Trouvez des mots-clés longue traîne pour un trafic de recherche explosif

Trouvez des mots-clés longue traîne pour un trafic de recherche explosif

Table of Contents

1. Introduction
2. What are Long Tail Keywords?
3. Myth: Keyword Length vs. Search Volume
4. Bucket #1: The Long Tail of Broad Topics 4.1. Understanding Broad Topics with Long Tail Variations 4.2. Tips for Choosing Long Tail Keywords in Broad Topics
5. Bucket #2: Topical Long Tail Keywords 5.1. Exploring Individual Topics with Long Tail Keywords 5.2. Benefits of Targeting Topical Long Tail Keywords
6. Strategies for Finding Long Tail Keywords 6.1. Strategy 1: Modifier Keywords within Larger Topics 6.2. Strategy 2: Appending Locations to Product/Service Keywords 6.3. Strategy 3: Identifying Questions on a Topic
7. Conclusion
8. Frequently Asked Questions

🔍Introduction Are you struggling to drive traffic from Google? It could be due to the fierce competition for high volume keywords in your niche. However, there is a solution: long tail keywords. In this article, we will explore what long tail keywords are and how they can boost your search traffic. We will debunk myths about keyword length and search volume and discuss two distinct types of long tail keywords: those belonging to broader topics and those forming individual topics. Additionally, we will provide strategies for finding and utilizing long tail keywords effectively.

🔎What are Long Tail Keywords? Long tail keywords are specific search queries with low individual search volume but significant cumulative search demand. They derive their name from the "long tail" of the search demand curve, which represents less popular queries. Although long tail keywords can consist of more words, it is not a defining characteristic. Longer keywords do not always have lower search volumes; in fact, 9.3% of keywords with over one million monthly searches have three or more words. Long tail keywords offer opportunities to rank for less competitive queries and generate targeted traffic.

📊Myth: Keyword Length vs. Search Volume Contrary to popular belief, longer keyword phrases do not necessarily have lower search volumes. A study of 1.4 billion keywords revealed that longer phrases, such as those with four or five words, often have higher search volumes than two-word phrases. It is crucial to understand that search volume varies across different topics and keywords. Therefore, focusing solely on short, high-volume keywords may not always yield the best results.

📚Bucket #1: The Long Tail of Broad Topics Bucket #1 refers to long tail keywords found within broader topics. These topics have a few high-volume search terms but a multitude of long tail variations. For example, the search query "how to lose weight" represents a broad topic with numerous long tail variations. By ranking high for the primary keyword, you can also rank for the associated long tail variations, accumulating substantial organic traffic. When choosing topics, always evaluate their total search traffic potential.

4.1 Understanding Broad Topics with Long Tail Variations When analyzing broad topics, look for keywords that have numerous long tail variations. Ranking for these variations can lead to a significant increase in search traffic. For example, investigating Healthline's weight loss article reveals that long tail keywords constitute 96% of its keyword rankings. By capitalizing on the long tail of broad topics, you can maximize organic traffic potential.

4.2 Tips for Choosing Long Tail Keywords in Broad Topics When selecting long tail keywords in broad topics, consider the following tips:

• Identify the head term or primary keyword with the highest search volume.
• Understand that long tail variations can account for a large portion of a page's keyword rankings.
• Prioritize topics with a substantial gap between their search volume and the traffic generated from ranking for the primary keyword.
• Analyze the number of referring domains to gauge the competition level and required link-building efforts.

🗳️Bucket #2: Topical Long Tail Keywords Bucket #2 encompasses topical long tail keywords, which represent individual topics rather than narrower variations of broader topics. These keywords have lower search volumes compared to fat head keywords, resulting in less competition. By targeting these long tail keywords, you increase your chances of ranking higher and achieving quicker results. Furthermore, focusing on multiple topical long tail keywords can generate a significant amount of relevant traffic.

