Nouvelles mises à jour Google: Octobre 2023
Table of Contents
- Introduction
- Partnership between Twitter and Google Ads
- AI Features in Meta and Facebook Ads
- October Spam Update in Google
- Broadcore Update by Google
- Data Reduction Feature in Google Analytics
- Announcements for Instagram and Reels Ads
- Global Launch of Demand Gen Ads by Google Ads
- Data Manager Feature in Google Ads
- Google Stops Showing Indented Search Results
- Google's Support for Vehicle Listing Schema Data
- Accessibility Announcements by Google
- Structured Data for Paywalled Content
- Relaunch of Microsoft's PubCenter
- 25 Themes for Performance Max Campaign in Google Ads
- Completion of Mobile-First Indexing by Google
🌟 Highlights
- Twitter and Google Ads form a partnership to display ads on Twitter's platform, increasing ad revenue for both parties.
- Meta and Facebook introduce AI features in their ads platform, making it easier for advertisers to generate backgrounds, expand images, and write text for their ads.
- Google rolls out the October Spam Update, targeting spam in non-English languages and improving search quality.
- Google launches the Broadcore Update, with limited information provided, causing confusion among webmasters.
- Google Analytics introduces the Data Reduction feature, allowing users to remove personal details from collected data, enhancing privacy.
- Instagram and Reels ads receive new features like Collection Ads, Multi-Destination Reel Carousel Ads, and Swipe Left function, enhancing user engagement.
- Google Ads globally launches Demand Gen ads, offering lower CPA and higher CDR compared to social media ads.
- Google Ads introduces Data Manager, a tool to manage data access from a single window, ensuring compliance with future privacy changes.
- Google eliminates indented search results from SERPs, adapting to continuous scrolling behavior.
- Google announces support for vehicle listing schema data, benefiting car dealerships in search results.
- Google enhances accessibility features, including attributes for disabled-owned businesses, wheelchair-friendly routes in Google Maps, and reading signs and boards through Google Lens.
- Google introduces structured data for paywalled content, allowing publishers to differentiate paid content from free content using schema data.
- Microsoft relaunches PubCenter as a competitor to Google AdSense, providing an alternative revenue source for website publishers.
- Google Ads enables the addition of 25 themes to Performance Max campaigns, improving audience targeting capabilities.
- Google completes the mobile-first indexing process after 7 years, crawling all websites using a smartphone bot.
📝 Article
🤝 Partnership between Twitter and Google Ads
Twitter recently announced a partnership with Google Ads, creating a new opportunity for advertisers to display their ads on the Twitter platform. As Twitter's revenue heavily relies on ads, this collaboration aims to increase ad income by leveraging Google Ads' extensive reach and active user base. Advertisers will now have access to Twitter's audience without the need to learn and manage the setup of Twitter ads. This partnership is expected to benefit both Twitter and Google, resulting in improved ad revenue and increased exposure for advertisers.
🌐 AI Features in Meta and Facebook Ads
Meta, formerly known as Facebook, has introduced three AI-powered features in its ads platform. Firstly, advertisers can now generate backgrounds for their ads' graphics simply by providing a prompt. This saves time and resources in designing visually appealing ads. Secondly, AI technology enables the expansion of small images, enhancing their visual impact. Lastly, AI can now generate ad text, reducing the effort required to create compelling copy. These AI features are estimated to save advertisers up to 6 hours per week and improve overall ad performance.
🔍 October Spam Update in Google
Google recently rolled out the October Spam Update targeting spam in Hindi, Chinese, Indonesian, Turkish, and Vietnamese languages. Websites using these languages often face challenges with spam-generated content, impacting the user experience and search quality. This update aims to address these issues and provide better search results for users who speak and understand these languages. Webmasters are advised to stay updated with the latest spam update guidelines and take necessary actions to ensure their websites comply with Google's quality standards.
