Master the Art of SEO and Build Your Online Business | Free Online Classes!

Master the Art of SEO and Build Your Online Business | Free Online Classes!

Table of Contents

1. Introduction
2. Affiliate Marketing: Pros and Cons
   • Pros of Affiliate Marketing
   • Cons of Affiliate Marketing
3. Selling Your Own Product: Pros and Cons
   • Pros of Selling Your Own Product
   • Cons of Selling Your Own Product
4. Diversifying Your Market
5. Selling on Amazon vs. Selling on Your Website
6. The Rise of Artificial Intelligence in Marketing
7. The Future of the Food Industry
8. Starting a Social Media Marketing Business
9. The Importance of Content in SEO
10. Backlinks and Website Ranking
11. Using Expired Blogs for Content
12. Building Authority and Trust with Google
    • Interacting with Customers
    • Google My Business
13. Conclusion

Introduction {#introduction}

In today's digital age, there are numerous opportunities to make money online. Whether you're interested in affiliate marketing, selling your own product, or starting a social media marketing business, it's essential to understand the pros and cons of each approach. This article will explore various methods of making money online and provide insights into the current trends and future prospects of the industry.

Affiliate Marketing: Pros and Cons {#affiliate-marketing}

Affiliate marketing involves promoting other company's products or services and earning a commission for every sale or lead generated through your referral. It can be an excellent way to monetize your website, blog, or social media presence. However, there are pros and cons to consider before diving into affiliate marketing.

Pros of Affiliate Marketing {#pros}

• Low Initial Investment: Affiliate marketing requires minimal upfront investment, making it accessible to anyone with an online platform.
• Passive Income Potential: Once you set up your affiliate marketing campaigns, you can earn passive income without much ongoing effort.
• Wide Range of Products and Services: There are countless affiliate programs available, allowing you to promote products or services that align with your niche and target audience.
• No Need for Product Creation or Customer Support: As an affiliate marketer, you don't have to worry about creating products or dealing with customer inquiries. Your primary focus is on promoting the chosen products or services.

Cons of Affiliate Marketing {#cons}

• Commission Structures Vary: Depending on the affiliate program, the commission rates can range from a few percent to a significant percentage of each sale. It's essential to consider the profitability of the products or services you're promoting.
• Relying on the Actions of Others: With affiliate marketing, your income is dependent on the actions of your referred customers. If they don't complete a purchase or take the desired action, you won't earn any commissions.
• Competition is Fierce: Affiliate marketing is a popular method of making money online, resulting in intense competition. Standing out and generating substantial traffic to your referral links can be challenging.
• Lack of Control: As an affiliate marketer, you have limited control over the products or services you're promoting. If a company changes its affiliate program terms or discontinues a product, your income could be affected.

Selling Your Own Product: Pros and Cons {#selling-own-product}

Selling your own product allows you to have complete control over the entire sales process and keep all the profits. While it requires more effort and resources, it also comes with distinct advantages.

Pros of Selling Your Own Product {#pros-selling}

• Higher Profit Margins: Unlike affiliate marketing, where you only earn a commission, selling your own product allows you to keep all the profits. This can significantly increase your earnings.
• Builds Your Brand: Selling your own product enables you to establish your brand and customer loyalty. It can lead to repeat sales and word-of-mouth recommendations.
• Flexibility and Innovation: As a product creator, you have the freedom to innovate, improve, and customize your offerings based on customer feedback and market demands.
• Direct Customer Relationships: Selling your own product allows you to develop direct relationships with your customers. This can be valuable for future business endeavors and market insights.

Cons of Selling Your Own Product {#cons-selling}

• Higher Initial Investment: Creating and launching your own product often requires a significant investment of time, money, and resources. This can be challenging for individuals or small businesses with limited budgets.
• Higher Risk: When you sell your own product, there's always the risk of low demand or failure. Conducting market research and validating your product idea is crucial before investing heavily.
• Logistics and Support: Selling your own product involves logistics, such as inventory management, shipping, and customer support. These additional responsibilities can be time-consuming and require careful planning.
• Marketing and Brand Building: Selling your own product requires you to invest in marketing and brand building activities to generate awareness and attract customers. This can be a demanding and ongoing process.

