Starting a New SEO Agency: Insights, Strategies, and Success
Table of Contents
- Introduction
- The Decision to Start a New SEO Agency
- The Approach: Focusing on Technical SEO and Link Building
- The Power of Outreach
- The Importance of Offering Value
- The Strategy of Sending Outreach Messages
- The Numbers Game
- Documenting the Client Acquisition Process
- Selecting a Niche and Thought Process
- Learning from Principles, Not Just Templates
- The Results: Landing the First Client
- The Importance of Timing and Work Output
- Lessons Learned: Focusing on What You Can Control
- The Client Acquisition Process: Video, Call, Proposal
- Updates on Building the Agency
🔍 Introduction
In this article, I am going to share with you the journey of starting a new SEO agency and how we have successfully landed our first client. I will take you through the step-by-step process we have followed and provide valuable insights that can help beginners in the field. While this venture is not my full-time focus, we are committed to putting in the necessary effort to make it a success. So, if you're interested in learning about our approach, client acquisition strategies, and the lessons we've learned along the way, keep reading!
🚀 The Decision to Start a New SEO Agency
Around a month ago, I made the exciting decision to launch a new SEO agency. This venture was primarily driven by the desire for something new and challenging to work on. Our agency's main focus is on technical SEO and link building. We also offer a link service and cater to e-commerce companies. The aim of this article is to share our client acquisition process and demonstrate how beginners can accomplish the same results without relying on complicated methods like running ads.
🎯 The Approach: Focusing on Technical SEO and Link Building
Our agency's approach centers around two crucial elements: technical SEO and link building. These are areas where we have expertise and can deliver substantial value to our clients. By honing our skills in these domains, we aim to position ourselves as industry leaders and attract e-commerce companies seeking to optimize their online presence.
💡 The Power of Outreach
The cornerstone of our client acquisition strategy is outreach. Instead of passively waiting for clients to come to us, we proactively reach out to our desired target audience. This could be done through email, LinkedIn, Instagram, or any other relevant platform. The key here is to offer value in our initial interactions and create a connection with potential clients.
💪 The Importance of Offering Value
When reaching out to potential clients, it's crucial to provide something of value right from the start. This could be in the form of advice, insights, or recommendations related to their specific industry or business. By offering value in our initial outreach, we establish credibility and build a rapport with clients, making them more inclined to consider our services.
💬 The Strategy of Sending Outreach Messages
One of the most effective ways to begin the client acquisition process is by sending outreach messages. This process is straightforward and accessible to anyone. The first step is to identify who you want to work with – your target audience. Once identified, you can reach out to them via email, social media, or other means, using a personalized approach that resonates with them. While it may not guarantee immediate success, it is an essential numbers game that increases your chances of landing clients.
🎯 The Numbers Game
It's important to acknowledge that sending a few outreach messages is unlikely to yield immediate results. Acquiring clients through outreach is a numbers game that requires persistence and consistent effort. While it may take sending a significant number of messages, the strategy itself is relatively simple. The key lies in putting yourself out there and making connections.
📝 Documenting the Client Acquisition Process
To provide actionable insights and guidance, I will be documenting our complete client acquisition process. This documentation will include selecting a niche, our thought process, and the exact steps we follow in approaching potential clients. While I won't be sharing the exact templates we use, I will explain the principles behind our actions. This way, you can learn from these principles and apply them to your own strategies, ensuring better results in the long run.
✅ The Results: Landing the First Client
Since beginning our outreach efforts a couple of weeks ago, we have already achieved promising results. Out of approximately 150 outreach messages sent, we have successfully landed our first client: an e-commerce store in the UK. While specific numbers and financial details may not be relevant to everyone, what matters is the process behind it. Regardless of your experience level or pricing structure, the fundamental principles of client acquisition remain the same.
🕒 The Importance of Timing and Work Output
While we can control the effort we put into outreach, there are external factors like timing that we cannot control. The success of reaching the right person at the right time is not entirely within our control. It's crucial to be aware of this and focus on what we can control: consistently sending outreach messages, delivering a compelling message, and maintaining a high-quality conversion process. Our experiences may vary, and it's essential to understand that outcomes can't always be predicted.
🎓 Lessons Learned: Focusing on What You Can Control
Throughout the client acquisition process, we've learned an important lesson: focus on what you can control. We can control the number of outreach messages we send, the quality of our messaging, and our conversion process. It's easy to get caught up in external factors like whether someone will purchase our services or if we'll connect with the right person. However, by concentrating on what we have agency over, we can maximize our chances of success.
📞 The Client Acquisition Process: Video, Call, Proposal
To provide a comprehensive understanding of our approach, let me walk you through our client acquisition process. We start by sending potential clients a personalized video, followed by a call to understand their needs and situation. Based on this conversation, we then create and deliver a proposal. In subsequent articles, I will delve deeper into each step and share the specifics of our process. Rest assured, it's a straightforward methodology that anyone can implement.
📢 Updates on Building the Agency
As we progress with building our agency, I will be providing regular updates to share our experiences and insights. This will include breaking down the individual processes involved, analyzing our email campaigns, and discussing how we landed our first client. If you're interested in following our journey and learning from it, be sure to subscribe to my channel on YouTube or wherever you find my content.
🌟 Highlights
- Starting a new SEO agency focused on technical SEO and link building.
- Emphasizing the power of outreach and offering value to potential clients.
- The strategic approach of sending outreach messages as a beginner-friendly client acquisition method.
- Documenting the complete client acquisition process, excluding exact templates.
- Highlighting the success of landing our first client and the importance of timing and work output.
- Lessons learned: focusing on what we can control and maintaining a proactive approach.
- The client acquisition process: video, call, and proposal.
- Ongoing updates on the agency's growth and experiences.
❓ Frequently Asked Questions (FAQ)
Q: What industries or niches does your agency specialize in?
A: While our agency focuses on technical SEO and link building, we have decided to primarily serve e-commerce companies.
Q: Can beginners use your client acquisition strategies, or are they only suitable for experienced professionals?
A: Our strategies are designed to be beginner-friendly, making them accessible to anyone starting from scratch.
Q: Do you provide exact templates for outreach messages?
A: While we won't be sharing exact templates, we will explain the principles behind effective outreach and guide you towards creating personalized messages.
Q: How long did it take for you to land your first client using this approach?
A: We were able to secure our first client within a few weeks of starting our outreach efforts.
Q: Will you be sharing the detailed processes and SOPs used for client results?
A: While we won't share exact SOPs, we will provide insights into our process, allowing you to adapt and implement similar strategies.
Q: How much time are you dedicating to running this new agency?
A: While this is not my full-time focus, I am committing a significant amount of time to ensure the success of the agency. Its progress may vary, but consistent effort is vital.
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