5.1 Exploring Individual Topics with Long Tail Keywords Topical long tail keywords consist of individual topics that are smaller in scope compared to broader topics. These keywords offer an opportunity to rank for specific queries within a niche. For instance, the search query "keyword cannibalization" represents a topic in itself, with its own set of long tail variations. Although the search volume for these keywords may be lower, the competition is usually weaker, making it easier to gain visibility and traffic.

5.2 Benefits of Targeting Topical Long Tail Keywords Targeting topical long tail keywords provides several advantages:

• Increased likelihood of ranking due to lower competition.
• Faster results compared to competing for highly competitive fat head keywords.
• Ability to generate relevant traffic through ranking for multiple long tail topics.
• Ideal for new websites or those without an established backlink profile.

🔎Strategies for Finding Long Tail Keywords To identify a multitude of long tail keywords, use the following strategies:

6.1 Strategy 1: Modifier Keywords within Larger Topics By exploring modifier keywords within larger topics, you can uncover numerous long tail variations. For example, filtering the phrase match report for "black shoes" with the modifier "with" reveals nearly 2,800 potentially easy-to-rank keywords. Analyzing the SERP overview for specific long tail variations can further validate their viability. These long tail topics are ideal for generating traffic without creating extensive guides.

6.2 Strategy 2: Appending Locations to Product/Service Keywords Appending location keywords to product or service keywords can uncover low competition long tail keywords. For instance, searching for "rent a truck in" reveals hundreds of low competition keywords. Although each keyword may have relatively low search volume, targeting multiple variations collectively increases the potential traffic. These keywords are often overlooked but can provide significant traffic opportunities.

6.3 Strategy 3: Identifying Questions on a Topic Identifying and targeting questions related to a topic can be particularly effective in competitive niches. Using Keywords Explorer, search for "weight loss" and explore the questions report. By setting a low maximum keyword difficulty, you can uncover long tail keyword questions that would typically go unnoticed. Creating an FAQ section on your website based on these questions helps generate long tail traffic and establishes relevance within the niche.

🔍Conclusion Long tail keywords play a vital role in driving targeted search traffic. By understanding the two types of long tail keywords - those associated with broader topics and those representing individual topics - you can effectively optimize your content strategy. Implement the strategies provided to identify and target long tail keywords within your niche. Remember, neglecting long tail keyword phrases means missing out on the majority of daily search queries. Embrace the power of long tail keywords and leverage the opportunities they offer.

FAQ - Frequently Asked Questions

Q1: Should I focus more on long tail keywords or short, high-volume keywords? A1: It depends on your goals and the competitiveness of your niche. Long tail keywords often offer less competition and the potential for cumulative traffic. However, short, high-volume keywords can still be valuable, especially for established websites with strong domain authority.

Q2: How many long tail topics should I target? A2: The number of long tail topics to target depends on the capacity of your website and resources. Start with a manageable number, around 20-50, to effectively optimize content and generate traffic. As your website grows, you can expand the range of topics.

Q3: Can long tail keywords generate significant traffic despite their lower search volumes? A3: Yes! Even though long tail keywords have lower individual search volumes, ranking for multiple long tail topics can result in a substantial amount of organic traffic. The cumulative value of targeting long tail keywords should not be underestimated.

Q4: Which strategy is best suited for finding long tail keywords? A4: While each strategy has its merits, it ultimately depends on the nature of your website and niche. The modifier keywords, location appending, and questions-based strategies are effective at identifying long tail keyword opportunities. Experiment with all three to find the best fit for your website.

Resources:

• Healthline: https://www.healthline.com/
• Ahrefs: https://ahrefs.com/

Article Length: 2000 words

【Pros】

• Provides a comprehensive overview of long tail keywords and their benefits
• Offers actionable strategies for finding and utilizing long tail keywords
• Explains the differences between long tail keywords within broader topics and individual topics
• Incorporates examples and data from reputable sources
• Emphasizes the potential value of targeting long tail keywords for organic traffic generation

【Cons】

• The article could benefit from additional information on optimizing content for long tail keywords
• More specific examples and case studies would enhance the reader's understanding of the strategies