🔑 Broadcore Update by Google
Google silently released the Broadcore Update, which coincided with the October Spam Update. This update brought confusion among webmasters as Google provided limited information about its purpose and impact on search rankings. Some webmasters received confusing advice from Google, making it challenging to determine the cause of any potential ranking changes. It is crucial for webmasters to monitor their website performance and make necessary adjustments based on user feedback and best SEO practices to adapt to the Broadcore Update effectively.
📊 Data Reduction Feature in Google Analytics
Google Analytics has introduced a new feature called Data Reduction, providing users with more control over collected data. This feature allows website owners to remove personal details such as email IDs and names from the data collected through forms or redirects. Privacy concerns regarding the capture of sensitive information can now be mitigated using the Data Reduction tool. By accessing the Admin section in Google Analytics, users can enable the Redact Data option and choose to remove redacted values from email or query parameters. This feature ensures compliance with data protection regulations and safeguards user privacy.
📢 Announcements for Instagram and Reels Ads
Instagram and Reels ads have received several significant announcements aimed at enhancing user engagement and advertising opportunities. Collection Ads, a popular ad format on Instagram, will now be available on Facebook as well. This format features a large image or video with additional small images that allow users to explore more products or services. Multi-Destination Reel Carousel Ads have also been introduced, allowing advertisers to include multiple pages or links in a single reel. Users can easily click on different destinations with just one swipe, resulting in more effective call-to-action. Additionally, users on both Facebook and Instagram can now swipe left to visit the landing page of an ad, providing a seamless browsing experience.
🌍 Global Launch of Demand Gen Ads by Google Ads
Google Ads globally launched Demand Gen ads, offering advertisers a powerful advertising option. These AI-based ads utilize various formats, including images, carousels, product feeds, and YouTube videos. Unlike traditional ad types, Demand Gen ads outperform social media ads by reducing the cost per acquisition (CPA) by 61% and increasing the click-through rate (CTR) by three times. Advertisers can expect better performance and ROI using this ad type. These ads will be shown on popular platforms such as YouTube, Google Discover, and Gmail, ensuring maximum exposure for products and services.
🖥️ Data Manager Feature in Google Ads
Google Ads has introduced the Data Manager feature, allowing users to manage data access across various services from a single window. With the increasing emphasis on user privacy and the upcoming deprecation of third-party cookies, this feature becomes essential for marketers. Data Manager enables users to connect and manage data from multiple services, ensuring compliance and control over first-party data. Although the feature is gradually rolling out, all users will have access to it by early 2024. This centralized data management option will become crucial to adapt to future privacy changes effectively.
🔎 Google Stops Showing Indented Search Results
Google has officially decided to stop displaying indented search results on Search Engine Results Pages (SERPs). Indented results refer to additional URLs displayed below the main URL. With continuous scrolling becoming the norm, Google found that indented results no longer provide value to users and their presence adds complexity to the user interface. Users will now see a cleaner and more streamlined search experience, emphasizing the relevant search results directly without unnecessary repetitions.
🏎️ Google's Support for Vehicle Listing Schema Data
Google recently announced its support for vehicle listing schema data, benefiting car dealerships by showcasing their inventory more effectively in search results. Car dealerships can utilize schema data to provide more detailed information about their listed vehicles. Websites using this schema data will have their pages displayed with relevant information, such as car images, prices, and specifications. However, it is important to note that vehicle listing schema data is specific to car dealerships and may not be applicable to other types of vehicles.
♿ Accessibility Announcements by Google
Google has made key accessibility-related announcements, focusing on improving the digital experiences of disabled users across multiple products. Business owners who identify as disabled can now add the "Disabled Owned" attribute to their Google My Business profile, allowing users to support businesses run by disabled individuals. In Google Maps, wheelchair-friendly routes will be highlighted separately, providing better navigation options for users with disabilities. Additionally, Google Lens integration in Google Maps enables blind users to hear signs and boards through their smartphone's camera app. These accessibility features not only benefit disabled users but also provide temporary assistance to individuals facing temporary health issues. It is important for companies to prioritize inclusivity and continue developing creative solutions to enhance accessibility.
