Création d'une marque de montres : Le défi d'un passionné japonais
Table of Contents
🕰️ Introduction
- Overview of NH Watch
- Interview with Mr. Navihida
🏭 Background and Experience
- Mr. Navihida's Career in the Watch Industry
- Working with Swiss Trading Companies
- Involvement with Special Limited Edition Watches
- Frustrations and the Decision to Create Own Watches
🌟 The Birth of NH Watch
- Meeting with Colleagues and Founding NH Watch
- Combining Expertise in Sales, Marketing, and Watchmaking
- Creating Signature Line of Watches
⌚ The Type 1 Series
- Introduction to Type 1 Series
- Type 1A: Manufacturing and Uniqueness
- Choosing the Movement for Type 1 Watches
- Type 1B: Launch and Credibility
- Type 1C: Continuing the Series
- Type 1D: Fourth Generation and Screwed Case Back
🔄 The Type 2 Series
- Introduction to Type 2 Series
- Inspiration and Design of Type 2 Watches
- Type 2A: First Generation
- Type 2B: Second Generation
- Type 2C: Latest Generation with Screwed Case Back
🌙 The Type 3 Series
- Introduction to Type 3 Series
- Design Inspired by Classic Pocket Watches
- Launch of Type 3 Watches
- Collaboration with The Armory
- Type 3B: Incorporating Moon Phase Functionality
➕ Future Developments and Closing Remarks
- Continued Production of Current Lines
- Collaboration with The Armory
- Launch of Type 4 Watches in the Future
- Meet the NH Watch Team: Engraver and Watchmaker
- Gratitude to Subscribers and Website Information
🕰️ Introduction
NH Watch is a renowned watch brand based in Tokyo, Japan. In this exclusive interview, we had the privilege to sit down with Mr. Navihida, the founder and CEO of NH Watch, to delve into the fascinating world of watchmaking. Join us as we explore the journey of NH Watch, its unique timepieces, and the passion behind the brand.
🏭 Background and Experience
Mr. Navihida's Career in the Watch Industry
With over 30 years of experience in the watch industry, Mr. Navihida brings a wealth of knowledge and expertise to NH Watch. He began his career as a wholesale representative, handling various aspects of the watch business, from marketing and brand management to after-sales service and repairs.
Working with Swiss Trading Companies
During his career, Mr. Navihida had the opportunity to work with several Swiss trading companies, including the renowned Swiss brands such as Eterna and Maurice Lacroix. His work involved collaborating on special limited edition products exclusively for the Japanese market, where he played a crucial role in the product concept planning, designing, and creating the identity of these watches.
Frustrations and the Decision to Create Own Watches
While working with renowned Swiss brands was a fulfilling experience for Mr. Navihida, he couldn't help but feel a sense of frustration. Despite being involved in numerous projects, he realized that he couldn't fully express his own ideas and creativity. This led him to a crossroad - give up on his passion or embark on the challenging path of creating his own watch brand.
🌟 The Birth of NH Watch
Meeting with Colleagues and Founding NH Watch
Fate had an interesting plan in store for Mr. Navihida. He crossed paths with his colleagues, including Fujita, a branding expert, and Kano-san, a skilled watchmaker. These talented individuals shared a common dream of creating their own watches. Inspired and motivated, they joined forces and embarked on an incredible journey to establish NH Watch.
Combining Expertise in Sales, Marketing, and Watchmaking
One of the key strengths of NH Watch is the diverse background of its founders. With expertise in sales, marketing, watchmaking, and design, they bring together a unique blend of skills and perspectives. This multidimensional approach allows NH Watch to create timepieces that not only exhibit superb craftsmanship but also cater to the discerning tastes of watch enthusiasts.
Creating Signature Line of Watches
The founders of NH Watch were determined to develop a signature line of watches that reflected their individual tastes and passion for horology. Named under "Navihida," this line represents their commitment to excellence and attention to detail. Each element of the watches, from the movement to the design, is meticulously curated to embody Mr. Navihida's vision.
