Unveiling the Truth: My Candid Take on Google AMP Pages
Table of Contents
- Introduction
- The Initial Dislike of AMP Pages
- The Evolution of AMP Pages
- Google's Changing Emphasis on AMP
- The Two Websites Dilemma
- AMP Pages vs. Fast Loading Pages
- The Benefits of AMP Pages
- The Exceptions to Using AMP Pages
- Conclusion
Introduction
Hey there, it's J9! In this video, I want to dive into the topic of SEO and share my thoughts and insights on a specific aspect of it. I invite you to join in the discussion and provide your own perspective or correct me if I'm wrong. So, let's get started!
The Initial Dislike of AMP Pages
Initially, I had a strong dislike for AMP (Accelerated Mobile Pages) pages. I saw it as Google's way of imposing a new stripped-down style sheet on web developers and designers. It seemed restrictive, as it didn't allow for JavaScript or ads. Who would want to sacrifice that much control over their website? At first glance, all AMP pages looked the same, lacking any unique design elements. It felt like an overbearing requirement rather than a tool for enhancing user experience.
But then, something started to change.
The Evolution of AMP Pages
Over time, I began to notice a shift in the layout and appearance of AMP pages. They started to resemble regular mobile pages, but with the added benefit of increased speed. The company I currently work for has beautifully designed AMP pages that are seamless and incredibly fast. They still run ads, proving that AMP pages can be visually appealing and functional.
This evolution made me reconsider my initial dislike for AMP pages. It seemed that Google was gradually allowing for more flexibility and customization within the framework of AMP.
Google's Changing Emphasis on AMP
Google's approach to AMP pages has been dynamic. They recently removed the lightning icon that used to denote AMP pages in search results. This move comes after their decision to allow non-AMP pages to appear in Google News. It seems that Google is taking a step back from their initial goal of making AMP pages the norm. This change in strategy indicates that they are willing to listen to user feedback and adapt accordingly.
The Two Websites Dilemma
One major concern I have with AMP pages is the need to maintain two separate websites. If you're using WordPress, for example, you'll have your main website and an additional AMP website. This duplication of effort can be time-consuming and challenging to manage effectively. However, it's worth noting that these two websites serve different purposes, with the AMP version prioritizing speed and mobile optimization.
AMP Pages vs. Fast Loading Pages
It's essential to differentiate between AMP pages and fast-loading pages. While AMP pages are designed specifically for speed, it doesn't mean that non-AMP pages can't achieve similar loading times. In fact, I've personally tested and achieved excellent loading speeds on my non-AMP WordPress blogs using optimized themes and techniques. An article I read even emphasized that having a fast-loading website is more important than relying solely on AMP.
The Benefits of AMP Pages
Despite my initial reservations, AMP pages do offer some significant advantages. They provide a better mobile user experience by ensuring fast loading times and improved performance. Additionally, AMP pages may receive preferential treatment in certain Google sections like Discover and News, although this exclusivity is slowly being lifted.
The Exceptions to Using AMP Pages
While AMP pages can be beneficial, they may not be suitable for every website or situation. If you already have a well-optimized, fast-loading website, the additional investment in creating AMP pages may not be necessary. The recent changes in Google's approach further support the idea that AMP is not the only path to success in search engine rankings.
Conclusion
In conclusion, my perspective on AMP pages has evolved over time. While I initially disliked them for their perceived limitations and forced adoption, I've come to appreciate their potential benefits. Google's recognition of the need for flexibility and the removal of AMP icons in search results indicates a shift in their approach. Ultimately, the decision to use AMP pages depends on specific circumstances, and having a fast-loading website remains a vital goal.
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