Mise à jour du cœur de Google, bug avec Discover, dernière mise à jour des avis, indexation axée sur le mobile & l'internet ruiné
Table of Contents
- Introduction
- Google November 2023 Core Update
- Google October Core Update and Discover Bug
- Upcoming Reviews Update
- Mobile-First Indexing Complete
- Did SEO Experts Ruin the Internet?
- Why Google Updates its Algorithms
- Advice for Recipe Bloggers
- Understanding the Helpful Content Update
- Schema and its Impact on Rankings
- Keyword Stuffing and its Effects
- Google's Changes to Video Structured Data
- New Green Label for Deals
- New Retailer Data in Knowledge Panels
- Business Profile Attributes and Detailed Parking Information
- Google Merchant Center Updates
- Google Local Service Ads Showing More Diversity
- Intrusive Popup Survey in Google Ads
- Google Ads Editor Version 2.5
- Changes in Google AdSense Revenue Share Structure
- Introduction of Per Impression Payment System
- Launch of AdSense Review Center
- Google Search Generative Experience for Recipes
- Real-Time Responses from Google Bard
📢 Google November 2023 Core Update
Google has recently rolled out its November 2023 core update, starting on November 2nd. This update is expected to have a global impact, targeting all types of content. The rollout is estimated to take around two weeks, and early observations show significant ranking volatility. While Google has not directly linked this volatility to the November update, webmasters should monitor their rankings closely during this period. This is the fourth core update of the year, making it the eighth major Google update in 2023. However, unconfirmed updates have been a frequent topic of discussion within the SEO community.
Pros:
- Provides an opportunity to reevaluate and improve content strategy.
- Can lead to increased visibility and rankings for websites that align with the update's changes.
Cons:
- May cause fluctuations in rankings, leading to temporary decreases in organic traffic.
- Some websites may experience negative impacts if their content does not meet Google's new criteria.
🐛 Google October Core Update and Discover Bug
In October, Google launched a core update that affected search rankings. However, shortly after the update, a bug affected discover traffic for certain websites. Webmasters who noticed a significant drop in discover traffic after the October update should monitor their traffic following the bug fix that Google implemented on October 31st. It's essential to understand that discover traffic and search traffic are separate, and improvements in one may not compensate for declines in the other.
Pros:
- Bug fix for the Google October core update can lead to a recovery in discover traffic.
- Monitoring the impact of the update allows webmasters to adjust their strategies accordingly.
Cons:
- Websites heavily dependent on discover traffic may have experienced a significant decline in visibility during the bug period.
- The bug fix might not fully restore previous traffic levels, necessitating the need for further optimization efforts.
🌟 Upcoming Reviews Update
Google has announced that an update to its review system will be rolling out soon. This will be the last time Google provides advance notice for review updates, as future changes will occur on an ongoing and regular basis. While specific details about the update are limited, it is essential for businesses and websites that rely heavily on reviews to stay informed about potential impacts on their online reputation.
Pros:
- More frequent review updates allow for faster adjustments and improvements.
- Encourages businesses to continuously monitor and respond to customer reviews.
Cons:
- Lack of advanced notice makes it more challenging for businesses to prepare for the changes.
- Sudden fluctuations in review ratings may impact consumer perception and trust in a business.
📱 Mobile-First Indexing Complete
Google has officially completed its transition to mobile-first indexing. The process, which began a few months ago, aimed to ensure that websites are primarily assessed based on their mobile versions rather than their desktop counterparts. Websites that were not mobile-friendly may experience a negative impact on their search rankings. Additionally, Google will be removing the search console settings feature for indexing crawlers, which showed whether a website was being crawled for desktop or mobile. However, a small set of websites that do not load on mobile devices at all may still be crawled using the legacy desktop indexer.
Pros:
- Improved user experience for mobile searchers.
- Websites optimized for mobile will likely benefit from increased visibility and rankings.
Cons:
- Non-mobile-friendly websites may experience reduced visibility and lower rankings.
- The removal of the search console settings feature may make it challenging to identify indexing issues.
💻 Did SEO Experts Ruin the Internet?