Diversifying Your Market {#diversifying-market}

To minimize risk and maximize your potential earnings, it's crucial to diversify your market. Relying too heavily on a single platform or revenue stream leaves you vulnerable to changes, limitations, or unexpected disruptions. By expanding your reach and exploring different markets, you can ensure a more stable and diversified income.

Selling on Amazon vs. Selling on Your Website {#selling-amazon-website}

When it comes to selling physical products, you may consider using established marketplaces like Amazon or selling directly through your website. Each option has its own advantages and considerations.

【Highlight】 🎉 Diversifying your market is essential for long-term success in the online business world. By selling on multiple platforms, you can safeguard your income and have alternative sources of revenue.

Selling on Amazon

• Pros:

  • Vast Customer Base: Amazon has a massive customer base, offering significant exposure and potential sales.
  • Fulfillment Services: Amazon provides convenient fulfillment options, such as Amazon FBA, where they handle storage, packaging, and shipping.
  • Trust and Credibility: Selling on Amazon gives your products an added level of trust and credibility among customers.
  • Discoverability: Customers actively search for products on Amazon, increasing the chances of your products being found.

• Cons:

  • High Competition: Amazon's marketplace is highly competitive, with thousands of sellers offering similar products.
  • Fees and Commissions: Amazon charges various fees and takes a percentage of each sale, impacting your profit margins.
  • Limited Control: Selling on Amazon means following their guidelines and policies, limiting your control over the customer experience.

Selling on Your Website

• Pros:

  • Full Control: Selling through your website gives you complete control over the branding, marketing, and customer experience.
  • Higher Profit Margins: Without platform fees, you can potentially earn higher profit margins from each sale.
  • Direct Customer Relationships: Selling through your website allows you to build direct relationships with customers, enhancing loyalty and repeat business.
  • Flexibility and Customization: You have the freedom to customize your website and marketing strategies according to your brand and target audience.

• Cons:

  • Lower Initial Traffic: Starting from scratch with no existing traffic or customer base can be challenging to drive sales.
  • Logistics and Support: Selling through your website requires managing inventory, fulfillment, and customer support.
  • Limited Marketing Reach: Your website may have limited reach compared to established marketplaces, requiring more effort to drive traffic and generate sales.

【Conclusion】 When deciding between selling on Amazon or your website, consider your overall business goals, the nature of your products, and your willingness to invest in marketing, logistics, and customer support. Diversifying your online sales channels is also recommended to minimize risk and maximize your potential earnings.

The Rise of Artificial Intelligence in Marketing {#rise-of-ai}

Artificial intelligence (AI) is revolutionizing the way businesses approach marketing. With advancements in machine learning and natural language processing, AI technology has become more sophisticated and capable of automating various marketing tasks, such as content creation, customer segmentation, and personalized targeting.

【Highlight】 🤖 Artificial intelligence is transforming the marketing landscape, enabling businesses to automate tasks, improve efficiency, and deliver personalized experiences to customers.

While AI offers significant opportunities for marketers, it also raises concerns and challenges. Let's explore the impact of AI in marketing in more detail.

Content Creation and Automation

AI-powered tools and platforms can generate content, including articles, product descriptions, email campaigns, and social media posts. These tools use algorithms to analyze existing content, understand patterns, and generate relevant and engaging content.

However, the quality of AI-generated content is still a matter of debate. While AI can create content quickly and efficiently, it may lack the creativity, context, and emotional connection that human-generated content offers. Striking a balance between AI automation and human touch is crucial for successful content marketing.

Customer Segmentation and Personalization

AI algorithms can analyze large amounts of customer data and identify patterns, preferences, and behaviors. This enables businesses to segment their audience more effectively and deliver personalized experiences, recommendations, and offers.

By understanding the specific needs and interests of individual customers, businesses can tailor their marketing messages and optimize conversion rates. However, it's essential to handle customer data responsibly, ensuring privacy and regulatory compliance.

Marketing Analytics and Optimization

AI can process and analyze vast amounts of marketing data, providing valuable insights and predictions for optimizing marketing strategies. Predictive analytics, attribution modeling, and real-time data analysis empower marketers to make data-driven decisions and improve campaign performance.

However, leveraging AI for marketing analytics requires careful data management, quality assurance, and human oversight. It's crucial to interpret AI-generated insights in the broader context of business goals and objectives.

