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Table of Contents
- Introduction
- Problem Statement
- Analysis of the GMB and Website
- The Importance of a Correct Primary Category
- Adding the Client as a Manager on GMB
- The Benefits of a DBA (Doing Business As)
- The Importance of Address Consistency
- The Role of a Business License and Utility Bill
- Reinstatement Process with a DBA
- The Role of Service Areas in GMB
- The Risk of Giving Ownership Rights on GMB
- Adjusting the GMB Category to Target Baton Rouge
- Understanding the Difference Between Business Name and DBA
- Changing the Business Category on GMB
- The Possibility of Suspension
📝 Article
Introduction
Owning and managing a business website can come with its fair share of challenges. From optimizing your local search rankings to resolving suspensions, there is always something that needs attention. In this article, we will address the issues faced by one business owner in particular, who saw a decline in their Google My Business (GMB) and website rankings. We will explore the potential causes behind the drop in rankings and discuss strategies to rectify the situation. Let's dive into the details and find solutions to improve the positioning of this business.
Problem Statement
The business owner reported two significant problems with their GMB and website. Initially, the GMB ranking was at 30, but it has now dropped to 18. Similarly, the website ranking was at 35 and has also decreased to 18. This decline in rankings is a cause for concern and requires immediate attention. In the following sections, we will analyze the GMB and website to identify the underlying issues and determine the best course of action.
Analysis of the GMB and Website
To understand the reasons behind the decline in rankings, we need to analyze both the GMB and website thoroughly. By examining various factors such as category selection, ownership rights, and address consistency, we can pinpoint the areas that require improvement. Let's delve into each aspect separately and uncover potential solutions.
The Importance of a Correct Primary Category
The primary category listed on the GMB has a significant impact on search rankings. In this case, the business owner mentioned that the GMB category is currently set as a metal supplier, but they want to switch the focus to being a fencing contractor. We will explore the process of changing the category and its implications on search rankings. Additionally, we will discuss the risks associated with spammy categories and the potential for suspensions.
Adding the Client as a Manager on GMB
To better understand the GMB settings and make the necessary adjustments, it is essential to have access as a manager. Granting the business owner access to the GMB account enables them to actively participate in the optimization process. However, it is crucial to avoid granting ownership rights to prevent any malicious actions that could lead to suspension. We will explain why the client should be added as a manager and the risks associated with making someone an owner.
The Benefits of a DBA (Doing Business As)
A DBA, or Doing Business As, is a legal term used when a business operates under a name different from its legal name. The business owner mentioned having a DBA for Baton Rouge Fence Company, which is owned by Oak Lane LLC. We will explore the significance of having a DBA and discuss how it relates to the business category. Additionally, we will address the potential role of the DBA in the reinstatement process.
The Importance of Address Consistency
Maintaining address consistency is crucial for establishing credibility and avoiding suspensions. In this case, the business owner mentioned that the address for Baton Rouge Fence Company is different from their home address, which is used for the other websites. We will explain the importance of having a consistent address and potential solutions for rectifying the inconsistency.
The Role of a Business License and Utility Bill
When dealing with suspensions or reinstatement processes, having supporting documents such as a business license and utility bill can be vital. These documents serve as proof of ownership and address validation. We will discuss why these documents are significant and how they can expedite the reinstatement process. Furthermore, we will emphasize the importance of ensuring the name and address match accurately to avoid complications.
Reinstatement Process with a DBA
In cases where suspensions occur or reinstatement is required, having a DBA can simplify the process. The business owner mentioned the effectiveness of using a DBA to resolve suspensions and regain control of the GMB. We will delve into the process of reinstatement using a DBA and explain why it is a recommended strategy. Additionally, we will address any potential challenges or considerations that may arise during the reinstatement process.
The Role of Service Areas in GMB
Many businesses utilize the service area feature on GMB to expand their reach. However, misconceptions regarding its impact on rankings exist. We will clarify the purpose of service areas and debunk any misconceptions associated with their usage. By understanding the true role of service areas, businesses can optimize their GMB effectively and avoid unnecessary modifications.
The Risk of Giving Ownership Rights on GMB
Granting ownership rights on GMB should be approached with caution. While it may seem convenient, it opens the door to potential risks and complications. One major risk is the possibility of malicious actions, where an SEO or service provider takes advantage of ownership to gain control over the GMB. We will discuss the implications of giving ownership rights and the precautions that should be taken to protect the business's online presence.
Adjusting the GMB Category to Target Baton Rouge
A critical aspect of improving the GMB ranking is targeting the desired location accurately. In this case, the business owner is situated in a town called Zachary, just outside of Baton Rouge. We will guide the business owner on adjusting the GMB category to focus specifically on Baton Rouge, thereby increasing the chances of ranking higher in local search results.
Understanding the Difference Between Business Name and DBA
There is often confusion between a business name and a DBA (Doing Business As). We will clarify the distinction between the two and highlight the relevance of each. By understanding the difference, the business owner can better strategize their branding and naming approach.
Changing the Business Category on GMB
To enhance the GMB ranking, we will guide the business owner through the process of changing the business category. Switching from a metal supplier to a fencing contractor will align the GMB listing with the desired focus. We will explore potential techniques and best practices to ensure a smooth transition and avoid any negative impacts on the search ranking.
The Possibility of Suspension
The business owner expressed concerns about potential suspensions due to category changes or other modifications on the GMB. We will discuss the likelihood of suspensions occurring and provide insights into the suspension process. By understanding the risks involved, businesses can proceed with caution and take the necessary precautions to mitigate any adverse consequences.
Highlights
- Analyzing the GMB and website rankings
- Importance of a correct primary category on GMB
- Adding the client as a manager to the GMB
- Benefits of a DBA (Doing Business As)
- Maintaining address consistency for credibility
- Utilizing business license and utility bill for verification
- Reinstatement process with a DBA
- Understanding the role of service areas in GMB rankings
- Risks associated with giving ownership rights on GMB
- Adjusting GMB category to target specific locations
FAQs
Q: What is the primary category in GMB?
A: The primary category is the main classification of a business on Google My Business. It plays a crucial role in determining search rankings and visibility.
Q: Can changing the GMB category lead to suspensions?
A: While category changes may not always result in suspensions, certain spammy categories can pose a higher risk. Care should be taken when modifying the category to avoid any potential issues.
Q: What are the benefits of having a DBA?
A: A DBA (Doing Business As) allows a business to operate under a name different from its legal name. It can be beneficial for branding purposes and may simplify the reinstatement process in case of suspensions.
Q: Is address consistency important for GMB?
A: Yes, maintaining address consistency is crucial for credibility and avoiding suspensions. The name and address provided on GMB should match official documents and licenses.
Q: Should I grant ownership rights on GMB?
A: Granting ownership rights should be done cautiously. Giving ownership to a third party can result in loss of control over the GMB and potential complications. It is recommended to add the person as a manager instead.
Q: How can service areas affect GMB rankings?
A: Service areas have limited impact on GMB rankings. They primarily serve to display a service area map and do not significantly influence local search rankings.
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(Note: The above content is for demonstration purposes only and may not reflect accurate information about GMB or related SEO strategies.)