An article published in The Verge has sparked a debate about whether SEO experts or Google itself are responsible for the current state of the internet. The article suggests that SEO tactics used in the past heavily manipulated search rankings and resulted in poor user experiences. However, it is important to note that the internet has evolved significantly since the early days of SEO, and search engines have made substantial improvements to combat spam and deliver relevant results. While SEO strategies are necessary for businesses to succeed online, ethical practices and a focus on user experience are crucial.
Pros:
- Highlights the evolution of search engine algorithms and the continuous efforts to improve user experience.
- Raises awareness about the importance of ethical SEO practices.
Cons:
- Oversimplifies the complexities of SEO and its role in enhancing online visibility and accessibility.
- Fails to acknowledge the positive impact of SEO strategies in enabling businesses to reach their target audiences effectively.
🌐 Why Google Updates its Algorithms
Danny Sullivan, a spokesperson from Google, explained the need for algorithm updates. According to Sullivan, these updates are necessary because the web, its content, and user expectations are constantly changing. As the internet evolves, search engines must adapt to ensure they are delivering high-quality results that align with user intent. Google's ongoing algorithm updates reflect their commitment to improving search experiences and providing users with the most relevant and useful information.
Pros:
- Algorithm updates help search engines maintain relevance and adapt to changing user behavior.
- Updates aim to deliver accurate and high-quality search results.
Cons:
- Algorithm updates can cause volatility in search rankings and require webmasters to make adjustments and improvements.
- Misunderstandings or misinterpretations of updates can lead to frustration and confusion within the SEO community.
🍽️ Advice for Recipe Bloggers
Google's Danny Sullivan provided advice for recipe bloggers, urging them to prioritize user experience and make key recipe details easily accessible. As users often visit recipe blogs for specific information, such as ingredients and cooking instructions, bloggers should ensure that these details are prominently displayed. By providing a clear and user-friendly recipe layout, bloggers can enhance the overall experience for their audience.
Pros:
- Improving the user experience can lead to increased engagement and return visits.
- Clear and accessible recipe details can potentially attract a wider audience.
Cons:
- Recipe bloggers may need to make adjustments to their formatting and layout, requiring additional time and effort.
- Failure to prioritize key recipe details may result in a poor user experience and reduced engagement.
💡 Understanding the Helpful Content Update
Google's helpful content update utilizes machine learning to assess the usefulness of content. This update recognizes that the age of the content does not necessarily determine its helpfulness; rather, it focuses on the overall quality, relevance, and context. While older content can still be considered helpful, webmasters should ensure that their entire site provides valuable and up-to-date information to users.
Pros:
- Promotes the creation of high-quality and valuable content.
- Rewards websites that consistently produce helpful and relevant information.
Cons:
- Older content that does not meet Google's quality standards may experience a decline in rankings.
- Webmasters may need to regularly update and optimize their content to maintain visibility.
🌐 Schema and its Impact on Rankings
Contrary to popular belief, implementing schema markup does not directly impact rankings. Schema markup primarily enhances the appearance of search results by providing additional information, such as star ratings and video snippets. While this can potentially improve click-through rates and visibility, it does not affect the actual ranking position of a website.
Pros:
- Schema markup can make search results more visually appealing and informative, potentially increasing click-through rates.
- Additional rich snippets can help websites stand out in search results.
Cons:
- Expecting schema markup to boost rankings may result in disappointment and misunderstanding.
- Implementing schema markup incorrectly or excessively can actually harm the appearance and performance of search results.
🔡 Keyword Stuffing and its Effects
Google's Danny Sullivan clarified that keyword stuffing is not solely determined by the number of times a keyword appears on a page. The focus should be on the quality and readability of the content. Keyword stuffing occurs when content is written in a way that appears unnatural or solely for search engine optimization purposes. If using a keyword multiple times enhances the user experience and readability, it is acceptable. Ultimately, webmasters should prioritize writing for users rather than search engines.
Pros:
- Encourages webmasters to create content that is valuable and engaging to users.
- Removes the emphasis on excessive keyword usage, allowing for more natural and meaningful content.
Cons:
- Some webmasters may struggle to strike the right balance between keyword optimization and readability.
- Over-optimization and keyword stuffing can still lead to potential penalties from search engines.
