Master SEO Projections with the Ultimate Forecasting Tool
Table of Contents
- Introduction
- Understanding the Draft Projection Tool
- Steps to Create a Projection
- 3.1 Selecting Keyword Databases
- 3.2 Adding Must-Have Keywords
- 3.3 Including Competitors
- Filtering and Analyzing Keyword Performance
- 4.1 Analyzing Website Performance
- 4.2 Evaluating Search Volume by Domain
- Applying Target Positions for Growth
- 5.1 Current Scenario: Do Nothing
- 5.2 Own Keyword Growth
- 5.3 New Keyword Growth
- Final Reporting and Forecasting
- 6.1 Combining Charts for Comprehensive Overview
- 6.2 Adjusting Forecasting Numbers
- 6.3 Additional Reporting Features
- Building a Forecast without Competitors
- Conclusion
- FAQs
Understanding the Draft Projection Tool
The draft projection tool offered by the platform has recently undergone significant improvements, making it easier than ever to forecast and analyze keyword rankings. In this article, we will walk you through the step-by-step process of using the tool and explore its new features and enhancements.
Introduction
The draft projection tool is a powerful resource that allows users to create projections for their website's keyword rankings. By analyzing existing keywords, search volume, and competitor data, the tool provides insights and forecasts for future performance. Let's dive into the steps involved in using this tool effectively.
Steps to Create a Projection
Selecting Keyword Databases (3.1)
The first step in using the draft projection tool is selecting the keyword database you want to analyze. While the tool defaults to the US database, you have the option to choose other databases as well. This flexibility allows you to tailor the analysis to your specific target market.
Adding Must-Have Keywords (3.2)
To ensure comprehensive projections, the tool now offers the option to include "must-have" keywords. These are keywords that your website is currently not ranking for but are crucial for your business. By identifying these keywords using external analysis tools or databases, you can add them to the projection and gain insights into their potential impact on your rankings.
Including Competitors (3.3)
While including competitor data in your projection was previously encouraged, the tool now provides the option to exclude competitor keywords. This is particularly useful for niche businesses or industries where competitor keywords may not be relevant or valuable. By focusing solely on your existing keywords and must-have keywords, you can obtain a more accurate projection tailored to your specific goals.
Filtering and Analyzing Keyword Performance
Analyzing Website Performance (4.1)
Once you have selected the keywords and competitors for your projection, you can analyze your website's performance using the tool's intuitive dashboard. This dashboard provides valuable insights into your website's keyword rankings, search volume by domain, and overall performance. By reviewing this data, you can validate your keyword selection and gain a better understanding of your current position.
Evaluating Search Volume by Domain (4.2)
Understanding the search volume for each domain is crucial for accurate projections. The tool now includes a table that displays search volume by domain, allowing you to identify which domains are driving the most traffic. This information gives you valuable insights into your potential reach and allows you to make informed decisions about targeting specific domains for growth.
Applying Target Positions for Growth
Current Scenario: Do Nothing (5.1)
The tool provides a valuable benchmark by comparing your projected traffic if you do nothing. This scenario calculates the expected traffic decrease over the next year based on historical performance. By understanding the potential impact of inaction, you can prioritize your efforts and develop strategies for growth.
Own Keyword Growth (5.2)
By focusing on your existing keywords and the projected growth associated with them, you can gain valuable insights into your website's potential performance. The tool offers an auto-apply feature that assigns target positions based on existing rankings. However, you have the flexibility to manually adjust these positions to align with your growth objectives. By carefully analyzing each keyword's potential and adjusting positions accordingly, you can develop a customized growth plan for your website.
New Keyword Growth (5.3)
In addition to analyzing existing keywords, the tool also allows for projecting the impact of new keywords. By identifying and adding new keyword sources, you can explore the potential growth opportunities they present. This feature enables you to expand your keyword strategy beyond existing rankings and tap into previously untapped markets.
Final Reporting and Forecasting
Combining Charts for Comprehensive Overview (6.1)
The final reporting screen consolidates all the essential information into a single, easy-to-understand chart. By combining historical traffic, existing keyword growth, new keyword growth, and total potential, you can gain a comprehensive overview of your website's projected performance. This consolidated report makes it easier to understand and communicate your website's growth potential.
Adjusting Forecasting Numbers (6.2)
While the tool provides forecasts based on the data provided, it is essential to adjust the numbers to align with your business's specific circumstances. You have the flexibility to refine the forecasts by manually editing the numbers in the tool. By adjusting the growth rate and expected traffic, you can fine-tune the forecasts and develop a more realistic projection that aligns with your goals.
Additional Reporting Features (6.3)
The reporting features have been expanded to include additional charts and insights. The tool now provides top existing keyword targets, target positions, and projected traffic based on existing rankings. This information allows you to identify key focus areas and monitor the progress of your keyword strategy. As the platform continues to develop and enhance these reporting features, you can expect even more valuable insights to guide your SEO efforts.
Building a Forecast without Competitors
For businesses that prefer not to include competitor keywords in their projections, the tool offers the option to build a forecast based solely on existing keywords and must-have keywords. By excluding competitors, you can focus on optimizing your website's performance without the influence of unrelated keywords. This approach allows for a more targeted and precise projection that aligns with your specific goals.
Conclusion
The draft projection tool offers an invaluable resource for businesses looking to understand and forecast their website's keyword rankings. By following the step-by-step process outlined in this article, you can leverage the tool's new features and enhancements to make data-driven decisions and develop a customized growth strategy. Continuously monitoring and adjusting your projections will ensure your SEO efforts are on track and maximize your website's potential.
FAQs
Q: How can I select keyword databases other than the default US database?
A: When using the draft projection tool, you have the option to select different keyword databases. Simply navigate to the database selection section and choose the desired database from the available options.
Q: Can I exclude competitor keywords from my projections?
A: Yes, the tool now allows you to exclude competitor keywords if you find them irrelevant or not valuable to your analysis. By focusing solely on your existing keywords and must-have keywords, you can obtain more accurate projections tailored to your specific goals.
Q: How can I adjust the forecasting numbers to align with my business's circumstances?
A: The tool provides default forecasting numbers based on the data provided. However, you can manually edit these numbers to reflect your business's specific circumstances. By adjusting the growth rate and expected traffic, you can develop a more realistic projection that aligns with your goals.
Q: Can I build a forecast without including competitor keywords?
A: Absolutely. The tool offers the flexibility to build a forecast that excludes competitor keywords. This allows you to focus solely on optimizing your website's performance without the influence of unrelated keywords.
Q: What additional reporting features does the tool offer?
A: The tool provides additional reporting features such as top existing keyword targets, target positions, and projected traffic based on existing rankings. These features allow you to monitor the progress of your keyword strategy and identify key focus areas for optimization.
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