2023年的十個必須知道的SEO小技巧（可能讓你錯過了）

Table of Contents

1. SEO Tips for Higher Search Engine Rankings
2. Add Target Keywords to Page URL, Title, and Headers
3. Conduct Competitor Driven Content Planning
4. Write Content based on Search Intent
5. Cover All Relevant Topics for Target Keyword
6. Structure Content with Clear Headings
7. Incorporate Internal Links for User Navigation
8. Improve UI/UX for Better User Experience
9. Make Your Listing Stand Out in Search Results
10. Check for Broken Links
11. Ensure Consistency between Source HTML and Rendered HTML

💡 Highlights

• Implement SEO tips to improve search engine rankings.
• Optimize content by adding target keywords to important page elements.
• Utilize competitor-driven content planning to find new keyword opportunities.
• Write content that aligns with user search intent.
• Cover a range of topics related to the target keyword.
• Use clear headings to structure content for easy readability.
• Include relevant internal links for improved user navigation.
• Focus on improving UI/UX elements for a better user experience.
• Make your listing stand out in the search results with creative elements.
• Regularly check for and fix broken links on your website.
• Ensure consistency between source HTML and rendered HTML for proper indexing.

👉 SEO Tips for Higher Search Engine Rankings

In today's digital landscape, having your website rank higher in search engine results is crucial for driving organic traffic and attracting potential customers. To help you achieve this goal, I've compiled a list of ten SEO tips that you can implement right away. These tips will not only optimize your website for search engines but also enhance the user experience and improve your chances of ranking higher in search results. So, let's dive in and explore these tips in detail.

👉 Add Target Keywords to Page URL, Title, and Headers

One often overlooked but essential tip when it comes to keywords is to strategically incorporate them into three crucial elements: the page URL, the page's title tag, and the headers (H1, H2, etc.). Including your target keyword in these areas signals to search engines what your page is about and helps improve relevancy and rankings.

For example, let's take a look at the marketing funnel page on SEMrush. The target keyword for this page is "marketing funnel," and you can see that SEMrush has added this keyword to the page URL, the title tag, and the headers. This clear inclusion of the target keyword helps search engines understand the content and context of the page, thereby increasing its chances of ranking higher. Similarly, you should optimize these elements on your own webpages to align with your target keywords.

Pros:

• Increases relevancy and signal to search engines about page content.
• Improves search engine rankings for target keywords.

Cons:

• Over-optimization or keyword stuffing can lead to penalties from search engines.

Resource: SEMrush Marketing Funnel Page

👉 Conduct Competitor Driven Content Planning

While conducting keyword research is crucial for SEO, it's equally important to analyze your top competitors' websites to identify new opportunities. By studying your competitors' top-ranking pages and the keywords they are targeting, you can gain valuable insights into areas where your website currently lacks visibility.

A useful tool for this purpose is the Keywords Everywhere extension. It offers two helpful features: the Competitor Gap Analysis Tool and the Get Top Ranking Pages Tool.

The Competitor Gap Analysis Tool allows you to input your website and your competitors' websites, providing you with a list of keywords that your competitors are ranking for, but your website is not. This information helps you identify keywords to target on your website that have proven success with your competitors.

The Get Top Ranking Pages Tool displays the top pages that drive the most traffic to any given website. By analyzing your competitors' top pages, you can determine the sources of their traffic and create a content plan to potentially outrank them and steal their traffic.

Using competitor-driven content planning in combination with keyword research will provide you with a comprehensive strategy to optimize your website's content and increase its visibility in search results.

Pros:

• Identify keywords and topics that your competitors are targeting successfully.
• Gain insights into their top-ranking pages and traffic sources.
• Use this information to develop a content plan to outperform competitors.

Cons:

• Relying solely on competitor-driven content planning may limit your originality and unique value proposition.

Resource: Keywords Everywhere Extension

👉 Write Content based on Search Intent

Writing content that aligns with user search intent is crucial for SEO success. Search intent refers to the reason behind a user's search query, whether it's informational, transactional, or navigational. By understanding the search intent for your target keyword, you can tailor your content to meet the user's needs.

To determine search intent, Google your target keyword and analyze the top-ranking pages. For example, let's examine the search query "marketing funnel." Based on the top-ranking results, we can determine that the search intent is primarily informational. Users want to learn more about marketing funnels and how they work.

Additionally, tools like the SEO Minion extension can provide valuable insights into search intent. The SEO Minion widget on the SERP displays the featured snippets and other search features present on the page, giving you a better understanding of user intent for that keyword.

Incorporating the search intent into your content and providing valuable information that aligns with user expectations will not only improve your chances of ranking higher but also enhance the user experience.

Pros:

• Aligns content with user expectations and search intent.
• Increases relevancy and likelihood of ranking higher.
• Improves user experience by delivering valuable information.

Cons:

• Difficulty in accurately determining search intent for certain queries.

Resource: SEO Minion Extension

👉 Cover All Relevant Topics for Target Keyword

When creating content, it's essential to cover all relevant topics related to your target keyword. This not only provides comprehensive information to your audience but also signals to search engines that your page is a valuable resource on the topic.

To identify additional topics and related keywords to include in your article, utilize the Keywords Everywhere extension. The widget on the right-hand side displays related keywords and long-tail keywords. These can serve as subtopics to discuss in your article.

For instance, for the target keyword "marketing funnel," related keywords such as "marketing funnel template," "marketing funnel strategy," "digital marketing stages," "best marketing funnels," and "marketing funnel website" can be addressed as separate sections in your article. Additionally, explore the "People Also Ask" section for more questions to answer in your content.

By covering all relevant topics and incorporating related keywords, you create a comprehensive resource that not only satisfies user intent but also increases your chances of ranking higher in search results.

Pros:

• Enhances the comprehensiveness and value of your content.
• Signals search engines that your page covers the topic extensively.
• Provides a better user experience by answering multiple related questions.

Cons:

• Risk of creating a disjointed or unfocused article if topics are not organized effectively.

Resource: Keywords Everywhere Extension

👉 Structure Content with Clear Headings

The structure of your content plays a significant role in both user experience and SEO. By organizing your content with clear headings, you make it easier for readers to navigate and understand the information. Additionally, search engines utilize headings to understand the hierarchy and topic relevance of the content.

Take inspiration from the SEMrush marketing funnel page as an example. The page has structured its content using H1, H2, and H3 headings. The H1 heading, "Marketing Funnel: What It Is and How It Works," provides a concise overview. Each section, such as "What Is a Marketing Funnel?" is represented by an H2 heading, while further subtopics within the section use H3 headings.

To enhance readability and user experience, SEMrush also includes a helpful table of contents on the left-hand side. This allows users to navigate directly to the section they are interested in. Adopting a similar approach to structuring your content and using headings effectively will make your content more engaging and improve SEO.

Pros:

• Improves readability and user experience.
• Helps search engines understand the content hierarchy and relevance.
• Allows users to navigate easily through your content.

Cons:

• Overuse of headings or poor organization can confuse readers and search engines.

Resource: SEMrush Marketing Funnel Page