Level up Your Agency with SEOReseller Platform
Table of Contents
- Introduction
- The Evolution of a Co-Reseller
- The Platform's Growth and Worldwide Reach
- The Role of Product Development
- The Three Main Problems Faced by Agency Partners
- Problem 1: Building an Agency and Gaining Credibility
- Problem 2: Growing and Gaining Traction
- Problem 3: How to Best Service Clients
- Features of SEO Designer that Address These Problems
- Solution 1: White Label Dashboard
- Solution 2: Web Design Portfolio
- Solution 3: Proving Success with SEO, Social Media, and PPC Campaigns
- Solution 4: Demo Dashboard for Client Showcasing
- Solution 5: Lead Generation and Closing
- Solution 6: Proposal Builder for Customizable Proposals
- Solution 7: CRM for Client Management
- Solution 8: On-Site SEO Widget
- Solution 9: SEO Gazala User Management Platform
- Solution 10: Retention and Client Showcase with Reputation Management
- WordPress Plugin Integration and Compatibility
- Additional Features and Future Plans
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Conclusion
The Evolution of a Co-Reseller
The SEO Reseller platform has come a long way since its inception in 2008. What started as a simple client reporting software has now evolved into a full-fledged digital marketing agency platform. The platform offers a range of features that can help agencies build and grow their businesses while providing top-notch service to their clients.
As the Lead Developer, Joshua has been instrumental in the growth and development of the platform. He leads the product development team and works closely with agency partners to understand their problems and develop specific solutions. Over the years, they have identified three main problems faced by agency partners: building an agency and gaining credibility, growing and gaining traction, and servicing clients effectively.
To address these problems, SEO Reseller offers a range of features under the SEO Designer tool. These features provide solutions for agencies to build their credibility, generate leads, close sales, and deliver exceptional service to their clients. Let's dive deeper into each of these features.
Problem 1: Building an Agency and Gaining Credibility
Building an agency from scratch and gaining credibility can be challenging, especially for new players in the industry. To help agency partners establish credibility, SEO Reseller provides a white label dashboard. This dashboard allows agencies to leverage the technology of the platform while branding it as their own. By showcasing a professional dashboard under their own brand, agencies can gain credibility in the eyes of their prospects.
Another feature that aids in building credibility is the web design portfolio. Many agencies struggle to start conversations with clients who are interested in web design services because they don't have a portfolio to showcase. With the web design portfolio feature, agencies can present professionally designed portfolios as their own, giving them a competitive edge in acquiring web design projects.
Problem 2: Growing and Gaining Traction
Once an agency has established itself, the next challenge is to grow and gain traction in the market. Often, agency owners find themselves spending too much time managing existing clients and neglecting lead generation and business growth. To address this issue, SEO Reseller offers lead generation and closing solutions within the platform.
The mock-up creator is a powerful tool that allows agencies to create and customize website designs within the dashboard. With the mock-up creator, agencies can easily pitch web design services to clients by presenting professionally designed mock-ups. This tool makes agencies more agile in pitching to web design prospects and increases their chances of closing deals.
Another valuable feature for lead generation is the proposal builder. SEO Reseller provides pre-built proposals for different services like SEO, social media, PPC, and web design. These proposals can be customized with the agency's branding and pricing, allowing them to pitch their services more effectively. By utilizing the proposal builder, agencies can showcase their expertise and offer comprehensive solutions to clients.
Problem 3: How to Best Service Clients
Regardless of the size of an agency, providing excellent service to clients is crucial for retention and continued business. To ensure agencies can service their clients in the best possible way, SEO Reseller offers several client-focused features.
The CRM (Client Relationship Management) tool allows agencies to consolidate all client information and track their progress within the platform. Agencies can track leads, monitor client actions, and send emails directly from the CRM. This powerful tool helps agencies stay organized and improves client communication, leading to better client retention.
The on-site SEO widget is another feature geared towards client success. The widget, installed on a client's website, offers visitors a free SEO audit or performance report. This turns website visitors into leads, allowing agencies to track their progress and follow up. By turning visitors into leads, agencies can showcase their expertise and build trust with potential clients.
For agencies that have grown into larger teams, SEO Reseller offers the SEO Ghazala user management platform. This platform allows agencies to create employee accounts with specific permissions and access levels. Agencies can also provide clients with their own user accounts, giving them access to their personalized dashboard. The user management platform enables efficient collaboration with team members and provides clients with a seamless experience.
Additional Features and Future Plans
In addition to the core features, SEO Reseller also provides a reputation management software. This software includes listings management, reviews monitoring, review solicitation, feedback collection, and mentions tracking. It helps agencies manage and improve their clients' online reputation.
To make the platform more accessible, SEO Reseller has developed a WordPress plugin. The plugin integrates seamlessly with WordPress websites, providing instant access to the platform's features. Agencies can leverage the on-site SEO widget, web design portfolio, CRM, and more, all within their WordPress dashboard.
As for future plans, SEO Reseller is continuously working on enhancements and new features. They plan to release a reputation management proposal and an audit feature in the near future. These additions will further empower agencies to deliver comprehensive reputation management services to their clients.
Conclusion
SEO Reseller's evolution from a simple client reporting software to a full-fledged digital marketing agency platform is a testament to its commitment to helping agencies succeed. The range of features provided under the SEO Designer tool addresses the core problems faced by agency partners and offers effective solutions for building, growing, and servicing clients.
With the platform's white label dashboard, lead generation capabilities, proposal builder, CRM, and reputation management software, agencies have everything they need to establish credibility, attract leads, close sales, and retain clients. The addition of the WordPress plugin further enhances the accessibility and usability of the platform.
For agencies looking to take their business to the next level, SEO Reseller provides the tools and support necessary for success.
