2013年舊金山的SEO技巧必學

Table of Contents

1. Announcement for Webmaster Tools
2. The Manual Action Viewer
3. Tough Calls on Content
4. The Role of Algorithms
5. Improving User Interaction
6. Feedback from Smaller Sites
7. Potential Findings

Announcement for Webmaster Tools

The Manual Action Viewer

Tough Calls on Content

The Role of Algorithms

Improving User Interaction

Feedback from Smaller Sites

Potential Findings

🔥 The Latest Updates from Google's Matt Cutts

In this exclusive interview, I had the opportunity to sit down with Matt Cutts, the Distinguished Engineer from Google, and discuss some of the recent changes and updates to Google's webmaster tools. We covered topics ranging from the new penalty viewer to how Google handles tough calls on content. Let's dive in and explore what Matt had to say!

Announcement for Webmaster Tools

Today, we are excited to announce some big news regarding Google's webmaster tools. In the past, webmasters have expressed the need for a better understanding of their backlinks and more examples to assist with cleanup. To address these concerns, Google has made significant changes to how links are sampled. Now, webmasters will have access to a much larger pool of high-quality, diverse links, allowing for better decision-making when it comes to cleanup efforts.

Pros:

• Webmasters will have a better understanding of their backlinks.
• The new sampling method will provide more accurate and representative data.
• It will be easier for webmasters to identify and clean up problematic links.

Cons:

• The increased volume of data may be overwhelming for some webmasters.

The Manual Action Viewer

One of the most common questions webmasters have is whether their site has been penalized manually or by algorithmic changes. To address this concern, Google has introduced the manual action viewer. This tool allows webmasters to quickly check if their site has received a manual action based on a violation of Google's guidelines. The manual action viewer provides valuable insights by specifying the type of infraction and even offering example URLs.

Pros:

• Webmasters can easily determine if their site has been penalized manually.
• The tool provides detailed information about the nature of the violation.
• Example URLs help webmasters understand the issue and take appropriate action.

Cons:

• Some webmasters may find it disheartening to discover a manual action on their site.
• The tool does not provide immediate solutions for rectifying the issue.

Tough Calls on Content

During our discussion, Matt shed some light on how search engines approach content evaluation. While other search engines might manually remove content farms or made-for-AdSense sites, Google takes a different approach. Google aims to be comprehensive in its indexing efforts and prefers algorithmic solutions to combat spam. The focus is on developing various algorithms to detect and prevent techniques like cloaking, hacking, and keyword stuffing.

Pros:

• Google's approach ensures a comprehensive coverage of the web.
• The reliance on algorithms allows for scalability and efficiency.
• Continuous improvements in algorithms are driven by insights from the manual web spam team.

Cons:

• Algorithms cannot catch every instance of spam, leading to some false positives or missed violations.

The Role of Algorithms

Matt emphasized the importance of algorithms in Google's fight against spam and low-quality content. While it is impossible to manually review every page on the web, algorithms play a crucial role in filtering out spam and delivering high-quality search results. Google's focus is on developing robust algorithms capable of combating various spam techniques effectively.

Pros:

• Algorithms work tirelessly to identify and penalize spam sites.
• Their automated nature allows for swift action against violations.
• Google is continuously refining its algorithms to provide better search results.

Cons:

• Some webmasters may feel unfairly penalized due to false positives from algorithms.
• There is a constant cat-and-mouse game between spammers and search engines.

Improving User Interaction

Google is committed to providing a positive user experience, and user feedback plays a crucial role in shaping its policies and practices. To gather more input from users, Google recently introduced a web form where users can submit suggestions and ideas for improving user interaction and policy changes. This feedback helps Google ensure its services are scalable and align with user expectations.

Pros:

• User feedback drives improvements in Google's services.
• The web form allows for direct communication between users and Google.
• Google's commitment to transparency and openness is reflected in the feedback process.

Cons:

• The sheer volume of feedback may make it challenging to analyze and implement all suggestions.

Feedback from Smaller Sites

Recognizing the importance of supporting smaller sites, Google reached out to the web community for feedback and suggestions. By asking the web directly, Google aims to identify underrepresented small sites and understand the challenges they face in ranking well. Engineers at Google are currently reviewing the feedback received and exploring potential ideas to enhance algorithms and level the playing field for smaller sites.

Pros:

• Small site owners have an opportunity to voice their concerns and challenges.
• Google is actively seeking feedback from smaller sites to improve its algorithms.
• This initiative promotes fairness and inclusivity in search engine rankings.

Cons:

• The impact of this feedback initiative on the ranking of smaller sites has yet to be determined.
• Implementing changes to benefit smaller sites may require careful balancing to maintain search quality.

Potential Findings

While it is still early days, Google's engineers are digging through the feedback received regarding smaller sites. The goal is to uncover valuable insights that can help refine algorithms and better understand the global web landscape. By collecting feedback from around the world, Google aims to gain a broader perspective and explore innovative ideas for improving search results.

Pros:

• The feedback received can lead to valuable insights and improvements.
• By involving webmasters and site owners, Google fosters a collaborative approach to enhancing search results.
• This initiative demonstrates Google's commitment to continuous innovation.

Cons:

• Implementing changes based on feedback may take time and require extensive testing.

🔦 Highlights

• Google has made significant improvements to its webmaster tools, providing webmasters with a more comprehensive understanding of their backlinks.
• The introduction of the manual action viewer allows webmasters to easily identify any manual penalties and take appropriate action.
• Google's approach to content evaluation focuses on the use of algorithms to combat spam and deliver high-quality search results.
• User feedback is crucial in shaping Google's policies and practices, and the recent web form allows for direct communication between users and Google.
• Google is actively seeking feedback from smaller sites to better understand their challenges and enhance its algorithms.
• The feedback received from smaller sites can lead to valuable insights and improvements in Google's search results.

❓ Frequently Asked Questions

Q: How can I access the manual action viewer? A: The manual action viewer is available within Google's webmaster tools. Simply navigate to the "Manual Actions" section to check if your site has received any manual penalties.

Q: If my site has been penalized manually, how can I rectify the issue? A: The manual action viewer provides information about the type of infraction and example URLs that can help you understand the problem. Once you have identified the issue, you can work towards resolving it and submit a reconsideration request to Google.

Q: How can I provide feedback to Google regarding user interaction and policy changes? A: Google has introduced a web form where users can submit suggestions and ideas. Visit Google's Inside Search blog to access the form and share your feedback.

Q: Will smaller sites see a positive impact from providing feedback to Google? A: While Google is actively seeking feedback from smaller sites, the direct impact on rankings is yet to be determined. However, this initiative demonstrates Google's commitment to addressing the concerns of smaller site owners and leveling the playing field.