💰 Structured Data for Paywalled Content
Google has introduced structured data for paywalled content, providing publishers with the ability to differentiate between free and paid content in search results. With the appropriate use of schema data, publishers can inform Google that specific content is only accessible to paid users. For example, news websites can now indicate that certain articles require a paid subscription to access beyond the first paragraph. Implementing structured data for paywalled content ensures transparency for users and prevents accusations of cloaking, thereby maintaining trust between publishers and search engines.
🔄 Relaunch of Microsoft's PubCenter
Microsoft has relaunched PubCenter, its advertising platform intended to compete with Google AdSense. Website publishers now have an alternative revenue source by using PubCenter's code on their websites or blogs. Similar to Google AdSense, publishers can generate revenue based on ad impressions and clicks. While Microsoft's PubCenter offers a promising option, it currently has limited traffic compared to its competitor. Additionally, PubCenter is currently only available in the United States, limiting its global reach. Nonetheless, publishers can explore this option as an alternative to diversify their ad revenue streams.
🎨 25 Themes for Performance Max Campaign in Google Ads
Google Ads has expanded the customization options for Performance Max campaigns by allowing the addition of up to 25 themes. These themes help advertisers customize their campaign creatives based on different target audiences or marketing strategies. By accessing the Asset Group and Signals section within the Performance Max campaign, users can select and add themes separated by commas. Each theme should be concise and not exceed 80 characters. This new feature empowers advertisers to experiment with various themes and deliver more tailored ads to different audience segments.
📱 Completion of Mobile-First Indexing by Google
After seven years, Google has officially completed the mobile-first indexing process. This means that Google's crawling and indexing now primarily consider the mobile version of websites. Websites that are mobile-friendly and provide a seamless user experience across different devices will be favored in search rankings. While there are still a few websites that do not function well on mobile or block the mobile version for Google Bot, Google will gradually shift its crawling focus from the desktop bot to the smartphone bot. This transition signifies Google's commitment to a mobile-first approach and underlines the importance of optimizing websites for mobile devices.
🙋♀️ Frequently Asked Questions
Q: How can advertisers benefit from the partnership between Twitter and Google Ads?
A: The partnership between Twitter and Google Ads opens up new advertising opportunities for marketers. Advertisers can now reach Twitter's active user base using Google Ads, expanding their reach and increasing ad revenue. This collaboration provides a win-win situation for both platforms and advertisers.
Q: What are the benefits of using AI features in Meta and Facebook Ads?
A: AI features in Meta and Facebook Ads offer several benefits to advertisers. These features allow for the generation of attractive backgrounds, image expansion, and automated ad text writing. By leveraging AI capabilities, advertisers can save time and resources while enhancing the quality and performance of their ads.
Q: How does the October Spam Update by Google impact non-English websites?
A: The October Spam Update specifically targets spam in Hindi, Chinese, Indonesian, Turkish, and Vietnamese languages. This update aims to improve search quality and reduce spam-generated content in these languages. Websites in these languages should adhere to the update guidelines to ensure compliance with Google's quality standards and provide a better user experience.
Q: What should webmasters consider during the Broadcore Update by Google?
A: The Broadcore Update introduced by Google has created confusion among webmasters due to limited information provided by Google. Webmasters should monitor their website performance and user feedback, making necessary adjustments based on best SEO practices. Adhering to quality standards and user expectations will help adapt to the Broadcore Update successfully.
Q: How can the Data Reduction feature in Google Analytics enhance user privacy?
A: The Data Reduction feature in Google Analytics allows users to remove personal details like email IDs and names from the data collected through forms or redirects. This feature enhances user privacy and ensures compliance with data protection regulations. By leveraging the Data Reduction tool, website owners can mitigate privacy concerns and safeguard user information.
