Semrush vs Moz: Which SEO Tool Reigns Supreme in 2023?
Table of Contents:
- Introduction
- Reasons to Choose SEMrush instead of Moz
2.1 Reporting Limits
2.2 Search Intent Data
2.3 Comprehensive PPC Data
2.4 Built-in Outreach Tools
2.5 Comprehensive Support Offering
- Reasons to Choose Moz instead of SEMrush
3.1 More User Accounts
3.2 Longer Free Trial
3.3 Access to Data from More Search Engines
3.4 Crawl More Pages Each Month
3.5 Generous Link Intersect Tool
- Conclusion
🔍 SEMrush vs Moz: Which SEO Tool is Right for You?
Introduction
When it comes to SEO tools, SEMrush and Moz are two of the most popular choices in the market. Both offer a wide range of features and data related to keywords, backlinks, domain authority, and technical SEO. However, there are significant differences between the two. In this comparison, we will delve into the reasons why you might choose SEMrush over Moz and vice versa.
Reasons to Choose SEMrush instead of Moz
2.1 Reporting Limits
One of the major advantages of SEMrush over Moz is the reporting limits. SEMrush is far more generous when it comes to the number of reports you can pull per day. For example, even on SEMrush's entry-level plan, you can pull up to 3000 keyword reports per day. This is significantly more generous than Moz's limit of 150 reports per month. In general, SEMrush provides access to much more data across all its plans compared to Moz.
2.2 Search Intent Data
SEMrush takes the lead when it comes to providing search intent data. With SEMrush, you get more context about why users perform specific searches, thanks to its excellent search intent feature. Alongside the data surfaced for a particular keyword, SEMrush highlights the intent behind the search with an intent box. This helps you determine if a search phrase is informational, commercial, navigational, or transactional. This invaluable data allows you to prioritize keywords that are more likely to generate revenue. Unfortunately, Moz currently does not provide this feature.
2.3 Comprehensive PPC Data
If you are looking for a research tool that offers data on both organic search results and pay-per-click (PPC), SEMrush is the more suitable option. SEMrush's advertising research features provide a wealth of Google Ads data, including keywords, ad positions, ad copy, landing page data, and more. In contrast, Moz does not offer any comparable PPC data.
2.4 Built-in Outreach Tools
SEMrush also outshines Moz in terms of built-in outreach tools. As link building is a crucial aspect of SEO, SEMrush's link building tool proves to be invaluable. Simply provide the URL, and it returns a list of relevant websites to approach for backlinks. Additionally, SEMrush surfaces relevant contact details for those websites and provides a built-in CRM-style tool to manage the entire outreach process. While Moz offers good tools for identifying backlink opportunities, it lacks a comparable outreach system.
2.5 Comprehensive Support Offering
Getting acquainted with SEO tools like SEMrush and Moz can be challenging initially, and you might find yourself needing customer support. SEMrush surpasses Moz in this regard by offering a more comprehensive support offering. With SEMrush, you can reach out for assistance through phone, live chat, and email. On the other hand, Moz only provides email support.
Reasons to Choose Moz instead of SEMrush
3.1 More User Accounts
By default, SEMrush only provides one user account, even on its most expensive plan. In contrast, Moz gives you access to more user accounts as you move up the pricing ladder. This is particularly advantageous if you want multiple team members to work on your SEO campaigns.
3.2 Longer Free Trial
If you want to try both Moz and SEMrush, it's important to note that Moz offers a longer free trial period. Moz provides a 30-day free trial, while SEMrush's free trial lasts for only seven days. However, there is a way to access an extended 30-day SEMrush free trial through a special link not publicly available on their website.
3.3 Access to Data from More Search Engines
While all the data you obtain from SEMrush relates exclusively to Google, Moz offers limited access to data from Bing and Yahoo as well, especially in terms of rank tracking. This broader search engine coverage might be beneficial for your SEO efforts.
3.4 Crawl More Pages Each Month
Both SEMrush and Moz allow you to perform technical audits on websites to identify areas for improvement. However, there are limits on the number of pages you can crawl, and Moz is more generous in this aspect. On its entry-level plan, Moz lets you crawl 400,000 pages for errors each month, while SEMrush's equivalent plan limits you to 100,000 pages.
3.5 Generous Link Intersect Tool
Moz's link intersect tool is more generous compared to SEMrush. This tool enables you to compare your domain against your competitors' domains and identify websites that link to them but not to you. By targeting these websites, you can request them to link to your website as well. While SEMrush's link intersect tool works with four domains, Moz's equivalent tool works with five.
Conclusion
In conclusion, both SEMrush and Moz offer powerful SEO tools with their own strengths and weaknesses. Choosing the right tool depends on your specific needs and priorities. SEMrush is an ideal choice if you require more generous reporting limits, search intent data, comprehensive PPC data, built-in outreach tools, and comprehensive customer support. On the other hand, Moz might be more suitable if you need more user accounts, a longer free trial, access to data from more search engines, the ability to crawl more pages each month, and a more generous link intersect tool. Consider your requirements carefully and make an informed decision based on the features that align with your SEO goals.
