Unlock the Full Potential of Your Website's Organic Traffic with SEO Monitor
Table of Contents:
- Introduction
- Google Organic Traffic Dashboard
- Non-Branded Traffic and SEO Performance
- Keyword Visibility Score
- Keyword Group Metrics
- Difficulty Metric for Ranking
- Opportunity Score for Keyword Ranking
- Year-Over-Year Metrics
- Traffic Data Filtering and Keyword Table
- Exploring Landing Pages and Topics
- Overwhelming Data Made Easy with Tooltips
- Insights and Shareable Insight Pages
- Correlating Non-Brand Organic Traffic with Visibility Score
- Tracking Website Performance Over Time
- On-page Analysis and Ranking Influences
- Historical Changes and Influencers
- Analyzing Competitors and Similar Keywords
- Researching New Keywords and Opportunities
- Comparing Visibility Scores with Competitors
- Exporting Data and Managing Campaigns
- Content Performance and External Articles
- Forecasting Module for Future Traffic
- Email Reports and Performance Tracking
- Notification System for Visibility Changes
- Pricing and Subscription Model
๐ Introduction
Welcome to SEO Monitor! In this article, we will take you on a quick tour of our platform and guide you through our approach to measuring and analyzing Google organic traffic. Whether you're a seasoned SEO professional or just starting out, our platform will provide you with valuable insights to improve your website's performance and drive more organic traffic.
๐ Google Organic Traffic Dashboard
Let's start with the Google Organic Traffic Dashboard. Once you've connected your Google Search Console account, you'll have access to a segmented view of your traffic, with a focus on non-branded traffic. This is important as it is directly correlated with your website's SEO performance. We separate branded traffic as another form of direct traffic.
๐ Non-Branded Traffic and SEO Performance
In this section, we will dive deeper into non-branded traffic and its relationship with SEO performance. By grouping landing pages without data in Google Search Console, we allocate traffic to the respective brand and non-brand categories. Understanding the performance of non-branded traffic is crucial for improving your SEO strategy.
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Pros:
- Helps identify opportunities for organic growth
- Provides insight into the impact of SEO efforts
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Cons:
- Limited visibility into branded traffic performance
๐ Keyword Visibility Score
One of our core metrics is the Visibility Score, which measures the impression share of your keywords in Google search results. It takes into account the total monthly search volumes generated by your keyword list and its change over time. The Visibility Score reflects the overall performance of your website on the selected keywords within the specified timeframe.
๐ Keyword Group Metrics
Each keyword group comes with a range of metrics to help you understand its performance. These metrics include total search volume, percentage of searches from mobile devices, year-over-year trend in historical volumes, visibility score on desktop and mobile, SERP feature visibility, average CPC, media value, and difficulty to rank in the top 10.
๐ Difficulty Metric for Ranking
Understanding the difficulty of ranking for a keyword is crucial for prioritizing your SEO efforts. Our difficulty metric takes into account various factors such as relevance of top 10 results, authority of competing pages, and presence of relevant authority targeting the same keyword. It also provides an estimate of additional visits and conversions each keyword could bring when ranking in the top 3.
๐ Opportunity Score for Keyword Ranking
To help you prioritize keywords based on their impact and difficulty, we have developed the Opportunity Score. This metric takes into consideration the potential benefits of ranking well on a keyword and weighs it against the difficulty of achieving a high ranking. The higher the Opportunity Score, the more valuable the keyword is for your SEO strategy.
๐ Year-Over-Year Metrics
Analyzing the year-over-year trend of your keywords provides valuable insights into their performance over time. By comparing historical data, you can identify patterns, seasonality, and long-term trends. These metrics help you make data-driven decisions and understand the impact of external factors on your keyword rankings.
๐ Traffic Data Filtering and Keyword Table
Our platform offers advanced filtering options to help you analyze traffic data at a keyword group level. You can filter keywords based on various metrics and create smart groups that dynamically populate based on selected rules. The keyword table aggregates main keywords with their closed variants, providing a comprehensive view of search volumes, ranks, and search features.
๐ Exploring Landing Pages and Topics
In addition to keywords, you can also explore landing pages and topics in our platform. By switching the view to landing pages or topics, you can manage large keyword groups more effectively. This feature allows you to focus on specific sections of your website and gain insights into their performance.
๐ Overwhelming Data Made Easy with Tooltips
Navigating through our platform can sometimes feel overwhelming with the abundance of data. However, we have made it easy for you to understand each metric by providing clear definitions and explanations in tooltips. By hovering over any element, you can access detailed information to interpret the data effectively.
๐ Insights and Shareable Insight Pages
Throughout our platform, you will come across valuable insights, issues, opportunities, victories, and useful facts. These insights can be accessed by clicking the "Share and Cite" button, which generates a shareable short URL. You can easily share these insights with your team or clients to facilitate discussions and collaboration.
๐ Correlating Non-Brand Organic Traffic with Visibility Score
In the Organic Traffic section, you can correlate the trend of non-brand organic traffic with the visibility score metric. This correlation helps you understand the impact of search trends and seasonality on your website's performance. By analyzing these metrics together, you can gain insights into the factors driving your organic traffic.
๐ Tracking Website Performance Over Time
Our platform allows you to track the performance of your website over time. You can visualize the rankings on both desktop and mobile devices, analyze the presence of featured snippets, and monitor any changes in the SERP. Automatic annotations and highlights make it easy to identify events and changes that may have influenced your website's performance.