Q: What are the new features introduced for Instagram and Reels Ads?
A: The new features for Instagram and Reels Ads include Collection Ads, Multi-Destination Reel Carousel Ads, and a Swipe Left function. Collection Ads now expand from Instagram to Facebook, providing an opportunity to explore more products within a single ad. Multi-Destination Reel Carousel Ads enable users to click on multiple pages or links within a reel. The Swipe Left function allows users to visit the landing page of an ad with a simple swipe gesture, improving user experience and engagement.
Q: How do Demand Gen ads in Google Ads differ from other ad types?
A: Demand Gen ads introduced by Google Ads utilize AI technology and offer lower CPA and higher CDR compared to social media ads. These ads compete directly with social media ad types by incorporating various formats like images, carousels, product feeds, and YouTube videos. Demand Gen ads deliver higher performance and improved return on investment, making them a valuable option for advertisers.
Q: What is the significance of the Data Manager feature in Google Ads?
A: The Data Manager feature in Google Ads provides users with a centralized window to manage data access across various services. As privacy regulations evolve and third-party cookies become less prevalent, this feature ensures compliance and control over first-party data. Google Ads users can prepare for future privacy changes and rely on platforms that support storing first-party data securely.
Q: Why did Google stop showing indented search results?
A: Google's decision to stop displaying indented search results is based on the evolving user behavior and preference for continuous scrolling. Indented results no longer provide value to users and can complicate the user interface. By eliminating indented results, Google aims to deliver a cleaner and more streamlined search experience, directly presenting relevant search results to users.
Q: How does Google support vehicle listing schema data benefit car dealerships?
A: Google's support for vehicle listing schema data allows car dealerships to showcase their inventory more prominently in search results. By utilizing schema data, car dealerships can provide detailed information about their listed vehicles, including images, prices, and specifications. This enhanced visibility improves the chances of attracting potential buyers and driving more targeted traffic to their websites.
Q: What accessibility announcements did Google make for disabled users?
A: Google made several accessibility-related announcements to improve the digital experiences of disabled users. Business owners who are disabled can now indicate their status on their Google My Business profile, highlighting their businesses as Disabled Owned. Additionally, Google Maps now features wheelchair-friendly routes, helping users with disabilities navigate more easily. Integration with Google Lens allows users to hear signs and boards, providing an enhanced experience for blind users. These announcements reflect Google's commitment to inclusivity and providing a technology-driven solution for a wider range of users.
Q: How does structured data for paywalled content benefit publishers?
A: Structured data for paywalled content enables publishers to differentiate between free and paid content in search results. By implementing schema data, publishers can inform Google that certain content requires a paid subscription. This ensures transparency for users and prevents accusations of cloaking, allowing publishers to maintain user trust and monetize their premium content more effectively.
Q: What can website publishers gain from Microsoft's relaunch of PubCenter?
A: Microsoft's relaunch of PubCenter provides an alternative revenue source for website publishers, similar to Google AdSense. Publishers can display Microsoft ads on their websites and generate revenue based on ad impressions and clicks. While Microsoft's PubCenter may currently have limited traffic compared to its competitor, publishers can explore this option to diversify their advertising revenue.
Q: How does the addition of 25 themes benefit Performance Max campaigns in Google Ads?
A: Google Ads now allows the addition of up to 25 themes to Performance Max campaigns. This customization option enables advertisers to tailor their creative assets based on different target audiences, marketing strategies, or themes. By leveraging these themes, advertisers can enhance their campaign's visual appeal and deliver more targeted ads to specific audience segments.
Q: What does the completion of mobile-first indexing by Google signify?
A: With the completion of mobile-first indexing, Google now prioritizes the mobile version of websites for crawling and indexing over the desktop version. This emphasizes the importance of mobile-friendly websites that provide optimal user experiences across different devices. Websites should ensure compatibility with mobile devices and offer seamless navigation to enhance their search rankings and reach a broader audience.
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