尋找低競爭關鍵詞的關鍵技巧
Table of Contents:
- 📝 Introduction
- 🎯 Understanding Low Competition Keywords
- 💡 How to Brainstorm Topic Ideas
- 🧩 Expanding Topics with Keyword Research Tools
- 🔎 Filtering Keywords for Low Difficulty Scores
- 💭 Matching Searcher Intent
- 👨🏫 Assessing Actual Difficulty of Keywords
- 🌟 Bonus Tip: Finding Low Competition Keywords with High Traffic Potential
- ⚠️ Don't Rely Only on Low Competition Keywords
- 🙌 Wrap-Up and Final Thoughts
📝 Introduction
In the world of SEO, everyone wants to rank for competitive keywords. But the truth is, it's not always possible to achieve that in the short term. That's where low competition keywords come into the picture. These keywords are easier to rank for and don't require an extensive number of backlinks. They can bring consistent search traffic to your website month after month. In this article, we will explore how to find and validate low competition keywords, step by step.
🎯 Understanding Low Competition Keywords
Before we dive into the process, let's define what a low competition keyword actually is. A low competition keyword is a keyword that is relatively easy to rank for. While many people associate low competition keywords with the absence of backlinks, ranking high on Google involves more than just backlinks. Throughout this tutorial, we will explore a 5-step process that will guide you in finding low competition keywords and determining their actual difficulty accurately. So let's get started!
💡 How to Brainstorm Topic Ideas
The first step in finding low competition keywords is to brainstorm a list of topics. These topics should be broad keywords related to your niche, also known as seed keywords. For example, if your website revolves around parenting, some broad topics to consider might be "parenting," "stroller," "pregnancy," "babies," and "car seat." Aim to come up with 5-10 broad topics that are specific enough to avoid any ambiguity.
🧩 Expanding Topics with Keyword Research Tools
To further expand your topics and find potential low competition keywords, you need to utilize a keyword research tool. These tools provide information about search volumes for various words and phrases. One popular keyword research tool is Ahrefs' Keywords Explorer. Enter your list of seed keywords into the tool and run the search. Then, navigate to the Phrase match report to narrow down the keyword ideas.
🔎 Filtering Keywords for Low Difficulty Scores
Keyword research tools often provide a ranking difficulty metric to gauge the difficulty of ranking in the top 10 search results for a given query. In Ahrefs, this metric is called Keyword Difficulty (KD) and is based on the number of websites linking to the top 10 pages. To filter keywords for low difficulty scores, set a KD filter with a minimum value of 0 and a maximum value of 20. This will give you a list of potential low competition topics to explore.
💭 Matching Searcher Intent
While finding low competition keywords is essential, it is equally important to ensure that your content matches the searcher's intent. Search intent refers to the reason behind a searcher's query. To understand the searcher's intent, perform a Google search of the query you're targeting and analyze the top-ranking pages. Look for patterns in content type, content format, and content angle to align your content with what users are looking for.
👨🏫 Assessing Actual Difficulty of Keywords
Assessing the actual difficulty of a keyword requires a manual analysis of the search engine results pages (SERPs). Metrics like Keyword Difficulty and Referring Domains can provide some insights, but they don't paint a full picture. It is important to evaluate the authority and relevance of the top-ranking pages. Additionally, assess the topical authority and relevance of the domains ranking for the keyword. By carefully analyzing the SERPs, you can accurately determine whether a keyword is low competition or not.
🌟 Bonus Tip: Finding Low Competition Keywords with High Traffic Potential
In addition to the steps outlined above, there's a super-cool trick to discover new groups of low competition keywords with high traffic potential. Using Ahrefs' Content Explorer, a searchable database of billions of web pages, you can find pages that mention your niche and have low referring domains but receive significant organic traffic. By exploring the keywords these pages rank for, you can uncover more low competition keyword ideas to target.
⚠️ Don't Rely Only on Low Competition Keywords
While low competition keywords are valuable, they should not be your sole focus. It is crucial to balance your strategy by also targeting higher competition topics. Competitive keywords generally bring more traffic and have higher commercial value. However, it's important to set realistic expectations and consider your website's authority and time horizon. Incorporating a mix of low competition and competitive keywords will help you maximize your SEO efforts.
🙌 Wrap-Up and Final Thoughts
In conclusion, finding and targeting low competition keywords can significantly benefit your SEO efforts. However, it's essential to understand that ranking difficulty is not solely determined by backlinks or a single metric. The process involves comprehensive analysis of search intent, SERPs, domain authority, topical relevance, and more. By following the steps outlined in this article and using the right tools, you can uncover valuable low competition keywords and drive consistent organic traffic to your website.
Now it's time to put this knowledge into practice and start exploring the world of low competition keywords. Remember to balance your strategy with competitive keywords and always analyze and assess each keyword's difficulty accurately. Good luck on your SEO journey!
Highlights:
- Understanding the concept of low competition keywords
- Brainstorming broad topics and seed keywords
- Expanding topics using keyword research tools
- Filtering keywords based on difficulty scores
- Matching the searcher's intent
- Manually assessing the actual difficulty of keywords
- Bonus tip: Finding low competition keywords with high traffic potential
- Balancing low competition and competitive keywords
- Importance of comprehensive analysis in determining ranking difficulty
- Putting the knowledge into practice
FAQ:
Q: Can I rank for competitive keywords in the short term?
A: Ranking for competitive keywords in the short term can be challenging. That's why targeting low competition keywords is a popular strategy.
Q: Are backlinks the only factor for ranking high on Google?
A: No, ranking high on Google involves multiple factors. While backlinks are important, other considerations such as content relevance, user experience, and on-page optimization also play a crucial role.
Q: How can I assess the searcher's intent?
A: To understand the searcher's intent, analyze the content type, format, and angle of the top-ranking pages for a specific query. This will give you insights into what users are looking for.
Q: Should I only focus on low competition keywords?
A: While low competition keywords are valuable, it's important to strike a balance with competitive keywords. Competitive topics often bring more traffic and have higher commercial value.
Q: How can I find new groups of low competition keywords?
A: You can use Ahrefs' Content Explorer to discover pages in your niche that have low referring domains but receive significant organic traffic. Analyze the keywords these pages rank for to uncover new low competition keyword ideas.
Resources:
WHY YOU SHOULD CHOOSE Proseoai
