyword Planner, SEMrush, and Ahrefs. These tools provide valuable insights into search volume, competition, and related keywords that can help guide your content creation and advertising strategies.

Resources

• Google Ads
• Google Analytics
• Canva
• SEMrush
• Ahrefs