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Table of Contents
- Introduction
- Why Tracking Website Ranking Matters
- The Importance of Google Ads
- Setting Up a Google Ads Account
- Creating a Text Search Campaign
- Using the Ad Preview and Diagnosis Tool
- Checking Website Ranking in Different Locations
- Different Search Results on Different Devices
- Using the Tool for SEO Purposes
- The Impact on Click-Through Rates
- Avoiding Inflated Impressions
- The Value of Location Target Pages
- Understanding Vanity Keywords
- Winning Big with Location Pages
- Conclusion
📈 Introduction
Welcome back! In this video, I will show you how to track your website's ranking from anywhere in the world for free, without any usage limits or the need to install additional software. It's an easy and effective way to see where your website stands in search engine results pages (SERPs). Let's dive right in!
🌍 Why Tracking Website Ranking Matters
Before we get into the process, let's discuss why tracking your website's ranking is crucial. Knowing where your website appears in search results is essential for understanding your online visibility and competitiveness. By tracking your ranking, you can assess the effectiveness of your SEO efforts, identify opportunities for improvement, and stay ahead of the competition.
💡 The Importance of Google Ads
To track your website's ranking, we will be utilizing a tool within Google Ads. Now, you might be wondering why we're using Google Ads for this purpose. Although Google Ads is primarily used for advertising, it offers valuable insights into search engine ranking positions (SERPs). By leveraging the Ad Preview and Diagnosis tool, we can see where our website ranks without affecting our click-through rate.
📝 Setting Up a Google Ads Account
If you don't have a Google Ads account already, don't worry! Signing up for one is free. Even if you don't plan to run any ads, having an account will grant you access to the tools we need. So, go ahead and create your Google Ads account if you haven't done so already.
🖥️ Creating a Text Search Campaign
Once you have your Google Ads account set up, it's time to create a text search campaign. This campaign will serve as a vehicle to access the ranking tracking tool. Don't worry; we won't actually run any ads or spend any money. It's merely a prerequisite to unlock the power of the tool. So, let's dive into campaign creation!
🔍 Using the Ad Preview and Diagnosis Tool
Now that we have our text search campaign in place, we can finally use the Ad Preview and Diagnosis tool. This incredible tool allows us to simulate searches for any query, from anywhere in the world, on any device. By leveraging this tool, we can gain real-time insights into our website's ranking across various locations and devices. Let's explore how it works!
🌐 Checking Website Ranking in Different Locations
One of the significant advantages of the Ad Preview and Diagnosis tool is its ability to check website ranking in different locations. As business owners and marketers, it's crucial to understand how our websites perform in various geographical areas. This feature allows us to assess our rankings in target markets and make informed decisions about our SEO strategies.
📱 Different Search Results on Different Devices
In addition to location, the device used to perform a search can also influence the search results. The Ad Preview and Diagnosis tool enables us to simulate searches on different devices, such as desktops, smartphones, and tablets. By exploring these variations, we can analyze how our website ranks across platforms and adapt our optimization efforts accordingly.
🔎 Using the Tool for SEO Purposes
While the Ad Preview and Diagnosis tool is primarily designed for checking ads, we can leverage it for SEO purposes as well. By monitoring our website's organic search performance in different locations and on various devices, we can gain valuable insights into our SEO strategies' effectiveness. This tool becomes a valuable asset for improving our overall search visibility.
👀 The Impact on Click-Through Rates
One crucial aspect to consider when using the Ad Preview and Diagnosis tool for ranking tracking is its impact on click-through rates (CTR). Performing searches on our own website's keywords can artificially inflate impressions without resulting in actual clicks. This can negatively affect our CTR data, leading to potentially misleading interpretations of our ad and website performance.
🚫 Avoiding Inflated Impressions
To avoid inflating impressions and skewing our data, it's essential to use the Ad Preview and Diagnosis tool judiciously. By selecting the "Preview and Diagnosis" mode, our searches won't trigger impressions or affect our CTR. This allows us to gather accurate ranking information without compromising the integrity of our data.
💼 The Value of Location Target Pages
Previously, many marketers believed in creating location-specific pages to target localized keywords. However, as we delve deeper into the Ad Preview and Diagnosis tool's capabilities, our perspective on location targeting is likely to change. Rather than solely focusing on location-based keywords, we can adopt a broader approach to catch relevant search traffic.
💬 Understanding Vanity Keywords
When it comes to location-based keywords, it's crucial to understand the concept of vanity keywords. These are search terms that see high demand but may not necessarily convert into actual customers. It's essential to discern between genuine customer searches and businesses checking their own rankings. The Ad Preview and Diagnosis tool helps us gain clarity in this regard.
💪 Winning Big with Location Pages
By leveraging the Ad Preview and Diagnosis tool's insights, we can create location pages that cater to both genuine customer searches and vanity keywords. These pages can indirectly target specific locations by incorporating location names intelligently. By combining on-page SEO signals with thoughtful content, we can rank for relevant keywords and attract valuable traffic.
🎉 Conclusion
In conclusion, the Ad Preview and Diagnosis tool provided by Google Ads is an invaluable resource for tracking website rankings globally. By using this tool effectively, we can gain insights into our website's performance in different locations and on various devices without causing any data discrepancies. So, start utilizing this tool today and stay ahead of the competition!