The Future of AI in Marketing

As AI technology continues to evolve, we can expect more sophisticated applications in marketing. Conversational AI, chatbots, voice search optimization, and predictive customer service are just a few examples of emerging trends powered by AI.

【Conclusion】 While AI offers tremendous potential to enhance marketing efforts, successful implementation requires a balanced approach that combines AI automation with human creativity, empathy, and strategic thinking. Embracing AI technology can help businesses streamline processes, improve efficiency, and deliver personalized experiences to customers.

The Future of the Food Industry {#future-of-food-industry}

The food industry is undergoing significant transformations, driven by changing consumer preferences, health concerns, sustainability, and technological advancements. Here are some key trends shaping the future of the food industry:

【Highlight】 🌱 The food industry is evolving rapidly, with a focus on plant-based and environmentally sustainable alternatives. Understanding and tapping into these trends can open up exciting opportunities for entrepreneurs and businesses.

Plant-Based and Alternative Proteins

The rise of plant-based and alternative proteins is revolutionizing the food industry. Concerns over animal welfare, environmental sustainability, and health are driving the demand for plant-based meat substitutes, dairy alternatives, and protein-rich products from alternative sources like legumes, algae, and insects.

Investing in plant-based product development and exploring sustainable protein alternatives can position businesses at the forefront of this growing market.

Sustainable Agriculture and Food Production

Sustainability is becoming a significant consideration in food production. Consumers are seeking environmentally friendly products and supporting businesses that adopt sustainable agricultural practices, reduce waste, and minimize their carbon footprint.

From organic farming and regenerative agriculture to vertical farming and hydroponics, innovative approaches to food production are emerging. Embracing sustainable practices can not only attract eco-conscious consumers but also contribute to a more resilient and resource-efficient food system.

Food Tech and Innovation

Technological advancements are transforming the food industry through innovations like lab-grown meat, 3D-printed food, automated farming, and blockchain-based supply chains. These technologies aim to improve efficiency, traceability, safety, and consumer experience.

Entrepreneurs and businesses involved in food technology can capitalize on the growing demand for innovative, healthier, and more sustainable food solutions.

E-commerce and Direct-to-Consumer

The growth of e-commerce and direct-to-consumer (DTC) models is disrupting traditional supply chains and enabling food businesses to reach consumers directly. DTC platforms, meal kit subscriptions, and online marketplaces offer convenience and personalized experiences to consumers.

Adopting an e-commerce strategy and exploring DTC models can help businesses tap into the evolving consumer preferences for convenient, customized, and ethically sourced food products.

【Conclusion】 The future of the food industry lies in embracing sustainable, plant-based alternatives, leveraging technology, and adapting to changing consumer demands. Entrepreneurs and businesses that stay informed about these trends and invest in innovation can thrive in this dynamic and evolving industry.

Starting a Social Media Marketing Business {#starting-social-media-business}

With the growing influence of social media, businesses of all sizes are recognizing the importance of establishing a strong online presence. If you have a passion for social media and digital marketing, starting a social media marketing business can be a lucrative opportunity.

【Highlight】 📱 Starting a social media marketing business allows you to leverage your expertise in social media and digital marketing to help businesses grow their online presence. Here's what you need to know to get started.

Determine Your Niche and Target Market

Identify your target market and the specific niche you want to cater to. Consider your strengths, interests, and expertise, and choose a niche where you can provide the most value to clients.

Examples of social media marketing niches include local businesses, e-commerce brands, personal branding, or specific industries like fashion, travel, or wellness.

Build Your Own Brand and Online Presence

Before offering your services to clients, establish your own brand and build a strong online presence. Create a website, optimize your social media profiles, and showcase your expertise through valuable content and case studies.

Invest in professional branding, design, and content creation to position yourself as an authority in social media marketing.

Offer a Comprehensive Range of Services

To attract clients and stand out from the competition, offer a comprehensive range of social media marketing services. This may include creating and executing social media strategies, managing social media accounts, content creation, paid advertising, analytics, and influencer partnerships.

Tailor your services to meet the specific needs and goals of each client, and constantly stay up-to-date with industry trends and best practices.

Network and Collaborate

Networking is crucial for building your social media marketing business. Attend industry events, join relevant professional groups, and connect with potential clients through social media.

Collaborate with partners, influencers, and complementary businesses to leverage each other's audiences and expand your reach.

