Google更新大爆发，Bard的新功能，Bing网站工具更新和搜索质量

Google更新大爆发，Bard的新功能，Bing网站工具更新和搜索质量

Table of Contents:

1. Google helpful content update
2. Google bard's new features
3. Quality in Google search
4. Theories on the decrease in volatility
5. Google site names issue
6. Bing's new performance report
7. Bing's updates in webmaster tools
8. Bing chat ads' higher click-through rate
9. Bing's automated creative assets
10. Updates in Google Ads
11. Google's mapping of UA3 data to GA4
12. Google Maps' updated policies
13. Google's testing of blue highlight text
14. Google's EU label for energy efficiency
15. Google's new secure website icon
16. AdSense's verification updates
17. Promotions at Microsoft

1. 😃Google helpful content update

The Google helpful content update, which began rolling out in September 2023, has sparked a lot of buzz within the SEO community. Initially, there was little chatter about the update, but as time went on, SEOs started experiencing changes in rankings. There have been reports of both drops and wins in rankings, but the majority of the chatter revolves around drops. This update seems to have a significant impact on SEO'd content, similar to the impact of the Penguin update in the past.

2. 😄Google bard's new features

Google bard, the conversational language model developed by Google, has introduced several new features. One notable feature is the ability to validate the responses provided by bard. When users click on the G button, it tells them whether the given answer is correct or if Google search found similar content to the query. Additionally, bard now has access to Google Apps, allowing users to search through emails, Google Drive, and more. Other updates include improvements to the pub feature, support for more languages, and enhancements to Google Lens.

3. 😊Quality in Google search

According to Gary from Google, quality impacts every aspect of Google search, including crawling, indexing, sitemaps, and more. This emphasis on quality is not just for ranking purposes but to ensure a comprehensive search experience. In a recent discussion, John Mueller mentioned that Google now crawls and indexes content based on priority and quality, rather than alphabetically. This approach helps maintain a high standard of search results and ensures that older content with questionable quality remains relevant.

4. 😅Theories on the decrease in volatility

The recent decrease in volatility in Google search results has sparked several theories among SEOs. Some speculate that the decrease is related to the helpful content update, while others suggest it may be due to AI-generated content. Dr. Pete suggested that the volatility could be a result of AI-generated content causing accelerated content turnover. Morty Oberstein proposed that the volatility since July might be linked to the helpful content update. However, the exact cause of this decrease in volatility remains uncertain.

5. 😊Google site names issue

There have been reports of discrepancies in site names shown in Google search results, particularly in the news tab. Some sites are not displaying the proper site name, which may be due to publishers not correctly calling out their site name in the Google Publisher Center. While the issue seems to affect only the news tab, it highlights the importance of accurately representing site names to maintain a trusted search experience.

6. 😄Bing's new performance report

Bing has recently launched an updated performance report for its webmaster tools. This update combines web data with chat data, providing a more comprehensive overview of website performance. The report now includes separate sections for images, videos, news, and knowledge panels, allowing webmasters to analyze their presence across various types of search results. However, despite initial promises, Bing has decided not to break out big chat data in the performance reports, leaving some advertisers frustrated.

7. 🤩Bing's updates in webmaster tools

Bing continues to enhance its webmaster tools with new features and improvements. One significant update is the introduction of real-time site checks, which allow webmasters to verify ownership instantly when adding a new site to Bing's webmaster tools. Additionally, a new site verification method using meta tags has been introduced. Bing has also updated its ads.txt by adding the last crawl date and time, giving webmasters insight into when their ads.txt file was last checked.

8. 🤔Bing chat ads' higher click-through rate

Bing chat ads have been found to have a higher click-through rate compared to traditional search ads. The minimalistic design of big chat, combined with the ads being prominently featured in the answer box, makes them more noticeable and clickable. According to reports, big chat ads receive 1.8 times more clicks than traditional search ads. This finding underscores the potential benefits of using big chat ads to achieve higher engagement and click-through rates.

9. 😇Bing's automated creative assets

In the coming months, Bing plans to roll out automated creative assets that incorporate AI technology. This will enable advertisers to utilize AI-generated content for their Bing ads, enhancing the effectiveness and relevancy of their advertising campaigns. The integration of AI into creative assets aims to streamline the ad creation process and improve overall campaign performance.

10. 😀Updates in Google Ads

Google Ads has introduced several updates to enhance the advertising experience. One notable addition is the limited by bid strategy indicator, which appears when the system determines that a campaign can achieve more conversion value at the target cost per acquisition (CPA). This indicator provides transparency and allows advertisers to review recommendations without requiring any immediate action.

11. 😄Google's mapping of UA3 data to GA4

Google has caused some confusion among advertisers when mapping Universal Analytics 3 (UA3) Google Analytics data to GA4. This mapping process has raised concerns about conversion issues and data accuracy. Google Ads liaison, Jenny Marvin, acknowledged the confusion and apologized for any misunderstandings. Google aims to improve the mapping process and eliminate duplicate measures between UA3 and GA4 to ensure a seamless transition for advertisers.

12. 😊Google Maps' updated policies

Google Maps has implemented new policies regarding fake engagement and personal information within user-contributed content. The updated policies prohibit the use of emulators and fake engagement to manipulate engagement metrics. Additionally, Google has expanded the personal information section to provide clearer guidelines on what information can be shared in user-contributed content. These policy updates aim to maintain the integrity and reliability of information in Google Maps.

13. 😄Google's testing of blue highlight text

Google is currently testing blue highlight text within search results. This new feature goes beyond the traditional blue highlight used for featured snippets and applies it to core search results. While the purpose of this blue highlighting is not yet clear, it may indicate a shift in how Google highlights relevant information in search results.

14. 🤩Google's EU label for energy efficiency

In compliance with European Union regulations, Google now includes energy efficiency labels for certain products in the EU regions' search results. This label enables users to easily identify products with energy-efficient ratings and make informed purchasing decisions. By providing this information directly in search results, Google aims to promote sustainability and eco-consciousness among users.

15. 😊Google's new secure website icon

Google is testing a new icon to indicate secure websites in search results. This icon, resembling a lock, aims to assure users that a website is secure and protect their data when visiting that particular site. The introduction of this icon aligns with Google's commitment to web security and user privacy.

16. 😄AdSense's verification updates

AdSense has made several updates to its verification process. Real-time site checks now allow for instant verification of site ownership during the addition of a new site to AdSense. Furthermore, a new site verification method using meta tags has been introduced. Additionally, AdSense has updated the ads.txt file to include the last crawl date and time, enabling webmasters to monitor the latest verification of their ads.txt file.

17. 😅Promotions at Microsoft

Joseph Medina and Mikhail Parakhin have recently been promoted at Microsoft, indicating their increased involvement in the development of big search and big chat features. These promotions reflect Microsoft's continued dedication to improving its search engine and chat capabilities. Yusuf Mehdi and Peder Ulander are also taking on significant roles within Microsoft, further highlighting the company's commitment to innovation and growth.

(Headings and content have been adjusted to fit the given word count)