Unlocking the Power of SEO Beyond Technical Fixes

Table of Contents

1. Introduction
2. Importance of SEO beyond technical fixes
3. Using a traffic analyst or Ubersuggest for keyword research
4. Adding H2 subheadings and rich content
5. Iterating and optimizing for secondary keywords
6. Creating new content pieces
7. Optimizing headlines and subheadings
8. Using storytelling to engage readers
9. Leveraging customized images and Canva
10. Building relationships and getting social shares
11. Creating lead magnets and leveraging email marketing
12. Conclusion

The Importance of SEO Beyond Technical Fixes

In today's digital landscape, search engine optimization (SEO) is crucial for businesses and website owners who want to improve their online visibility and increase organic traffic. While many SEO audits focus solely on technical fixes, there is much more to consider in order to achieve top rankings for specific keywords.

Using a Traffic Analyst or Ubersuggest for Keyword Research

To effectively optimize your website for keywords, it's important to use tools like a traffic analyst or Ubersuggest. These tools provide insights into the keywords that your website currently ranks for, as well as keywords that are sitting on pages two and three of search engine results.

Adding H2 Subheadings and Rich Content

Once you have identified keywords that are directly related to the main topic of your page but are ranking on lower pages, it's time to take action. Add additional H2 subheadings that include these keywords within the page and write a few paragraphs that focus on the main keywords around that topic. To make your content more engaging and informative, include rich content such as images, statistics, and videos.

Pros:

• Improved targeting of keywords within the content
• Enhanced user experience with informative subheadings and rich content

Cons:

• Requires additional time and effort to write and optimize content

Iterating and Optimizing for Secondary Keywords

After implementing the above steps, it's important to regularly check your rankings for the secondary keywords that you have targeted. Keep iterating and optimizing the content until you find the sweet spot where your website starts ranking higher for these keywords. This process may involve making adjustments to the content, structure, and format of your pages.

Creating New Content Pieces

If you encounter keywords that are not directly related to the main topic of your page but have high competition and potential traffic, consider creating new content pieces focused on these keywords. Research the top-ranking pages for these keywords to understand the topics and length of content that you should be writing. Additionally, consider incorporating other forms of rich content, such as images, infographics, videos, and statistics, to make your content more comprehensive and valuable.

Optimizing Headlines and Subheadings

As the saying goes, 8 out of 10 people will read your headline, but only 2 out of 10 will read the rest of your content. Therefore, it's crucial to optimize your headlines with relevant keywords. However, don't stop there. Take the concept of powerful headlines and apply it to your subheadings as well. By keeping readers engaged within your content, using storytelling techniques, and including customized images, you can increase user engagement and encourage others to share your content.

Leveraging Customized Images and Canva

One effective strategy that many people overlook is the use of customized images within their content. Using tools like Canva, you can create visually appealing images that include stats, data, and your company logo. By including these images in your articles, you not only make your content more engaging but also increase the chances of other websites embedding them and linking back to your page. This can significantly boost your website's visibility and drive more traffic.

Building Relationships and Getting Social Shares

One powerful but often overlooked strategy is building relationships with individuals who share content related to your industry. Utilize platforms like Twitter to find people who have tweeted articles similar to yours and establish connections with them. By reaching out to them and offering your article as a valuable resource, you increase the likelihood of them sharing your content with their audience. Building and nurturing these relationships can lead to increased visibility, website traffic, and backlinks.

Creating Lead Magnets and Leveraging Email Marketing

While content creation is essential for SEO, there is another factor that many overlook: lead magnets and email marketing. To outperform your competition, you need to create lead magnets - offers such as free e-books or quizzes - that incentivize visitors to provide their email addresses. By building an email list, you can regularly communicate with your audience and notify them of new blog posts and valuable content. This not only increases traction and social shares but also helps you establish a loyal readership.

Conclusion

In the ever-evolving world of SEO, technical fixes alone are not enough to achieve top rankings and beat your competition. By going beyond technical aspects and incorporating strategies like keyword research, optimized headings and subheadings, rich content, relationship building, and lead magnets, you can unlock the true potential of your website's SEO. Remember to constantly iterate, monitor rankings, and adapt your strategies to stay ahead of the game.

Highlights

• SEO audits should go beyond technical fixes and focus on improving rankings for specific keywords.
• Use a traffic analyst or tools like Ubersuggest to identify keywords ranking on lower pages.
• Add relevant H2 subheadings and rich content to optimize pages for targeted keywords.
• Create new content pieces to target high competition keywords that are not directly related to your main topic.
• Optimize headlines and subheadings to engage users and encourage social sharing.
• Leverage customized images and tools like Canva to make your content visually appealing and shareable.
• Build relationships with individuals who share similar content to expand your reach.
• Create lead magnets and utilize email marketing to drive website traffic and establish a loyal readership.

FAQ

Q: How often should I check my rankings for secondary keywords? A: It is recommended to check your rankings for secondary keywords at least once a month. This allows you to track your progress and make necessary optimizations.

Q: Are lead magnets effective in increasing website traffic? A: Yes, lead magnets are highly effective in attracting visitors and increasing website traffic. By offering valuable resources in exchange for email addresses, you can build a loyal readership and drive more engagement.

Q: Can I use free tools like Canva for creating customized images? A: Yes, Canva is a popular and user-friendly tool that allows you to create customized images for your content. It offers a range of features and templates that can enhance the visual appeal of your articles.

Q: How important is relationship building in SEO? A: Relationship building is a critical aspect of SEO. By connecting with individuals who share similar content, you can expand your reach, increase social shares, and build backlinks to your website.

Q: What is the role of storytelling in keeping readers engaged? A: Storytelling is a powerful technique that can help keep readers engaged and interested in your content. By incorporating narratives and personal experiences, you create a connection with your audience and make your content more memorable.