๐ On-page Analysis and Ranking Influences
The on-page section of our platform provides powerful insights into the factors that influence your keyword rankings. It analyzes and stores all indexed versions of your landing pages, allowing you to correlate content changes with rank fluctuations. It highlights important elements such as title, description, headings, HTTP presence, canonical tags, social signals, page speed, mobile friendliness, and backlinks.
๐ Historical Changes and Influencers
In the historical changes tab, you can explore all the events that have potentially influenced your keyword rankings. From content changes to Google algorithm updates, you can track and analyze the impact of these events on your website's performance. This information helps you identify potential issues and opportunities for improvement.
๐ Analyzing Competitors and Similar Keywords
Understanding your competitors and their performance is crucial for developing an effective SEO strategy. Our platform allows you to analyze competing landing pages, explore their backlink data, titles, descriptions, and the keywords they rank for. You can also estimate the traffic they generate from non-brand organic visits. Additionally, you can discover similar keywords that are not yet tracked and add them to your keyword list.
๐ Researching New Keywords and Opportunities
To keep your SEO strategy fresh and effective, it is important to constantly research new keywords and opportunities. Our platform provides a keyword report where you can review new keyword ideas before tracking them. Additionally, if your campaign is tracked in one of the markets covered by our Topic Explorer, you can enhance your research using our breakthrough technology to uncover relevant keywords within a given topic.
๐ Comparing Visibility Scores with Competitors
In the Competitors section, you can compare your website's visibility score with your competitors over time. Our platform automatically tracks all your competitors, eliminating the need for manual selection. You can explore the non-brand keywords they rank for and estimate the traffic they generate. This information allows you to benchmark your performance and identify areas for improvement.
๐ Exporting Data and Managing Campaigns
Our platform offers the flexibility to export data for further analysis. You can export raw data, ranking data, Google Search Console data, and keyword opportunities. We also provide options to manage your campaigns, including archiving and restoring keywords, as well as exporting full ranking data. These features give you control over your data and allow you to customize your SEO monitoring experience.
๐ Content Performance and External Articles
Monitoring the performance of your content is vital for SEO success. Our platform automatically detects new external articles linking to your website and provides relevant metrics, including the impact and visibility of the landing pages they link to. You can also manually add articles or import them via CSV files. This feature helps you track the impact of external content and its contribution to your website's visibility.
๐ Forecasting Module for Future Traffic
Our award-winning forecasting module allows you to predict future traffic based on current non-brand organic traffic and expected SEO performance. The module models the additional traffic generated by expected SEO improvements, providing insights into future milestones. By comparing the predicted traffic with the actual traffic, you can assess the performance of your campaign and make necessary adjustments.
๐ Email Reports and Performance Tracking
Staying informed about your website's performance is essential for effective SEO management. Our platform offers customizable email reports that can be scheduled to be sent on a weekly or monthly basis. These reports provide an overview of your website's performance, highlighting important changes, trends, and competitor analysis. The reports can be personalized with your logo and track user engagement within the platform.
๐ Notification System for Visibility Changes
To ensure you stay up-to-date on important visibility changes, our platform offers a notification system. You can configure the system to send notifications for significant changes in visibility across your entire keyword portfolio or specific groups. Ideally, these notifications can be sent to a Slack channel for real-time updates. Email notifications are also available as an alternative.
๐ Pricing and Subscription Model
Our platform offers a pay-as-you-go subscription model, starting at 49 euros per month for one site and up to 300 keywords. The pricing is based on the number of websites and keywords you track. The subscription includes all features and unlimited keyword research. Additionally, if your monthly subscription exceeds 300 euros, you gain access to pitching resources, which are perfect for agency use cases.
๐ Conclusion
This concludes our comprehensive guide to SEO Monitor and its features. We hope this article has provided you with a clear understanding of our platform's capabilities and how it can help you improve your website's SEO performance. Remember, our platform offers a wealth of insights, data, and tools to empower your SEO strategy. Start exploring today and unlock the full potential of your website's organic traffic!
ใHighlightsใ
- Understand and analyze your website's Google organic traffic
- Segmentation of traffic into branded and non-branded categories
- Visibility Score as a core metric for measuring keyword performance
- Difficulty metric for prioritizing keywords based on ranking challenges
- Opportunity Score for identifying high-impact keywords
- Year-over-year metrics for analyzing long-term trends
- Advanced filtering options and keyword table for detailed analysis
- Insights and shareable insight pages for collaboration
- Content performance analysis and tracking external articles
- Forecasting module for predicting future traffic
- Email reports and customizable notifications for performance monitoring
- Pay-as-you-go subscription model with flexible pricing
ใFAQใ
Q: Can I compare my website's performance with my competitors?
A: Yes, our platform allows you to compare your website's visibility score with your competitors over time. You can also explore the non-branded keywords they rank for and estimate the traffic they generate.
Q: How can I track the performance of my landing pages and topics?
A: By switching the view to landing pages or topics, you can focus on specific sections of your website and gain insights into their performance. This feature helps you analyze and optimize individual pages or broader topic areas.
Q: Can I export the data from the platform for further analysis?
A: Yes, we offer the flexibility to export raw data, ranking data, Google Search Console data, and keyword opportunities. This allows you to conduct in-depth analysis and customize your SEO monitoring experience.
Q: How does the forecasting module work?
A: Our forecasting module predicts future traffic based on current non-brand organic traffic and expected SEO performance. It models additional traffic generated by expected SEO improvements and provides insights into future milestones.
Q: How much does a subscription to SEO Monitor cost?
A: Our subscription pricing starts at 49 euros per month for one site and up to 300 keywords. The pricing is based on the number of websites and keywords you track. Additional resources, like pitching campaigns, are available for subscriptions over 300 euros per month.
