Track your Keyword Rankings with this FREE SEO Ranking Tool
Table of Contents
- Introduction
- Creating a Free Google Keyword Ranking Report
- Installing Search Analytics for Sheets Add-on
- Generating the First Report
- Understanding the Data
- Copying the Formula to Populate Data
- Creating Daily, Weekly, and Monthly Reports
- Tracking Fluctuations in Ranking Position
- Understanding Country Data
- Analyzing Changes and Differences
- Conclusion
📊 Creating a Free Google Keyword Ranking Report
In today's digital world, tracking the ranking positions of your keywords is crucial for staying ahead of the competition and optimizing your website for search engines. Fortunately, with the help of Google Search Console and Google Sheets, you can easily create a free keyword ranking report that provides valuable insights into the performance of your keywords over time. In this article, we will guide you through the step-by-step process of setting up and utilizing this powerful tool.
Introduction
Before we dive into the nitty-gritty details, let's briefly discuss why tracking keyword rankings is significant for your website's SEO strategy. Keyword rankings directly impact your website's visibility in search engine results pages (SERPs). By monitoring your rankings, you can identify the keywords that bring the most traffic and conversions to your site, as well as track any fluctuations or changes in ranking positions.
1. Creating a Free Google Keyword Ranking Report
To create a free Google keyword ranking report, you will need to utilize two essential tools: Google Search Console and Google Sheets. These tools work seamlessly together to provide you with comprehensive data on the performance of your keywords. Before we proceed, make sure you have a list of the keywords you want to track.
2. Installing Search Analytics for Sheets Add-on
The next step is to install the "Search Analytics for Sheets" add-on. This add-on allows you to pull valuable keyword data directly from your Google Search Console account into Google Sheets. Go to the add-ons section in Google Sheets, search for "Search Analytics for Sheets," and install it. Once installed, open the sidebar and connect it to your Google Search Console account.
3. Generating the First Report
Now that you have installed the add-on and connected it to your Google Search Console account, it's time to generate your first keyword ranking report. Decide on a date range you want to analyze, such as April 5th to April 11th, and group your keywords accordingly. Label this report to distinguish it from future reports. The report will show the number of clicks, click-through rates, and average positions of your keywords within the specified date range.
4. Understanding the Data
Before we proceed further, let's take a moment to understand the data shown in the keyword ranking report. Each row represents a specific keyword, and the columns display the corresponding data, such as clicks, click-through rates, and average positions. The average position indicates the ranking of a keyword during the specified date range.
5. Copying the Formula to Populate Data
To efficiently track your keyword rankings, you can copy a formula that pulls data from different tabs and populates the corresponding columns in your report. Using the "VLOOKUP" function, you can match keywords with their respective data from different tabs. By copying and dragging the formula, all of your keyword positions will be populated automatically, saving you time and effort.
6. Creating Daily, Weekly, and Monthly Reports
Besides generating a weekly report, you have the flexibility to create daily or monthly reports. Simply adjust the date range in the report settings to generate data for a specific day or month. If your site's ranking positions fluctuate frequently, tracking your rankings on a daily basis can provide valuable insights into your website's performance.
7. Tracking Fluctuations in Ranking Position
If you want to evaluate the fluctuations in your website's ranking positions, it is important to track your keyword rankings on a regular basis. By comparing the ranking positions of your keywords over time, you can identify any significant drops or improvements in your website's visibility. This information can help you make informed decisions regarding your SEO strategy.
8. Understanding Country Data
Although the keyword ranking report does not provide specific country data, you can still gain insights into the primary country where your website receives most of its traffic. In the filter section, you will find the number of clicks and other relevant data. This information can be useful in understanding your target audience and focusing your SEO efforts accordingly.
9. Analyzing Changes and Differences
Utilizing the data from your keyword ranking reports, you can analyze the changes and differences in your website's performance over time. By subtracting the values from different reports, you can determine the fluctuations in clicks, average positions, and click-through rates. This information allows you to identify areas of improvement or potential issues that need to be addressed.
10. Conclusion
Creating a free Google keyword ranking report using Google Search Console and Google Sheets can provide valuable insights into your website's performance and help you optimize your SEO strategy. By regularly tracking your keyword rankings and analyzing the data, you can stay ahead of the competition and make informed decisions to improve your website's visibility in search engine results.
Highlights
- Creating a free Google keyword ranking report using Google Sheets and Search Analytics for Sheets add-on
- Generating reports for specific date ranges and tracking the performance of keywords
- Understanding the data provided in the keyword ranking reports for clicks, click-through rates, and average positions
- Copying formulas to automatically populate keyword positions and save time
- Creating daily, weekly, and monthly reports to track fluctuations in ranking positions
- Analyzing changes and differences between reports to identify areas of improvement
- Utilizing the keyword ranking reports to understand primary traffic countries and optimize targeting
- Monitoring keyword rankings to stay ahead of the competition and optimize SEO strategy
