Rank #1 Organically in Your Area: Mastering SEO for General Contractors
Table of Contents:
- Introduction
- Website Analysis
2.1 WordPress Platform
2.2 Layout and Design
2.3 Contact Forms
2.4 Phone Number Visibility
2.5 Original Images vs Stock Images
- SEO Analysis
3.1 Keyword Focus
3.2 Gallery and Before/After Images
3.3 Integrating Call to Action
- Importance of Internal Links
- Google Business Profile
5.1 NAP Consistency
5.2 Integration with Website
5.3 Linking to Contact Forms
- Services Page Optimization
6.1 Targeting Specific Locations
6.2 Phone Number Visibility
6.3 Branded Images and Subtitles
- Taking SEO Seriously
- Conclusion
🔍 Website Analysis
When analyzing the website of MPG Management, we begin by checking the platform it is built on. It is crucial for a website to be on WordPress, as it provides various SEO benefits and user-friendly features. Thankfully, MPG Management's website is on WordPress.
Next, we evaluate the overall layout and design of the website. One notable aspect is the excessive number of contact forms on the homepage. Simplifying the forms by removing unnecessary fields can encourage visitors to reach out. Additionally, the phone number should be more prominently displayed, preferably as a clickable link.
Furthermore, the use of original images instead of stock images can greatly enhance the website's professional appearance and brand representation. Using authentic images that relate to the services offered by MPG Management will create a better connection with potential customers.
💡 SEO Analysis
In terms of SEO, MPG Management should reconsider their keyword focus. While they are trying to rank for "Central Florida General Contractors," it may be more effective to target a specific service, such as "Central Florida Painters." By niche-ing down and becoming experts in a specific service, they can elevate their brand and attract more targeted traffic.
The gallery section of the website needs improvement as well. Instead of presenting scattered images, it would be more impactful to showcase before-and-after transformations. This will provide potential customers with a clearer understanding of the quality of work MPG Management offers.
To enhance lead generation, integrating a clear and compelling call to action throughout the page is essential. By placing a "Call Now" button at various points, such as the top and as users scroll down, the chances of potential customers reaching out increase.
🔗 Importance of Internal Links
Internal links play a crucial role in SEO, yet they are often overlooked. By hyperlinking relevant keywords within the content to dedicated landing pages, MPG Management can establish themselves as an authority. This strategy not only improves website rankings but also enhances user experience by guiding visitors to more valuable information.
📢 Google Business Profile
MPG Management's Google Business profile should reflect consistency to underscore credibility. A crucial factor is maintaining NAP (Name, Address, Phone Number) consistency across all online assets. It is essential to ensure the company's name, address, and phone number are consistent on the website, Google Business profile, and other directories.
Furthermore, integrating the Google Business profile into the website is important. Currently, there is no obvious link to the profile on the website, which is a missed opportunity to leverage the excellent ratings and customer reviews they have received.
🔧 Services Page Optimization
The services page on MPG Management's website can benefit from optimization. By targeting specific locations, such as Kissimmee, by using keywords like "Number One Painter in Kissimmee," they can achieve better local search visibility. Additionally, the phone number should be prominently displayed on this page as well.
To improve the presentation of services, branded images and subtitles can be included. Instead of using generic images, showcasing their own team members in branded shirts will create a stronger connection with potential customers.
💪 Taking SEO Seriously
To gain control of their online marketing efforts and generate their own leads, MPG Management should consider learning and implementing SEO strategies independently. By following the recommendations provided, they can take their business to the next level without relying on expensive marketing agencies. Local Service Mastery offers a program that empowers businesses to understand and implement Google Ads, SEO, and Facebook Ads effectively, thereby reducing unnecessary expenses.
🔚 Conclusion
In conclusion, MPG Management can enhance their online presence and attract more customers by focusing on website and SEO improvements. By optimizing their WordPress website layout, implementing original images, and targeting specific keywords, they can improve their overall visibility on search engines. Additionally, integration of their Google Business profile, utilization of internal links, and displaying a clear call to action will drive more leads. Taking SEO seriously and learning the necessary skills to manage their own online marketing efforts will enable MPG Management to succeed and grow their business independently.
