Pros and Cons of Subdomains vs. Subdirectories in SEO
Table of Contents
- Introduction
- Opinionated SEO Opinions Web Series
- The "It Depends" Quote
- Introduction and Location of the Hosts
- Subdomains vs. Subdirectories - Pros and Cons
- Subdomains: Use Cases and Recommendations
- Subdirectories: Advantages and Best Practices
- Internationalization and SEO
- Schema and its Role in Website Structure
- SEO Growth Strategies for B2B SaaS Products
- Agile Methodology for SEO
- Understanding the Customer Funnel in SaaS SEO
- Breaking into Emerging Industries
- Keyword Selection and Brand Positioning
- PR and Outreach for B2B SaaS Products
- Conclusion
🎙️ Opinionated SEO Opinions - Episode 2: Pros and Cons of Subdomains and Subdirectories in SEO
In the second episode of Opinionated SEO Opinions, our hosts Tory, Gray, and Sam Torres dive deep into the much-debated topic of subdomains vs. subdirectories in SEO. They share their opinions, backed by nitty gritty details and high-level insights, to demystify the pros and cons of both approaches.
Introduction
Begum Kaya kicks off the episode by introducing the hosts and thanking the viewers for the positive feedback received after the first episode. She also encourages the audience to watch the previous episode as it lays the foundation for the ongoing web series.
Opinionated SEO Opinions Web Series
Opinionated SEO Opinions is a web series focused on discussing and demystifying all things related to SEO and digital marketing. The hosts aim to provide detailed insights and opinions on SEO matters, catering to both beginners and experienced professionals.
The "It Depends" Quote
The hosts acknowledge the common phrase "it depends" when it comes to answering SEO questions. They elaborate on the complexities of SEO, where the best approach often depends on specific circumstances and goals.
Introduction and Location of the Hosts
Begum Kaya and the hosts share their locations as they connect from different continents. Tory Gray shares her experience working in SEO in different locations in the US, while Sam Torres joins from Atlanta. They reflect humorously on the current COVID situation and implore listeners to stay safe.
Subdomains vs. Subdirectories - Pros and Cons
The first question posed by Keeley Stitt from Inclusivv is about the pros and cons of using subdomains or subdirectories. Tory and Sam engage in a detailed discussion on the topic, shedding light on the merits and drawbacks of each approach.
Subdomains: Use Cases and Recommendations
Sam discusses the use cases of subdomains, highlighting their relevance when there is a need to separate different functionalities or target specific audiences. She also emphasizes that some platforms require the use of subdomains. Sam recommends using subfolders (subdirectories) when the topics and audiences are similar, as it helps in consolidating domain authority.
Subdirectories: Advantages and Best Practices
Tory shares her perspective on subdirectories, citing examples of public companies and support websites that benefit from being a part of the main domain. She explains the importance of consolidating link equity, while also acknowledging situations where separate subdomains or entirely different websites are necessary.
Internationalization and SEO
The hosts delve into the complexities of internationalization in SEO. They discuss the different options available, such as subdirectories, subdomains, and country code-specific domains. Tory stresses the need to align internationalization strategy with business priorities, considering factors like target audience, language, and localization efforts.
Schema and its Role in Website Structure
The hosts touch upon the importance of using schema to establish relationships between different websites or subdomains. They discuss various schema options available, specifically under the "organization" category. Tory and Sam emphasize the significance of schema in conveying the connections between related brands or products.
SEO Growth Strategies for B2B SaaS Products
A viewer named Armina Fareed inquires about SEO growth strategies for B2B SaaS products. Tory mentions her recent presentation at Empower, a conference for B2B founders and product growth leaders, where she shared insights on agile strategies. She encourages viewers to consume the presentation to gain valuable information on continuous improvement and adaptability.
Agile Methodology for SEO
Sam explains the agile methodology as an iterative approach to problem-solving. She emphasizes the importance of starting with a minimum viable product (MVP) and continuously improving upon it. Sam highlights the need for keyword research, competitive analysis, and understanding the customer funnel to tackle SEO in an agile manner.
Understanding the Customer Funnel in SaaS SEO
Sam discusses the significance of the customer funnel in the B2B SaaS industry. She advises businesses to identify the pain points of their target audience and provide solutions for different stakeholders involved in the decision-making process. Sam emphasizes the need for content that addresses the various stages of the customer journey, from awareness to consideration and post-purchase advocacy.
Breaking into Emerging Industries
Tory and Sam discuss the challenges and opportunities when breaking into emerging industries. They stress the importance of keyword research, highlighting existing gaps and frustrations within the industry. They also emphasize the need for strong brand positioning and education to create demand for a new product or solution.
Keyword Selection and Brand Positioning
Tory expands on the role of keyword research in selecting the right keywords for SEO efforts. She underscores the significance of understanding the language and terminology used by the target audience. Tory also emphasizes the impact of brand positioning on SEO, stating that brand names and terminology can influence the willingness of customers to engage and pay for a product or service.
PR and Outreach for B2B SaaS Products
Begum highlights the importance of PR and outreach for B2B SaaS products. She suggests building relationships with industry leaders, entrepreneur hubs, and newsletters to create brand awareness and partnerships. The hosts encourage businesses to explore various avenues to get their work out there and reach potential customers.
Conclusion
The hosts conclude the episode by expressing their gratitude for the questions submitted and encouraging viewers to continue sharing their opinions and feedback. They provide details on how to submit questions for future episodes and hint at the topics to be covered in the next episode.
Note: The content has been paraphrased for clarity and conciseness.
