Optimisez votre SEO technique pour générer du revenu

Table of Contents

1. Introduction
2. The Challenge of Technical SEO for SAS Businesses
   • 2.1 Misconceptions about Technical SEO
   • 2.2 Core Components that Matter
3. De-Indexing Non-Relevant Pages
4. Website Loading Speed and Mobile Compatibility
5. International SEO Considerations
6. Focus on Revenue Generating Activities
   • 6.1 Content Creation and Distribution
   • 6.2 Quality Digital PR Links
7. Conclusion

🌟 The Challenge of Technical SEO for SAS Businesses 🌟

Technical SEO can often be a source of wasted effort and resources for SAS businesses in 2022. While working closely with numerous SAS businesses, both individually and as a team, I have observed a common area of inefficiency: technical SEO. This is not the fault of in-house teams or agencies, but rather a misconception about what truly drives revenue for a SAS business.

💭 Misconceptions about Technical SEO

There exists a significant misconception about the revenue-driving potential of technical SEO efforts. Many assume that improving technical aspects such as site architecture, page speed, and technical intricacies will directly impact traffic, rankings, and ultimately, the acquisition of demos and trial signups. However, this is not the case for the vast majority of B2B SAS businesses.

🔑 Core Components that Matter

When it comes to technical SEO for B2B SAS businesses, it is crucial to focus on a few core components that truly make a difference:

1. De-Indexing Non-Relevant Pages

To enhance the topic and theme of hyper-relevancy, removing non-relevant pages from Google's index is vital. Pages that do not serve a purpose or add value should be safely removed. This includes test pages, unoptimized case study pages, and any content that was not intended for ranking and driving organic traffic. Instead, prioritize pages that have search value, such as use cases, features and benefits pages, competitor comparisons, and problem-based content tailored to your audience.

2. Website Loading Speed and Mobile Compatibility

Rather than obsessing over achieving a perfect score on tools like Google PageSpeed Insights, focus on two main aspects: fast loading times (under three seconds on desktop and mobile) and seamless mobile experience. Ensure that your website loads quickly, that CTAs are displayed correctly, images are optimized, and text is legible on mobile devices. By delivering a great user experience, you can drive engagement and conversions without getting caught up in minor technical details.

3. International SEO Considerations

For a select few SAS businesses serving multiple countries and languages, international SEO becomes relevant. In such cases, technical SEO plays a crucial role in structuring the website correctly to rank in target countries and languages. However, for the vast majority of B2B SAS businesses operating primarily in one language and country, international SEO can be disregarded.

💡 Focus on Revenue Generating Activities

To optimize your SEO efforts and maximize revenue, shift your focus towards activities that generate tangible results.

1. Content Creation and Distribution

Invest your time, resources, and budget into creating high-quality content that addresses user problems and needs. Develop problem-based content, bottom-of-the-funnel materials, and blog posts that cater to your target audience. Moreover, repurpose this content into different formats, such as videos for YouTube or additional content for organic LinkedIn posts. By diversifying the distribution of your content, you can reach a wider audience and attract more potential customers.

2. Quality Digital PR Links

Building quality backlinks is essential for boosting your website's authority and visibility. Rather than obsessing over technical SEO, focus on generating valuable links through quality digital PR efforts. Create content assets that are highly informative, engaging, and useful to your target audience. These assets will naturally attract backlinks, further improving your website's SEO performance.

📝 Conclusion

In conclusion, for the vast majority of B2B SAS businesses, technical SEO is not a revenue-driving activity. By refocusing efforts and resources on generating high-quality content and acquiring quality backlinks, SAS businesses can effectively drive demos and trials, resulting in increased revenue and sustainable growth. By understanding the core components of technical SEO that truly matter and avoiding wasted efforts, SAS businesses can optimize their SEO strategies for success.

🔗 Resources:

• Google PageSpeed Insights
• Semrush