Unlock SEO Success with Templates and Product Led Growth

Table of Contents

1. Introduction
2. The Power of Templates in SEO
   • Benefits of Using Templates
   • SaaS Companies and Template Strategy
   • Utilizing Templates for Content Websites
3. Example 1: Jotform
   • What is Jotform?
   • The Massive Template Library
   • SEO Optimized Pages
   • Product Led Growth Approach
   • Impact on SEO: SEMRush Analysis
4. Example 2: Notion
   • Notion's Templates Page
   • User-Generated Content
   • Utilizing User Contributions
   • SEO Analysis: SEMRush Insights
   • Opportunities for Improvement
5. Example 3: Miro
   • Introduction to Miro
   • The Templates Library
   • Long Tail Phrase Strategy
   • SEO Analysis: Traffic and Rankings
6. Conclusion
7. Highlights
8. FAQ

Introduction

In this article, we will explore the power of templates in SEO and how they can be utilized to drive organic traffic and grow businesses. Templates are not only beneficial for SaaS companies but also for content websites. We will examine three examples of tech companies, Jotform, Notion, and Miro, and their successful implementation of templates in their SEO strategies. Through the analysis of their template libraries and SEO performance, we will gain insights into the effectiveness of this approach and discover opportunities for improvement.

The Power of Templates in SEO

Templates have gained popularity in the world of SEO due to their numerous benefits. They provide a programmable way to think while leveraging product led growth to attract new users, increase sales, and foster business growth. SaaS companies, as well as content websites, can reap the rewards of incorporating templates into their SEO strategies. Templates not only allow for streamlined content creation but also serve as a valuable resource for users, making their experience more efficient and satisfying.

Benefits of Using Templates

By implementing templates, companies can enjoy several advantages. Templates provide a structured framework that simplifies content creation, allowing for consistent and high-quality output. They can cater to various niches and user needs, addressing a wide range of topics, from surveys and user feedback to order forms and registration forms. Templates also contribute to a better user experience by making it easier for users to accomplish their goals and fulfill specific requirements.

SaaS Companies and Template Strategy

SaaS companies, like Jotform, have effectively utilized templates as part of their SEO strategy. Jotform's massive template library, consisting of over 10,000 free form templates, has enabled them to rank for a multitude of SEO phrases. Each template has a dedicated SEO-optimized page, targeted at users searching for specific forms, such as PayPal business payment forms. Jotform's product led growth approach allows users to create forms using their product, leading to account sign-ups and potential future upgrades.

Utilizing Templates for Content Websites

Not only SaaS companies, but content websites can also harness the power of templates to drive SEO success. Notable examples include Notion and Miro. Notion's templates page showcases user-generated content, providing a vast array of templates for various categories. However, improvements can be made to optimize the density of content around specific phrases and capitalize on long tail keywords. Similarly, Miro's templates library demonstrates the effectiveness of a focused long tail phrase strategy, resulting in significant organic traffic.

Example 1: Jotform

What is Jotform?

Jotform is a form application that simplifies the creation of surveys, user feedback forms, and other submission forms. Their SEO success lies in their massive template library, which covers an extensive range of niches and user needs.

The Massive Template Library

Jotform's template library consists of over 10,000 free form templates. This impressive collection allows users to find templates relevant to their specific requirements. Categories such as product order forms, course registration forms, and feedback forms cover almost every imaginable form type. Each template has its SEO-optimized page to target specific phrases and increase visibility in search engines.

SEO Optimized Pages

Jotform's SEO strategy focuses on creating fully dedicated, SEO-optimized pages for each template. These pages incorporate relevant keyword phrases multiple times, increasing the chances of ranking for specific search queries. By leveraging the template strategy, Jotform has witnessed significant organic traffic and enjoys a high domain authority score.

Product Led Growth Approach

Jotform's success is attributed to their product led growth approach. Users interact with Jotform's product through the templates, creating a seamless user journey. This approach facilitates account creation and encourages users to sign up, leading to potential upgrades in the future. Jotform's template strategy not only drives SEO but also enhances the user experience and fosters growth.

Impact on SEO: SEMRush Analysis

An analysis of Jotform's SEO performance using SEMRush reveals impressive results. Their template pages are responsible for a significant number of keywords and monthly visits. With thousands of keywords and substantial traffic, Jotform's template strategy has successfully attracted users and generated valuable organic traffic. The steady growth and high estimated traffic value showcase the long-term effectiveness of their approach.

Example 2: Notion

Notion's Templates Page

Notion, an online collaborative tool, has implemented a similar template strategy to drive their product led growth and SEO success. Their templates page features a wide range of templates organized by categories such as education, engineering, freelance work, and health. Users can access these templates and gain inspiration from the work of others. 【Content truncated】