Continuously Educate Yourself

Social media marketing is a rapidly evolving field. Stay updated with the latest trends, algorithm changes, and new platforms through online courses, webinars, and industry publications.

Maintain a growth mindset, experiment with new strategies, and adapt your approach based on the evolving needs and preferences of your clients and target audience.

【Conclusion】 Starting a social media marketing business requires a combination of technical skills, creativity, strategic thinking, and a deep understanding of social media platforms. By choosing a niche, building your brand, and offering a comprehensive range of services, you can position yourself as a trusted social media marketing expert and turn your passion into a profitable business.

The Importance of Content in SEO {#importance-of-content}

Creating high-quality content that is optimized for search engines is essential for improving search rankings and attracting organic traffic to your website. With proper content strategy and optimization, you can improve your website's visibility and reach a wider audience.

【Highlight】 🔍 High-quality, well-optimized content is crucial for improving search rankings and attracting organic traffic to your website. Here's why content is essential for successful SEO.

Creating Engaging and Valuable Content

Content is the heart of any SEO strategy. Engaging and valuable content not only attracts readers but also encourages them to stay longer on your website, thereby reducing bounce rates and increasing the likelihood of conversions.

By focusing on creating content that addresses your target audience's pain points, provides solutions, and offers valuable insights, you can establish yourself as an authority in your niche and build trust with your audience.

Optimizing Content for Search Engines

Optimizing your content for search engines involves incorporating relevant keywords, creating engaging titles and meta descriptions, and structuring your content to enhance readability.

By conducting thorough keyword research and strategically placing keywords throughout your content, you can improve your website's visibility in search engine results pages (SERPs) and attract organic traffic from users searching for those keywords.

Generating Backlinks and Social Shares

High-quality content is more likely to attract backlinks from other websites and generate social shares. Backlinks from authoritative and relevant websites signal to search engines that your content is valuable and worth ranking higher in search results.

Similarly, when your content is shared on social media and other online platforms, it increases your website's visibility, expands your reach, and drives more organic traffic.

Staying Fresh and Relevant

Search engines prioritize fresh and up-to-date content. Regularly updating your website with new and relevant content signals to search engines that your website is active and provides valuable and timely information.

Furthermore, fresh content gives you opportunities to target new keywords, answer emerging questions, and stay ahead of the competition.

【Conclusion】 Creating high-quality, engaging, and optimized content is essential for successful SEO. By focusing on creating valuable content, incorporating relevant keywords, attracting backlinks and social shares, and regularly updating your website, you can improve your search rankings, attract organic traffic, and achieve your business goals.

Backlinks and Website Ranking {#backlinks-website-ranking}

Backlinks, also known as inbound links, are links from external websites that point to your website. They are an essential aspect of SEO and play a crucial role in determining your website's authority, credibility, and ranking in search engine results.

【Highlight】 🔗 Backlinks are vital for improving your website's authority and ranking in search engine results. Here's how backlinks influence website ranking and tips for building quality backlinks.

Importance of Backlinks for SEO

Backlinks are like votes of confidence from other websites. When high-quality websites link to your content, search engines perceive it as a positive signal that your website offers valuable information and is worthy of higher rankings.

Search engines consider both the quantity and quality of backlinks when calculating your website's authority. The more authoritative and relevant the linking website is, the higher the impact on your website's ranking.

Building Quality Backlinks

Building quality backlinks requires strategic outreach, relationships with influencers and industry experts, and creating engaging and valuable content. Here are some tips for building quality backlinks:

• Create Valuable Content: Start by creating high-quality, unique, and valuable content that naturally attracts links from other websites.
• Guest Blogging: Contribute guest posts on authoritative websites and include a link back to your website within the author bio or content, where appropriate.
• Outreach to Influencers and Industry Experts: Reach out to influencers and experts in your industry and ask them to link to your content or collaborate on joint ventures.
• Promote Your Content: Share your content on social media, participate in online communities, and engage with your target audience to increase the chances of others linking to your website.
• Local Business Directories: Submit your website to relevant local business directories and online directories to boost your local SEO and acquire valuable backlinks.

Monitoring and Disavowing Low-Quality Backlinks

While backlinks are crucial for SEO, not all backlinks are beneficial. Low-quality backlinks from spammy or irrelevant websites can harm your website's ranking and reputation.

