The Journey of Our Biggest Collection: From Humble Beginnings to Extraordinary Designs
Table of Contents
- Introduction
- The Early Days of Our Business
- The Design Process: From Inspiration to Artwork
- The Importance of Samples in the Product Development Process
- Choosing the Right Fabrics and Colors
- Ensuring the Best Fit for Our Customers
- Going to Market: Pre-Selling to Retailers
- Direct-to-Consumer vs. Business-to-Business Sales
- Customer Reactions to Our Fall Collection
- The Joy of Designing and Creating
🎯 Article: Behind the Scenes: Creating Our Biggest Collection Ever
Introduction
In this episode, we are thrilled to be taking you behind the scenes of our business as we launch our biggest collection to date, the Fall 23 collection. From the humble beginnings of just 12 t-shirts and a few caps, we've come a long way. Join us as we share insights into our design process, from inspiration to the final product, and everything in between. Through the successes and challenges, we aim to push the limits and continue to grow our business.
The Early Days of Our Business
When reminiscing about our journey, launching our biggest collection brings us back to the early days. Our brand, initially known as 3D Outfitters, started with a simple concept – t-shirts. But today, we're excited to introduce a range that includes full-on hunting jackets suitable for Alaska. The transformation from a casual brand to one that offers diverse options has been exhilarating.
The Design Process: From Inspiration to Artwork
Inspiration can strike from anywhere, be it a family outing at the beach or a random encounter with a captivating t-shirt color or graffiti. It's crucial to stay open and receptive to new ideas. However, it's equally important to evaluate whether the inspiration aligns with our vision and if it can be transformed into something unique. We collaborate with our talented graphic artist, Mark, who brings our ideas to life through his artwork.
The Importance of Samples in the Product Development Process
To ensure that the final product matches our expectations, we rely on samples. While designs may look great on a screen, it's only when we hold the physical samples in our hands that we can truly assess their quality and appearance. With each sample, we refine and perfect the details until we are confident that it meets our standards.
Choosing the Right Fabrics and Colors
Selecting the appropriate fabrics and colors is a crucial step in our development process. We receive countless fabric swatches daily as we meticulously curate the fabric weight and colors for each item. Whether it's a cotton t-shirt with a throwback camo pattern or a fleece option for our Driftwood camo line, every decision contributes to creating a unique and exceptional collection.
Ensuring the Best Fit for Our Customers
Achieving the perfect fit is a priority for us. We want our products to cater to a broad range of customers, from those who prefer a looser fit to individuals with different body shapes and sizes. Through constant fit changes and fittings, we strive to provide the best possible fit for everyone. The meticulous attention to detail ensures that even quarter-inch adjustments matter in the pursuit of perfection.
Going to Market: Pre-Selling to Retailers
As we finalize the designs and perfect the fit, our next step is to bring our collection to market. We reach out to a network of around a thousand retailers, showcasing our products and pre-selling them. This approach, along with our direct-to-consumer sales on our website, has been the backbone of our business since its inception. Our brand can be found in various stores, from small boutiques to renowned retailers like Academy.
Direct-to-Consumer vs. Business-to-Business Sales
A significant portion of our business is direct-to-consumer, where customers can purchase our products directly from our website. However, we also have a business-to-business segment, where we cater to a wide range of retailers. This diversified approach allows us to reach a broader audience and ensures that our brand is accessible in multiple channels.
Customer Reactions to Our Fall Collection
Our Fall Collection has been met with overwhelming excitement from customers. The feedback we've received reflects their enthusiasm, as they leave comments filled with fire emojis and express their satisfaction with our products. We are grateful for the support and truly value the relationships we've built with our customers.
The Joy of Designing and Creating
For our team, the joy of the design process lies in its boundless possibilities. With eight years of experience, we have developed the confidence to tackle any creative challenge. From the inception of an idea to its realization, witnessing the transformation is inspiring. We cherish every moment, from the beginning to the end, as we work together to bring unique designs to life.
✨ Highlights
- Witness the journey of our business, from humble beginnings to launching our biggest collection ever.
- Discover how inspiration can be found anywhere and learn about the importance of making designs our own.
- Learn how samples play a pivotal role in ensuring the quality and appearance of our final products.
- Explore the process of selecting fabrics and colors that contribute to a diverse and exceptional collection.
- Understand our commitment to providing the best fit for our customers through meticulous fittings and adjustments.
- Gain insights into our approach of pre-selling to retailers and the significance of our direct-to-consumer and business-to-business sales.
- Delight in the positive feedback from customers who are loving our Fall Collection.
- Experience the joy and excitement of the design process, from the beginning to the end.
❓ FAQ
Q: How did your business evolve over the years?
A: We started with a collection of 12 t-shirts and a few caps, but we have grown tremendously. Today, we offer a wide range of products, including hunting jackets and performance pants, catering to different customer preferences.
Q: How do you ensure the best fit for customers?
A: We understand that fit is crucial, which is why we invest time and effort in extensive fittings and adjustments. By considering different body shapes and sizes, we aim to provide a comfortable and flattering fit for as many people as possible.
Q: Where can I find your products?
A: You can purchase our products on our website, brillibo.com, through our direct-to-consumer channel. Additionally, we have a network of around a thousand retailers, including small boutiques and well-known stores like Academy, where you can find our brand.
Q: How do you ensure the uniqueness of your designs?
A: While inspiration can come from anywhere, we believe in making each design our own. We collaborate with our talented graphic artist, who transforms our ideas into unique artworks, ensuring that our products stand out in the market.
Q: What sets your Fall Collection apart from previous ones?
A: Our Fall Collection represents our biggest and most diverse range yet. From cozy fleece options to performance pants, we have expanded our offerings to cater to a wider audience. The exceptional feedback and demand we've received reflect the success of this collection.
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