Master SEO with 7 Easy Wins for Better Rankings and Organic Traffic
Table of Contents:
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Optimizing Your Website Loading Speed and Mobile Experience
1.1 Benchmarking and improving your site loading speed
1.2 Streamlining the process for WordPress users
1.3 Installing and correctly redirecting SSL certificate
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Optimizing for E-A-T (Expertise, Authoritativeness, and Trustworthiness)
2.1 Understanding YMYL industries
2.2 Ensuring reliability, accuracy, and subject matter expertise
2.3 Examples from the health industry
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Optimizing for Low Hanging Fruits
3.1 Analyzing organic keywords
3.2 Setting keyword targets based on website authority
3.3 Optimizing keyword density and content depth
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Leveraging Featured Snippet Jacking
4.1 Identifying keywords with featured snippets
4.2 Modeling the featured snippet structure
4.3 Adding sections and improving content to rank higher
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Hacking Freshness for SEO
5.1 Adding year or time dependence to content
5.2 Driving more traffic by updating publish date
5.3 Increasing clicks and impressions with time-specific titles
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Building More Topical Relevance
6.1 Exploring content clustering for better rankings
6.2 Creating hyper-relevant supporting content
6.3 Improving search position by building topical relevance
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Using the Warren Buffet Technique for SEO
7.1 Acquiring and redirecting relevant websites
7.2 Consolidating acquired websites for stronger link profile
7.3 Increasing website authority and link growth
Bonus Tip: Focus on Building Your Brand
- Driving branded searches to build trust
- Enhancing website authority and rankings
Article:
Optimizing Your Website for Better SEO Performance
In the ever-evolving world of SEO, staying ahead of the curve is essential to achieve higher rankings and drive more organic traffic to your website. In this article, we will explore seven easy SEO wins that can significantly improve your website's visibility and performance. From optimizing your website loading speed to leveraging featured snippet jacking, these strategies will enhance your SEO efforts and help you achieve better results in 2021.
Optimizing Your Website Loading Speed and Mobile Experience
Benchmarking and Improving Your Site Loading Speed
To ensure optimal performance, it is crucial to benchmark your website's loading speed and make improvements accordingly. Tools like PageSpeed Insights, Pingdom, and GTmetrix can provide valuable insights and recommendations to enhance your site's loading speed.
Streamlining the Process for WordPress Users
If your website runs on WordPress, you can streamline the optimization process by using lightweight themes like GeneratePress and combining them with the AMP plugin. Making your website 100% AMP-friendly will significantly improve page speed and mobile experience.
Installing and Correctly Redirecting SSL Certificate
Having an SSL certificate installed is essential for SEO performance. Make sure to use a reliable SSL certificate and ensure that all non-secure URLs are properly redirected to their secured versions to maintain website security and protect user data.
Optimizing for E-A-T (Expertise, Authoritativeness, and Trustworthiness)
Understanding YMYL Industries
In industries related to health, finance, and other fields that can significantly impact a person's life, Google puts a strong emphasis on expertise, authoritativeness, and trustworthiness (E-A-T). If your website falls under these categories, it is crucial to ensure that your content is reliable, accurate, and created or reviewed by subject matter experts.
Ensuring Reliability, Accuracy, and Subject Matter Expertise
To meet the standards of E-A-T, prioritize creating content that showcases your expertise and authority. Highlighting author bios and qualifications, linking out to high-quality sources, and citing relevant websites can enhance your content's reliability and accuracy.
Examples from the Health Industry
Examining successful websites like Healthline can provide valuable insights into effective strategies for E-A-T optimization. Healthline's content is created by subject matter experts, prominently displayed above the fold, and reviewed by other experts to ensure accuracy. Emulating this approach and focusing on comprehensive, reliable content can significantly improve your SEO performance in YMYL industries.
Optimizing for Low Hanging Fruits
Analyzing Organic Keywords
By using tools like Ahrefs, you can identify low competition keywords that present opportunities for quick wins and improved visibility. Set realistic keyword targets based on your website's authority, and optimize your content to target these keywords effectively.
Setting Keyword Targets Based on Website Authority
Consider the strength of your website when targeting keywords. If your website has lower authority or is new, focus on keywords with lower competition. Implement basic optimization techniques and consider acquiring relevant backlinks to improve your search position for these lower competition keywords.