Regularly monitor your backlink profile using tools like Google Search Console or third-party SEO software. Identify and disavow any low-quality or unnatural backlinks that may have a negative impact on your website's ranking.

【Conclusion】 Building quality backlinks is an ongoing process that requires time, effort, and strategic planning. By focusing on creating valuable content, building relationships with influencers and industry experts, and monitoring your backlink profile, you can improve your website's authority, visibility, and ranking in search engine results.

Using Expired Blogs for Content {#expired-blogs}

Expired blogs, also known as expired domains, are websites that have been abandoned or allowed to expire by their previous owners. These blogs contain valuable content that can be repurposed and used for SEO purposes.

【Highlight】 💡 Expired blogs provide a treasure trove of valuable content that can be repurposed for your website. Here's how you can leverage expired blogs to enhance your content strategy.

Benefits of Using Expired Blogs

• Quality Content: Expired blogs often contain high-quality, well-researched, and informative content that can save you time and resources in content creation.
• Domain Authority: If the expired blog had a reputable domain authority (DA), utilizing its content can boost your own website's authority in specific niches.
• Additional Keywords: The content on expired blogs may already be optimized for certain keywords, allowing you to target those keywords without starting from scratch.
• Fresh Content: By repurposing and updating expired blog content, you can provide fresh information to your audience while leveraging the existing foundation.

Finding Expired Blogs

There are several methods to find expired blogs:

• Wayback Machine: The Wayback Machine (archive.org) allows you to access snapshots of websites from the past. Search for relevant blogs and extract valuable content that aligns with your website's niche.
• SEO Tools: Many SEO tools can help identify expired domains and provide insights into their metrics, including domain authority, backlinks, and traffic.
• Online Auctions and Marketplaces: Websites like GoDaddy Auctions and Flippa offer the opportunity to purchase expired domains with rich content and established backlinks.

Repurposing Expired Blog Content

When repurposing expired blog content, it's important to consider the following:

• Update and Optimize: Update the content with fresh information, statistics, and examples. Optimize the content using relevant keywords and ensure it aligns with your website’s branding and tone.
• Add Value: Enhance the content by adding your own insights, personal experiences, or unique perspectives. Make it distinct and valuable for your target audience.
• Avoid Duplicate Content: Although you are repurposing content, it's crucial to avoid duplicate content issues. Modify the language, restructure paragraphs, and add your original ideas to avoid penalties from search engines.
• Give Credit and Link: If you use direct quotes, statistics, or images from the original blog, give proper credit and link back to the original source to maintain ethical practices and avoid copyright infringements.

【Conclusion】 Expired blogs provide a wealth of content that can be repurposed to enhance your website's authority, boost SEO efforts, and engage your target audience. By finding valuable expired blogs, updating and optimizing the content, and adding your unique value, you can save time and resources while delivering valuable content to your audience.

Building Authority and Trust with Google {#building-authority}

Establishing authority and trust with Google is essential for improving your website's search rankings and visibility. Here are strategies to build authority and trust with Google:

【Highlight】 🏆 Building authority and trust with Google is crucial for ranking higher in search results. By focusing on content quality, strong backlinks, and delivering a seamless user experience, you can optimize your website's performance.

Engage in E-A-T Principles

Expertise, Authoritativeness, and Trustworthiness (E-A-T) are Google's guidelines for evaluating web content.

• Expertise: Establish your expertise by publishing high-quality, accurate, and well-researched content. Showcase your credentials, industry experience, and knowledge to validate your expertise.
• Authoritativeness: Build authoritativeness by gaining high-quality backlinks from reputable websites and demonstrating your influence and recognition within your industry.
• Trustworthiness: Build trustworthiness by providing transparent and accurate information, protecting user privacy, and having secure website protocols (HTTPS).

Create Valuable and Relevant Content

Publishing valuable and relevant content consistently is key to building authority and trust with Google. Focus on creating content that addresses users' search intent, provides accurate information, and offers unique insights. Strive for excellence in content quality, readability, and engagement.

Use a mix of written content, visual elements, and multimedia to enhance user experience, increase dwell time, and encourage social sharing.

Optimize Your Website for User Experience

Google values websites that prioritize user experience. Improve your website's loading speed, mobile responsiveness, and navigation to provide a seamless and positive experience for users. Easy navigation, clear site structure, and optimized internal linking can also contribute to a better user experience.