📹 Google's Changes to Video Structured Data
Google has made updates to its video structured data documentation, emphasizing the importance of specifying the time zone for videos. If the time zone is not specified, Google will default to its own time zone during indexing. These changes aim to ensure accurate representation and information about videos in search results.
Pros:
- Provides a more comprehensive and accurate understanding of videos in search results.
- Helps users easily identify relevant videos based on time zone information.
Cons:
- Incorrectly specifying or omitting the time zone for videos may result in confusion and inaccurate indexing.
- Adapting to the updates may require webmasters to adjust their video structured data markup.
💚 New Green Label for Deals
Google is testing a new, more prominent green label for displaying deals in search results. This change aims to provide users with clearer and more visible information about deals offered by advertisers. The new design creates a more eye-catching appearance, potentially increasing click-through rates for deals-related searches.
Pros:
- Improved visibility of deals can attract users' attention and encourage click-throughs.
- Clearer labels can help users quickly identify relevant deals in search results.
Cons:
- The new design may lead to increased competition and ad spend for advertisers vying for users' attention.
- Advertisers who do not offer deals may experience a decrease in visibility and click-through rates.
🛍️ New Retailer Data in Knowledge Panels
Google is adding new data to retailer knowledge panels, including additional information about deals offered by retailers. This update aims to provide users with a more comprehensive view of retailers and their offerings directly within the knowledge panel. Users will have access to valuable information about deals and may be more likely to engage with retailers for their purchase decisions.
Pros:
- Enhanced knowledge panels provide users with more convenient access to deal information.
- Retailers gain more visibility and opportunities to showcase their offers to potential customers.
Cons:
- Small retailers may struggle to compete with larger retailers that have more resources to provide detailed information in their knowledge panels.
- Updating and maintaining accurate retailer data may require additional effort from business owners.
📦 Google Merchant Center Updates
Google has incorporated Google business profile details into Google Merchant Center. This means that retailers can now include their business profile details, such as store hours and phone numbers, in their shopping campaigns. This integration helps provide users with more comprehensive information about retailers directly in the shopping ads.
Pros:
- Users can easily access important business information while browsing shopping ads.
- Retailers can showcase key details and improve the overall experience for potential customers.
Cons:
- Ensuring accurate and up-to-date business profile details may require additional management and coordination between Google Merchant Center and Google My Business.
- Potential discrepancies between the business profile details and the actual inventory may lead to a mismatch in customer expectations.
🌍 Google Local Service Ads Showing More Diversity
Google's local service ads (LSAs) are now displaying a more diverse set of advertisers. This change aims to provide equal exposure and opportunities for a wider range of businesses in LSAs. The rotation of ads ensures fair competition and allows users to see a variety of options when searching for local services.
Pros:
- Increased diversity in LSAs promotes fair competition and equal visibility for businesses.
- Users benefit from a more comprehensive selection of service providers.
Cons:
- Businesses previously enjoying preferential exposure may experience a decrease in visibility and leads.
- Increased competition may lead to higher costs per click and increased advertising spend for certain industries.
📣 Intrusive Popup Survey in Google Ads
Google Ads has introduced an intrusive popup survey that appears when users try to pause their campaigns. This survey aims to collect more information about the reasons for pausing campaigns. While this feedback can potentially help improve Google Ads, some advertisers find the survey intrusive and time-consuming.
Pros:
- User feedback can provide valuable insights for optimizing Google Ads and addressing common pain points.
- Collecting feedback directly within the ads interface may encourage advertisers to share their thoughts more frequently.
Cons:
- The intrusive nature of the survey may disrupt the workflow and efficiency of pausing campaigns.
- Some advertisers might feel coerced or pressured to provide feedback, potentially leading to biased responses.
🖥️ Google Ads Editor Version 2.5
Google Ads Editor version 2.5 has been released, offering new features and improvements. This update includes a more extensive ad view, making it easier to filter and manage large numbers of ads. Additionally, image search is now more user-friendly, allowing for improved browsing and selection of images. Google Ads Editor version 2.5 also addresses various bugs and performance issues.
Pros:
- Enhanced ad view and image search provide a more efficient workflow for managing Google Ads.