⌚ The Type 1 Series
Introduction to Type 1 Series
NH Watch's Type 1 Series marks the foundation of the brand's timepiece offerings. These watches represent a perfect harmony between functionality and aesthetics, delivering a unique watch-wearing experience to its esteemed customers.
Type 1A: Manufacturing and Uniqueness
The Type 1A model was manufactured in 2018 but never sold. After its production, the NH Watch team recognized the potential for improvement in its design and features. The key uniqueness of the Type 1A lies in its 37-millimeter case and small second located at nine o'clock. This distinctive design element sets it apart from other watches in the market.
Choosing the Movement for Type 1 Watches
When designing the Type 1 series, the NH Watch team had to carefully consider the movement that would power these timepieces. While they had the option to create an original movement from scratch, they decided to use a current movement as the base to expedite production. After much deliberation, they chose the highly regarded Unitas 6495 movement as the most suitable choice for the Type 1 watches.
Type 1B: Launch and Credibility
In 2019, NH Watch launched the Type 1B, a refined iteration of the Type 1 series. This launch garnered significant attention and helped solidify NH Watch's credibility in the market. Limited to only seven pieces, including one owned by renowned watch connoisseur Mark Cho, the Type 1B received widespread acclaim for its design and precision.
Type 1C: Continuing the Series
NH Watch continued its success with the Type 1C, the third generation of the Type 1 series. Released in 2020, this model retained the signature features of its predecessors while incorporating notable improvements. The Type 1C maintained its status as a collector's piece, with a limited production run of 30 watches.
Type 1D: Fourth Generation and Screwed Case Back
In keeping with the spirit of innovation, NH Watch unveiled the Type 1D in the latest iteration of the Type 1 series. This fourth-generation model features a screwed case back, adding an extra layer of durability and protection. With only 15 pieces manufactured, the Type 1D stands as a testament to NH Watch's commitment to craftsmanship and exclusivity.
🔄 The Type 2 Series
Introduction to Type 2 Series
Building upon the success of the Type 1 series, NH Watch introduced the Type 2 series, offering a new dimension of elegance and craftsmanship. These watches pay homage to the classic concept of center second watches, reminiscent of the timeless designs from the 1950s and '60s.
Inspiration and Design of Type 2 Watches
The idea behind the Type 2 series was inspired by the golden era of watchmaking, where center second watches dominated the market. NH Watch sought to recreate this classic style with a modern twist, combining traditional elements with contemporary craftsmanship. The result is a collection of watches that exude sophistication and timeless appeal.
Type 2A: First Generation
The Type 2A marks the first generation of the Type 2 series by NH Watch. Launched in 2019, this model features a 37-millimeter case size and a manual winding movement. Its bar hands, also known as stick hands, offer a sleek and minimalist aesthetic that complements the overall design of the watch.
Type 2B: Second Generation
Continuing the legacy of the Type 2 series, NH Watch introduced the Type 2B in the second generation. This model retains the refined design language of its predecessor while incorporating subtle improvements. With its manual winding movement and centered second hand, the Type 2B captures the essence of classic timekeeping.
Type 2C: Latest Generation with Screwed Case Back
In the latest iteration of the Type 2 series, NH Watch presents the Type 2C. This model features a screwed case back, ensuring enhanced water resistance and durability. The Type 2C maintains the elegant design and precision craftsmanship that has become synonymous with NH Watch.
🌙 The Type 3 Series
Introduction to Type 3 Series
NH Watch's Type 3 series introduces a captivating moon phase functionality to its lineup of exceptional timepieces. Inspired by classic pocket watches from the 18th and 19th centuries, these watches exude timeless elegance and sophistication.
Design Inspired by Classic Pocket Watches
The design of the Type 3 series draws inspiration from the intricate details found in classic pocket watches. From the low Roman numerals to the intricately engraved dial, every element reflects the essence of traditional watchmaking. NH Watch's commitment to capturing the grandeur of yesteryears is evident in the meticulous design of the Type 3 series.
