台灣SEO大神分享如何借助Share of Voice功能，提升SEO預算！
Table of Contents (目錄)
Introduction
In this article, we will dive into the fascinating world of SEO and the impact of share of voice on keyword rankings. We will explore my personal journey and the partnership with Keyword.com, leading to the development of a powerful tool that revolutionizes rank tracking and reporting. Get ready to discover the true competition and unleash the potential of your SEO strategy with share of voice.
The Story Behind the Dollar Sign SEO Shirt
Let's start with the story behind my iconic Dollar Sign SEO shirt. Back in my days as the SEO manager at FreshBooks, we were in a crucial phase of pitching for a budget increase. To demonstrate the importance of our SEO efforts, I had a custom shirt made with the dollar sign and the words "SEO" on it. During a presentation to the executive board, we unveiled the share of voice data, which revealed that our competitors were not who we initially thought. This eye-opening experience highlighted the need to identify and surpass a completely different set of competitors.
Understanding Competitors and Share of Voice
To truly understand the impact of share of voice on keyword rankings, I met Kevin from Keyword.com in the fall of 2019. I shared my previous experience of pitching to executive staff and the importance of identifying the real competitors in the SERPs (search engine result pages). Kevin was intrigued and we began discussing how to bring share of voice to Keyword.com.
Meeting Kevin from Keyword.com
In September 2020, Kevin and I reconnected after our initial meeting in Chiang Mai. We delved deeper into the concept of share of voice and its potential for revolutionizing rank tracking. Our discussions led to the idea of forming a partnership and leveraging the platform of SEO Notebook for advertising.
The Partnership with Keyword.com
Our partnership with Keyword.com marked the beginning of an exciting journey. Together, we embarked on a mission to transform the way keyword rankings are analyzed and reported. We brought share of voice to the forefront, offering a unique metric that weighed keywords based on their importance.
The Evolution of Keyword.com
Keyword.com underwent significant developments under our collaboration. From initially focusing on broad keyword tracking, the platform now provides a comprehensive share of voice score. Gone are the days of solely relying on traditional rank tracking tables. With share of voice, we can uncover the true competition in the SERPs and gain valuable insights into the rankings.
Introducing Share of Voice Metric
Let's take a closer look at the share of voice metric in Keyword.com. As we track keywords for Zapier, a wide range of keywords is analyzed across various tags. Traditional rank tracking buckets keywords without considering their individual importance. Share of voice introduces a new approach, weighing keywords based on their search volume and relevance.
Analyzing the Keyword Rankings
With Keyword.com, we have a powerful tool that allows us to analyze keyword rankings comprehensively. By examining specific pages and tags, we gain a deeper understanding of the competition faced by Zapier. We can assess the progress of Zapier's rankings and identify competitors who have experienced a decline or remained stagnant.
Understanding the Real Competition
Share of voice reveals the actual competition faced by Zapier. It goes beyond the traditional perception of competitors and highlights unexpected players in the SERPs. For example, in the calendar app category, Zapier competes with Friday App and various life hack affiliate sites. This knowledge is crucial for developing a targeted SEO strategy.
The Power of Share Voice in Reporting
As an SEO consultant, I have witnessed the power of share of voice in reporting. With a solid keyword list and the support of Keyword.com, I can accurately track and report on the share of voice scores. Over time, the share of voice score improves, reflecting the impact of dedicated SEO efforts. This level of reporting was not available before, and I am proud to have contributed to its creation.
Conclusion
The incorporation of share of voice into keyword tracking and reporting has revolutionized the SEO landscape. Through the partnership with Keyword.com, we have introduced a powerful tool that enables businesses to identify their true competitors and optimize their SEO strategies. Embrace the power of share of voice and take your SEO efforts to new heights.
FAQ
Q: What is share of voice in SEO?
A: Share of voice in SEO refers to the percentage of overall search visibility a particular website or brand possesses in comparison to its competitors. It provides insights into the competitive landscape and allows businesses to gauge their performance in the search engine results pages (SERPs).
Q: How does share of voice benefit SEO strategy?
A: Share of voice helps businesses identify their true competitors, understand their market position, and optimize their SEO strategies accordingly. By focusing on improving their share of voice, businesses can increase their search visibility and attract more relevant organic traffic.
Q: Can share of voice be used for keyword analysis?
A: Yes, share of voice is an effective metric for keyword analysis. By weighing keywords based on their search volume and relevance, share of voice provides a comprehensive view of keyword rankings and their relative importance. This information can be leveraged to prioritize keyword targeting and content optimization efforts.
Q: How does Keyword.com calculate share of voice?
A: Keyword.com calculates share of voice by analyzing the search visibility and rankings of a website or brand across a set of target keywords. The algorithm takes into account factors such as search volume, keyword difficulty, and the position of a website or brand in the SERPs.
Q: Can I track my share of voice over time?
A: Yes, Keyword.com allows you to track your share of voice over time. By regularly monitoring your share of voice scores and analyzing trends, you can assess the impact of your SEO efforts and make data-driven decisions to improve your search visibility.
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