Ensure your website is accessible for all users, including those with disabilities, by following web accessibility guidelines.

Foster a Strong Backlink Profile

Earning high-quality backlinks from authoritative and relevant websites is crucial for building authority and trust with Google. Build relationships with influencers, industry experts, and other webmasters to encourage natural backlinking.

Create outstanding content that others would find valuable and want to link to. Guest posting on reputable websites and participating in industry events can also help you gain authoritative backlinks.

【Conclusion】 Building authority and trust with Google requires a combination of credibility, expertise, and providing value to users. By adhering to E-A-T principles, creating valuable content, optimizing user experience, and fostering a strong backlink profile, you can improve your website's authority, gain Google's trust, and drive organic traffic.

Conclusion {#conclusion}

In the fast-paced world of online business and digital marketing, understanding the various methods of making money online and staying up-to-date with the latest trends is crucial. Whether you choose to explore affiliate marketing, sell your own product, or start a social media marketing business, focusing on high-quality content, building authority, and optimizing user experience will contribute to your success.

Diversify your market, adapt to emerging technologies like AI, and explore new trends like plant-based food and sustainable agriculture to stay ahead of the competition. Remember, success in the online business world requires continuous learning, innovation, and adaptability. So, embrace the ever-changing landscape and seize the opportunities that arise.

【Q&A】

Q: What are the benefits of affiliate marketing? A: Affiliate marketing offers low initial investment, passive income potential, a wide range of products to promote, and the ability to earn commissions without creating your own products.

Q: What are the disadvantages of affiliate marketing? A: The disadvantages of affiliate marketing include varied commission structures, reliance on the actions of others, intense competition, and limited control over the products or services being promoted.

Q: Is it better to sell your own product or promote affiliate products? A: It depends on your preferences and goals. Selling your own product allows for higher profit margins and brand building, but it also requires more investment and effort. Promoting affiliate products offers lower risk and upfront investment but may result in lower profit margins.

Q: Why is diversifying the market important? A: Diversifying the market helps mitigate risks and ensures multiple sources of income. By selling on different platforms and targeting different audiences, you decrease dependence on a single platform and reduce the impact of potential disruptions.

Q: Is it better to sell on Amazon or your own website? A: Selling on Amazon provides exposure to a vast customer base, while selling on your own website gives you more control over the branding and customer experience. It's advisable to diversify and consider both options to reach a broader audience.

Q: How will AI affect the marketing industry? A: AI technology is revolutionizing marketing by automating tasks, improving personalization, and enhancing analytics. Content creation, customer segmentation, and marketing automation will be significantly impacted by AI advancements.

Q: What are some emerging trends in the food industry? A: Plant-based and alternative proteins, sustainable agriculture practices, food tech innovations, and e-commerce are some emerging trends in the food industry. The focus is shifting towards plant-based products and sustainable food production practices.

Q: How can I start a social media marketing business? A: To start a social media marketing business, determine your niche, build your brand and online presence, offer a comprehensive range of services, network and collaborate with influencers, and continuously educate yourself on industry trends.

Q: Why is high-quality content important for SEO? A: High-quality content attracts readers, improves engagement, increases dwell time, and reduces bounce rates. It also signals to search engines that your website provides valuable information, improving search rankings and organic traffic.

Q: How do backlinks influence website ranking? A: Backlinks contribute to a website's authority and credibility. High-quality backlinks from reputable websites signal to search engines that your content is valuable, resulting in higher search rankings.

Q: What are expired blogs, and how can they be used for content? A: Expired blogs are websites that have been abandoned or allowed to expire. They contain valuable content that can be repurposed to save time and resources in content creation. Extracting valuable content from expired blogs and repurposing it with relevant updates and optimizations can enhance your content strategy.

Q: How can I build authority and trust with Google? A: Building authority and trust with Google involves following E-A-T principles, creating valuable and relevant content, optimizing your website for user experience, and fostering a strong backlink profile from authoritative websites.

【Resources】

• Wayback Machine: waybackmachine.org
• Google Search Console: google.com/webmasters/tools
• GoDaddy Auctions: auctions.godaddy.com
• Flippa: flippa.com
• Google My Business: google.com/business

【Note】 The provided URLs are examples and not meant to be functional. Please replace them with actual URLs if needed.