Optimizing Keyword Density and Content Depth
To improve your rankings for specific keywords, analyze the content of top-ranking pages and adjust your density and content depth accordingly. Experiment with decreasing density by increasing word count or tweaking the usage of synonyms. Additionally, consider adding new sections to your content based on keyword relevancy and optimize for a comprehensive and engaging user experience.
Leveraging Featured Snippet Jacking
Identifying Keywords with Featured Snippets
Featured snippets have higher CTR and can significantly increase organic traffic. Identify keywords with featured snippets and analyze the structure and content of the snippets displayed in search results.
Modeling the Featured Snippet Structure
To increase your chances of acquiring the featured snippet, model your content after the structure and format of existing snippets. Emulate the code, heading tags, and paragraph content while adding your unique angle and valuable insights to differentiate your content from competitors.
Adding Sections and Improving Content to Rank Higher
To outrank competitors and improve your content's visibility, leverage the "People Also Ask" section to identify additional sections or topics to include in your content. Expanding on these sections and offering comprehensive information can help you rank higher and increase organic traffic.
Hacking Freshness for SEO
Adding Year or Time Dependence to Content
To drive more organic traffic, consider adding the year or month to your content when relevant. Users often include time-specific keywords in their search queries, and incorporating this information in your title tag and throughout your content can attract more targeted organic traffic seeking up-to-date information.
Updating Publish Dates and Titles
Improve the freshness of your content by updating the publish date and making it visible on your webpage. This helps users and search engines identify your content as recent and relevant.
Increasing Clicks and Impressions with Time-Specific Titles
Including the year or time frame in your titles can significantly increase clicks and impressions, as users searching for current information are more likely to click on your content. Harness the power of time dependence to improve your SEO performance and attract more organic traffic.
Building More Topical Relevance
Exploring Content Clustering for Better Rankings
Content clustering involves grouping related topics and creating a cluster of comprehensive and interlinked content. By focusing on a primary topic and creating supporting assets that target specific subtopics, you can establish authority on a specific subject and improve your rankings across the cluster of content.
Creating Hyper-Relevant Supporting Content
Identify opportunities for creating hyper-relevant supporting content within your topic cluster. Engage in keyword research to find low-competition keywords related to your primary topic. By consistently creating high-quality content that targets these keywords, you can enhance your overall topical relevance and improve rankings.
Improving Search Position by Building Topical Relevance
Enhancing your website's topical relevance involves demonstrating your expertise through comprehensive, reliable, and interlinked content. This supports your primary topic and helps search engines recognize your website as a trusted authority. By strategically building topical relevance within your industry, you can boost your search position and attract more organic traffic.
Using the Warren Buffet Technique for SEO
Acquiring and Redirecting Relevant Websites
The Warren Buffet technique involves acquiring websites relevant to your industry and redirecting them to your website. Search for websites with high authority that align with your niche and integrate them into your website to strengthen your link profile and boost SEO performance.
Consolidating Acquired Websites for Stronger Link Profile
By acquiring and redirecting high-authority websites, you can consolidate their backlinks and link equity to benefit your own website. This can rapidly increase your website's authority and provide a significant SEO advantage.
Increasing Website Authority and Link Growth
The Warren Buffet technique enables you to acquire websites with strong link profiles, resulting in rapid growth in referring domains and increased website authority. Leveraging this technique strategically can propel your SEO performance and establish your website as an authoritative presence in your industry.
Bonus Tip: Focus on Building Your Brand
Building your brand is crucial for both overall business growth and SEO performance. By establishing a strong brand presence, you can drive more branded searches to your website. Google recognizes branded searches as signals of trust and authority, resulting in improved SEO rankings. Utilize social media platforms, create engaging content, and foster a loyal audience to strengthen your brand and enhance your SEO efforts.
In conclusion, these easy SEO wins can significantly impact your website's SEO performance in 2021. From optimizing loading speed and mobile experience to leveraging featured snippet jacking, implementing these strategies will boost your rankings, drive more organic traffic, and establish your website as a trusted authority in your industry.
Contact our team for a free SEO strategy session to further enhance your SEO efforts and achieve even better results in 2021. Book your session now and take your SEO game to the next level.
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