Unlocking Digital Marketing Success in 2020
Table of Contents:
- Introduction
- Returning the Sunglasses
- Switching Cameras
- The Power of Organic Search
- Using Yelp for Marketing
- Hacks for Organic Search
- The Benefits of Organic Traffic
- Paid Ads and their Advantages
- The Cost of Advertising
- The Importance of Paid Ads
- Hustle and Gary V's Strategy
- The Effectiveness of Direct Messaging
- The Importance of Leaving Meaningful Comments
- The Three Ways to Market in 2020
- Recap of Today's Episode
📖 Introduction
Today's busy agenda involves returning sunglasses, switching cameras, and discussing various marketing strategies for promoting products and services. As we embark on these errands, we'll explore different ways to advertise in 2020, including organic search, paid ads, and the power of hustle. So buckle up and get ready for an interesting and entertaining journey!
✨ Returning the Sunglasses (#2)
First on our to-do list is returning the sunglasses. We recently purchased three SIG sunglasses, but unfortunately, one of them is missing a piece. We'll make a trip to the store and ensure that this issue is resolved promptly.
📷 Switching Cameras (#3)
Next up, we'll delve into the world of cameras. Specifically, we'll be saying goodbye to our Canon five D Mark IV and transitioning to Sony. While the Canon is an incredible camera for stills, our focus has shifted towards video work, so it's time to explore the capabilities of the Sony camera. We'll need to return the Canon and the lenses, along with any accessories that came with it, such as the speed light.
💡 The Power of Organic Search (#4)
Let's take a moment to discuss the concept of organic search and its significance in marketing. When we talk about organic search, we refer to search engine optimization (SEO), which involves optimizing web pages and keywords to improve visibility on search engines like Google, Bing, and Yahoo. These platforms, along with various mapping services, serve as a gateway for potential customers to discover businesses and their offerings. By strategically implementing organic search strategies, businesses can attract customers without having to pay for advertising.
🔍 Using Yelp for Marketing (#5)
Yelp is a valuable tool for businesses, especially those in the food industry. Listing your business on Yelp can be done for free, giving you the opportunity to showcase your products or services to a wide audience. Additionally, Yelp provides a platform for customers to leave reviews and recommendations, further boosting your business's visibility. We'll explore how businesses can leverage Yelp efficiently and effectively to attract more customers and build a positive reputation.
💡 Hacks for Organic Search (#6)
While organic search optimization may seem like a time-consuming process, there are several hacks that can accelerate your success. Instead of taking years to compete with established businesses, we'll explore strategies that can help you outperform your competition in just a few months. These hacks can significantly reduce the time required to see results and allow you to gain a competitive edge in the market.
✨ The Benefits of Organic Traffic (#7)
Organic traffic, generated through effective organic search strategies, holds immense value for businesses. When people search for products or services online, they often have commercial intent and are ready to make a purchase or seek further information. Unlike other forms of traffic, organic traffic brings in potential customers without any monetary investment. We'll delve into the reasons why organic traffic is highly desirable and explore how it can contribute to the growth of businesses.
💰 Paid Ads and their Advantages (#8)
While organic search is the foundation of digital marketing, paid ads play a crucial role in driving targeted traffic to businesses. Compared to organic strategies, paid ads, such as those seen on Facebook, Instagram, or Google, offer quicker results. However, there are certain factors to consider when using paid ads, including the approval process, advertising rules, and the cost associated with generating sufficient traffic. We'll discuss these elements in detail to help you navigate the world of paid advertising effectively.
⚖️ The Cost of Advertising (#9)
Advertising costs vary depending on the type of business and the desired outcomes. For service-based businesses, advertising costs can be relatively affordable, allowing small shops to start with a budget of a few hundred dollars. However, for e-commerce businesses that compete on a larger scale, the costs can be significantly higher. We'll explore the financial considerations of advertising, providing insights into what to expect when allocating funds for marketing purposes.
💡 The Importance of Paid Ads (#10)
Although organic traffic is highly sought after, even successful businesses rely on paid ads to push themselves forward. While organic traffic may account for the majority of total traffic, paid ads play a significant role in attracting new customers and expanding reach. We'll discuss why established businesses continue to invest in paid advertising and how it can complement organic strategies.
✨ Hustle and Gary V's Strategy (#11)
Hustle is all about taking a proactive approach to marketing. One effective strategy is the "dollar 80" method popularized by Gary Vaynerchuk. It involves engaging with top profiles and posts related to your niche, leaving meaningful comments that demonstrate your knowledge and expertise. This effort-intensive approach can yield impressive results and help you gain recognition within your industry.
📬 The Effectiveness of Direct Messaging (#12)
Direct messaging, whether through Facebook, Instagram, or email, is a powerful marketing tool. By reaching out directly to potential customers or collaborators, you can establish meaningful connections and drive interest in your products or services. However, it's essential to approach direct messaging strategically and avoid coming across as spammy or overly promotional. We'll explore the dos and don'ts of direct messaging and discover methods to make this approach effective.
💬 The Importance of Leaving Meaningful Comments (#13)
Leaving meaningful comments on popular posts within your niche can significantly boost your visibility and attract attention. While most comments tend to be superficial or irrelevant, taking the time to provide valuable insights and engage in meaningful conversations can set you apart. We'll discuss the potency of leaving thoughtful comments and how it can lead to increased awareness and interest in what you have to offer.
🔔 The Three Ways to Market in 2020 (#14)
In summary, the three primary ways to market in 2020 are through organic search, paid ads, and hustle. Each method has its advantages and can be tailored to suit your business's unique needs and objectives. By utilizing a combination of these strategies, you can maximize your marketing efforts and obtain optimal results.
🔁 Recap of Today's Episode (#15)
After a long and productive day, including returning the sunglasses, discussing organic and paid marketing techniques, and exploring the power of hustle, it's time to unwind. As we savor some delicious burgers and beers, let's recap today's key takeaways. Marketing in 2020 requires a comprehensive approach, encompassing organic search optimization, paid advertising, and proactively engaging with potential customers. By leveraging these strategies effectively, businesses can create awareness and drive growth in a competitive marketplace.
🌟 Highlights:
- Exploring the power of organic search and its benefits
- How Yelp can be used as an effective marketing tool
- Hacks for accelerating organic search success
- Understanding the importance of both organic and paid traffic
- Implementing proactive strategies, such as direct messaging and leaving meaningful comments
- The three primary ways to market in 2020
FAQs:
Q: How long does it take for organic search strategies to yield results?
A: Organic search optimization can take several months, but with the right hacks, you can expedite the process and outperform established businesses within a shorter timeframe.
Q: Are paid ads necessary for marketing success?
A: While organic traffic is valuable, even successful companies rely on paid ads to complement their organic strategies and reach a wider audience.
Q: How can leaving meaningful comments on popular posts benefit my business?
A: Leaving insightful comments showcases your expertise and attracts attention from potential customers. It can lead to increased visibility and interest in your offerings.
Q: Can direct messaging be an effective marketing tool?
A: Direct messaging can be highly effective when done strategically. By engaging with potential customers or collaborators directly, you can establish connections and generate interest in your products or services.
Q: What are the three primary ways to market in 2020?
A: The three primary ways to market in 2020 are through organic search optimization, paid ads, and proactive strategies, such as engaging through meaningful comments and direct messaging.