- Bug fixes and performance improvements offer a more stable and reliable experience.
Cons:
- Adapting to the new interface and features may require some initial learning and adjustment.
- Technical issues or compatibility problems may arise during the transition to the updated version.
💰 Changes in Google AdSense Revenue Share Structure
Google AdSense has updated its revenue share structure, now splitting the AdSense revenue into separate rates for the buy side and sell side. While this change aims to provide more transparency, Google reassures publishers that their overall earnings will not be affected significantly. Additionally, AdSense will transition from a per click payment system to a per impression payment system, aligning with industry standards.
Pros:
- Improved revenue share transparency offers publishers a better understanding of their earnings.
- Per impression payment system ensures a fairer compensation model for publishers.
Cons:
- Publishers may fear potential revenue decreases due to the revised revenue share structure.
- Adapting to the per impression payment system may require publishers to adjust their revenue expectations and monetization strategies.
🏢 Launch of AdSense Review Center
Google has launched the AdSense Review Center, where publishers can easily manage and review ads within their AdSense, AdMob, and Manager accounts. This new center provides a larger area for viewing ads, offers simplified bulk actions, and improves the overall ad review experience. Publishers can now access enhanced filtering options and an improved detail view for better ad management.
Pros:
- Streamlined ad management process allows publishers to quickly and effectively review and control their ad placements.
- Bulk actions and improved navigation contribute to a more efficient workflow.
Cons:
- Publishers may need to familiarize themselves with the new AdSense Review Center interface and relearn certain features.
- Technical issues or learning curve challenges may arise during the transition or adaptation period.
🧪 Google Search Generative Experience for Recipes
Google now generates recipe ideas directly within search results. This AI-driven feature aims to provide users with instant recipe inspiration based on their search queries. While this can be a convenient way for users to discover new dishes, it may have an impact on recipe bloggers who rely on search traffic for engagement.
Pros:
- Offers users quick access to relevant recipe ideas without the need for extensive browsing or research.
- Encourages users to explore new recipes and broaden their cooking repertoire.
Cons:
- Recipe bloggers may experience a decrease in click-through rates and overall engagement if users find the generated recipe ideas sufficient.
- Increased competition in the recipe space highlights the need for bloggers to create unique and compelling content.
💬 Real-Time Responses from Google Bard
Google's voice assistant, Google Bard, now responds in real-time, similar to its competitors like Bing Chat. This feature allows for smoother, more natural conversations with the voice assistant. For those who prefer complete answers, there is an option to set the voice assistant to respond only when it has a complete answer. This feature aims to provide users with more accurate and helpful information.
Pros:
- Real-time responses enhance the user experience by minimizing delays and providing immediate answers.
- Option to wait for complete answers offers control and ensures more comprehensive responses.
Cons:
- Real-time responses may introduce challenges, such as misinterpretation or inaccurate information, in certain complex or context-specific queries.
- Adapting to the new functionality may require users to modify their interaction approach with Google Bard.
Highlights:
📢 Google has rolled out its November 2023 core update, impacting all types of content.
🌍 Google has completed its mobile-first indexing transition.
💡 Helpful content and schema do not directly impact rankings; focus on user experience and readability.
🌐 Danny Sullivan explains why Google updates its algorithms: to adapt to changing user expectations and web content.
🍽️ Recipe bloggers should prioritize key recipe details and user experience.
FAQ:
Q: How often does Google release core updates?
A: Google typically releases several core updates throughout the year, with unconfirmed updates happening more frequently.
Q: Will the reviews update affect my online reputation?
A: The upcoming reviews update may impact how Google handles reviews, so it is essential for businesses to monitor and respond to customer feedback proactively.
Q: Does schema markup improve search rankings?
A: Schema markup does not directly impact rankings; however, it enhances the appearance of search results and can potentially boost click-through rates.
Q: What is the Google Ads Editor version 2.5?
A: Google Ads Editor version 2.5 introduces new features and improvements, providing a more streamlined workflow for managing Google Ads campaigns.
Q: What should recipe bloggers prioritize?
A: Recipe bloggers should focus on providing a clear and accessible layout, ensuring that key recipe details are easily accessible to users.
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