Launch of Type 3 Watches
In 2021, NH Watch proudly presented the Type 3 watches to the world. These timepieces showcase a smaller size with a focus on intricate details, staying true to the aesthetics of classic pocket watches. The standout feature of the Type 3 series is the prominent moon phase display, accentuated by a beautifully crafted 18-carat gold disc.
Collaboration with The Armory
Continuing its tradition of collaboration, NH Watch joined forces with The Armory, a prestigious watch retailer founded by Mark Cho. This collaboration resulted in the creation of unique NH Watch models exclusively available through The Armory. The partnership further solidifies NH Watch's reputation as a brand favored by watch enthusiasts worldwide.
Type 3B: Incorporating Moon Phase Functionality
In an effort to expand their moon phase collection, NH Watch released the Type 3B model. This exquisite timepiece features a moon phase display along with elegantly designed indexes. The solid craftsmanship and attention to detail make the Type 3B a must-have for collectors and watch enthusiasts alike.
➕ Future Developments and Closing Remarks
Continued Production of Current Lines
NH Watch remains committed to the production of its existing lines, ensuring that collectors and enthusiasts have access to these exceptional timepieces. The Type 1, Type 2, and Type 3 series will continue to be crafted with the utmost care and precision, upholding NH Watch's legacy of excellence.
Collaboration with The Armory
NH Watch will continue its partnership with The Armory, releasing five new references this year. These highly anticipated models will be exclusive to The Armory and will showcase the collaborative efforts of NH Watch and Mark Cho.
Launch of Type 4 Watches in the Future
Exciting times lie ahead for NH Watch enthusiasts, as the brand plans to introduce the Type 4 series in the near future. While the details remain under wraps, NH Watch assures their followers that Type 4 watches will embody the classic simplicity and elegance that the brand is known for.
Meet the NH Watch Team: Engraver and Watchmaker
Behind every NH watch is a team of skilled artisans dedicated to their craft. From hand-engraving intricate indexes to meticulously assembling each component, the engraver and watchmaker bring the watches to life. Their expertise and passion ensure that every NH watch is a masterpiece in its own right.
Gratitude to Subscribers and Website Information
NH Watch extends its heartfelt gratitude to all its subscribers and fans around the world. Their unwavering support and appreciation have been instrumental in NH Watch's success. For more information about NH Watch, including updates on product releases and availability, please visit our website at www.nhwatch.com.
Highlights
- NH Watch: A Journey of Passion and Craftsmanship
- The Type 1 Series: Innovation and Precision Unleashed
- Unveiling the Type 2 Series: Classic Design with a Modern Twist
- Capturing Elegance: The Type 3 Series and its Moon Phase Functionality
- Collaborating with The Armory: A Fusion of Vision and Artistry
- The Future of NH Watch: Launching the Type 4 Series
FAQ
Q: Where can I purchase NH watches?
A: NH watches can be purchased exclusively through NH Watch's website. Please visit www.nhwatch.com for more information.
Q: Are NH watches limited edition?
A: Yes, NH watches are often produced in limited quantities to ensure exclusivity and collectability.
Q: Can I pre-order an NH watch?
A: NH Watch accepts pre-orders for their watches once a year. Please stay tuned to their website for updates on pre-order availability.
Q: Do NH watches come with a warranty?
A: Yes, NH watches come with a standard warranty that covers any manufacturing defects. Please refer to the warranty information on NH Watch's website for further details.
Q: Can I customize the straps on NH watches?
A: NH Watch offers a range of strap options for their watches. Please consult their website or authorized retailers for more information on strap customization options.
Q: Are NH watches water-resistant?
A: NH watches are designed to be water-resistant to a certain degree. The specific water-resistance rating can vary depending on the model. Please refer to the specifications provided on NH Watch's website for more details.
Q: Are NH watches suitable for everyday wear?
A: Yes, NH watches are built to withstand daily wear and tear. The durability and precision of NH watches make them ideal companions for daily use.
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