Découvrez les 10 astuces SEO techniques sur Google Search Console [2023]

Table of Contents

1. Introduction: Google Search Console - A Powerful SEO Tool
2. Method 1: Finding and Fixing 404 Errors
3. Method 2: Diagnosing Core Web Vitals
4. Method 3: Using the URL Inspection Tool
5. Method 4: Analyzing Crawl Request Reports
6. Method 5: Checking Site Map Submission
7. Method 6: Removing URLs from Google Search Results
8. Method 7: Submitting a Disavow File
9. Method 8: Ensuring Secure URLs and Mobile Usability
10. Method 9: Implementing Structured Data
11. Method 10: Analyzing Backlinks with Search Console

🧰 Google Search Console - A Powerful SEO Tool

Google Search Console (GSC), an essential tool for any SEO strategist, provides a wealth of data and features to optimize your website's performance. With its array of innovative tools, webmasters can diagnose and fix technical SEO issues effectively. In this article, we will explore ten methods to harness the power of Google Search Console and enhance your website's visibility in search engine results.

🛠️ Method 1: Finding and Fixing 404 Errors

One of the primary issues webmasters encounter is the occurrence of 404 errors, indicating that a URL cannot be found on the server. Fortunately, GSC enables you to identify and rectify these errors effortlessly. By navigating to the "Indexing" section and selecting "Pages," you can access a list of non-indexed URLs. 404 errors will be clearly displayed, allowing you to take immediate action. Implementing redirects, either through your content management system or server-side, will ensure that users are directed to a live URL, resolving 404 errors and optimizing the user experience.

📊 Method 2: Diagnosing Core Web Vitals

Core Web Vitals, a set of metrics used by Google to assess a page's overall user experience, have become a crucial ranking factor. It is vital to identify any issues that may be affecting your website's scores and subsequently, the user experience. GSC simplifies the process by offering a "Core Web Vitals" report. By examining this report, you can identify specific URLs that fail to meet the required standards, such as the Largest Contentful Paint metric. By using the Page Speed Insights tool, you can obtain comprehensive suggestions for improving each metric tracked by Google.

🔍 Method 3: Using the URL Inspection Tool

GSC provides a powerful URL Inspection tool that allows webmasters to gather essential information about the status of their indexed pages. By simply inputting a URL into the tool, webmasters can access details such as indexing status, crawl dates, canonical tags, and more. This information helps ensure that your URLs are correctly indexed and that Google recognizes the canonical URL for each page. By inspecting individual URLs, you can verify their presence in search engine results and identify any issues related to site mapping and canonical tags.

🕷️ Method 4: Analyzing Crawl Request Reports

GSC's crawl request reports offer invaluable insights into how Google's bots interact with your website and can be used to identify potential technical SEO issues. By accessing the "Crawl Stats" report, you gain visibility into various aspects, including the number of crawl requests made each day, average server response times, and the breakdown of Google bot types used for crawling, such as smartphone, desktop, or ad bot. Analyzing this data allows you to optimize server performance and identify any abnormal patterns that may indicate server or response time issues.

🗺️ Method 5: Checking Site Map Submission

Site maps play a crucial role in helping search engines discover and understand the architecture of your website. GSC allows you to verify two important aspects related to site maps: submission and successful crawling. By visiting the "Sitemaps" tab, you can ensure that you have submitted your site map and confirm that Google can crawl it effectively. Implementing a site map is a straightforward task that can be accomplished using various content management systems or by utilizing free site map generators. Ensuring that your site map is implemented and submitted properly enhances search engine visibility and indexing efficiency.

❌ Method 6: Removing URLs from Google Search Results

In certain cases, you may need to remove a specific URL from Google's search results temporarily. This can be useful when incorrect information or metadata is displayed, or when updates need to be made to the page. GSC offers a convenient URL removal tool that allows you to request the temporary removal of a URL. Once submitted, the URL will be blocked from appearing in Google search results for approximately six months. This tool provides flexibility and enables you to rectify errors promptly, giving you control over your website's search engine representation.

🚫 Method 7: Submitting a Disavow File

A disavow file is a text file that instructs Google to disregard specific backlinks to your website. This action is advisable when you have accumulated a significant number of low-quality or spammy backlinks or have received a manual penalty from Google. Submitting a disavow file is a relatively simple process. By listing the URLs you wish to disavow in a text file, you can then upload it directly to GSC using the disavow tool. It is important to exercise caution when using this tool to prevent blocking high-quality, natural backlinks that contribute to your website's domain authority.

🔒 Method 8: Ensuring Secure URLs and Mobile Usability

Having secure URLs and excellent mobile usability are essential factors for enhancing the user experience and improving search engine rankings. GSC offers quick checks to ensure that all your URLs are served securely (over HTTPS) and are also mobile-friendly. By reviewing the "Page Experience" tab, you can verify that your web pages are secure and mobile-friendly. Additionally, utilizing the "Enhancements" tab allows you to confirm the correct implementation of structured data. These checks contribute to a seamless user experience and increase the likelihood of your website appearing in featured search results.

🌐 Method 9: Implementing Structured Data

Structured data plays a crucial role in conveying specific information about your web pages to search engines. By implementing structured data, you enhance the understanding of your web pages, increasing the chances of obtaining rich results in search engine listings. GSC's "Enhancements" tab provides a platform to confirm the correct implementation of structured data, such as breadcrumbs, across your website. By validating the implementation, you ensure that search engines correctly interpret your structured data, leading to better visibility and improved search engine displays.

🔗 Method 10: Analyzing Backlinks with Search Console

While professional SEO software offers in-depth backlink analysis, GSC provides a free alternative that can be utilized to gain valuable insights into your website's backlink profile. By accessing the "Links" report, you can identify top linked pages and referring domains. This gives you a comprehensive list of external links and anchor text data. In addition to analyzing external links, this report can also provide insights into internal linking opportunities by identifying pages with fewer internal links than desired. This analysis enables you to monitor your backlinks effectively and identify opportunities for improvement.

🎯 Highlights:

• Google Search Console offers a wide range of features to diagnose and fix technical SEO issues.
• Identifying and fixing 404 errors is crucial for optimizing user experience.
• Core Web Vitals are essential for ranking in search engine results - ensure your pages meet the required standards.
• The URL Inspection tool provides valuable insights into indexing and canonical URL status.
• Analyzing crawl request reports helps optimize server performance and identify potential issues.
• Implement and submit a site map to improve search engine visibility and indexing efficiency.
• Temporarily remove URLs from search results using the URL removal tool.
• Submit a disavow file to disregard low-quality or spammy backlinks.
• Ensure secure URLs and mobile usability for an enhanced user experience.
• Implement structured data to improve search engine understanding and visibility.
• Analyze backlinks using GSC's Links report to gain insights into your website's linking profile.

❓ Frequently Asked Questions

Q: Can I use Google Search Console to improve my website's SEO? A: Yes, Google Search Console provides valuable tools and reports to identify and fix technical SEO issues, optimize user experience, and enhance website visibility in search engine results.

Q: Is Google Search Console free to use? A: Yes, Google Search Console is a free tool offered by Google to assist webmasters in managing their websites' presence in search engine results.

Q: How often should I check for technical SEO issues using Google Search Console? A: It is advisable to periodically review your website's performance and check for any technical SEO issues using Google Search Console. Regular monitoring ensures that your website remains optimized and up-to-date.

Resources:

• Google Search Console